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Hi Rhys,

I had the same question and got help on Moz! Here is some practical suggestions for you on this:

Add the following lines to your robots.txt file and you should be good to go. This will prevent Moz (aka RogerBot) from crawling and reporting on URLs that are tagged with UTMs:

User-agent: rogerbot
Disallow: /*?utm

Even better, add self-referring canonical tags on your homepage, preventing versions of the same page from being indexed. For example:

http://www.yoursite.com/some-page?utm_source=facebook&utm_medium=social should have a canonical tag that looks like this:

Thanks,
Eric

Hi fellow Moz users!

I am managing SEO at our company. Perhaps some of you out there also have the problem of wanting to make SEO changes on your website but lack the developer resources to make significant changes?

What are some of the things I can do in my power (can't do any backend work) to make SEO better?

Currently, I have:

• Social media (including Moz local tips of business listings)
• Blog site
• Refining pictures
• Google analytics to see where we can improve
• Internal and external links

Please feel free to expand on the above but ideally it will be new things that I could get on with!

Many thanks,
Eric

I have put the time in to review all our business listings and updated it individually.

Are there more advantages in using Moz Local besides the convenience? For those that use it, what else have you found to be beneficial?

Would love to hear your thoughts.

Thanks,
Eric

Hi all,

I'm trying to breakdown some SEO 101 tips and start from scratch. Starting with Keywords!

I would like to audit our site for main keywords, grouping them in categories and subcategories. My questions are:

1. Is it possible to see where we rank on google AND search trends of visits to our site?
2. What is a good method or structure to document (excel?) 
3. What analysis can be made from finding the results of these keywords and how can I make use of this?

As a beginner your help is much appreciated!!

Hi Falguni,

I have been through the process of changing our business details on 9 different sites, so I understand your concern. I will answer your question first, after changing the details on your Google Plus Business listing (and on other websites) it can take 6-8 weeks to change!

More details for Moz Local that really helped me and could also help you - Moz Local has a great feature that will help you find your business on the internet and see the different listings in the public, it can show you inconsistencies and what else you could update. To do this: https://moz.com/local/how

Search your listing on there and see all the different places you can update information for better SEO!

Eric

Hi Logan,

Thank you for the practical suggestions! Will speak to the team about putting these things in action!

Eric

Thanks Justen, this is my first time hearing about the SILO structure so that is really helpful!

Hi all,

I am new to SEO at my company and I would like to complete a SEO audit. As a beginner, I am unsure as the depth to go in to this. A template for such an audit would be amazing! Can this be done without much technical help from the development team is the main question. They often seem stretched with current projects. I'd love to be able to show through the audit the state of our current SEO and then prioritize changes based on data.

Some practical tips and suggestions on tools is greatly appreciated because through measuring the correct data, I will be able to put a case of which areas of our SEO needs work on.

I really hope you can help me with this!

Thanks,
Eric

Thank you for clarifying this. We have a social media platform within which I am curating a content schedule for. Knowing how to make the best use of this is essential for SEO I think.

This is a great practical suggestion that I will be putting forward!

With the ability to manage our site that comes with much more power to make a difference. Thank you.

I recognise that content is king. Also, to be able to build links by connecting with websites that have a similar niche will be hugely beneficial. I will start making a plan for this.

In terms of metrics and measurements. To manage is to measure. What are some of the things I should be measuring, using the tools you have suggested? Do you have any articles or youtube videos that explain this?

The dev resource is indeed a permission issue. If there is a case for it, I can push for it to be done. In this case, measurements are the best forms of data to give to make a case! Cost vs value right.

Hi Becky,

I feel you. I work in operations so I manage a lot of other things beyond the SEO and social media. In this case, I probably have an even less amount of time than you to implement these things!

A tip from me is to leverage other people's time. Have guest posts but make sure you share on all social media platforms.

I am struggling to come up with a strategy to build links for our content though. Do you have ideas/examples/blogs of how others have been successful in this area? Also, how to encourage social media shares in the public sphere. If ONE article goes viral, that is all it takes to make a huge following on the blog and twitter.

Anyway, I have so much to learn! Please share your successes with me too!

Thanks for the suggestion on Buffer. Seems like it utilizes all major social media in one go.

I do like this idea of making use of the highest performing pages. This is good because it leverages our best content and makes it even better!

Thanks for the suggestion and article too.

@NakulGoyal, thanks for this.

All your points are answered with a massive YES!

What suggestions do you have for a small project/tests/experiment for me to prove the worth of putting our resources towards this?

Thanks,
Eric

Hi all,

I am currently doing keywords research and matching it to our sales data.

With an input of resources, do you know if there is a good way to create a growth forecast as a result of SEO investment? How do I work out a strategy and align it to a compelling financial forecast?

Your experience on this will be super helpful!

Many thanks,

Eric