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Interesting...  Could it be because or your URL structure? Financial Advisers> Birmingham > Harborne Try: Birmingham > Harborne > Financial Advisers Birmingham > Harborne > Accountants

Hi Eric. I took a look at your two pages. When I look at the page source (not with "inspect", but with "view page source"), I see that all of the content on your page is injected via javascript. There is almost no html for the page. To me, this looks like for whatever reason, Google isn't able to execute and parse the content being injected by javascript, and so when it crawls just the html, it is seeing the two pages as duplicate because the body of the content (in html page source) is mostly identical. That does raise a question of why Google isn't able to parse the content of the scripts. Historically, Google just didn't execute the scripts. Now it does, but they acknowledge that content injected by scripts may not always ben indexed. As well, if scripts take too long to execute for the bot, then again, the content may not be indexed. My recommendation would be to find some ways to have some unique html per page (not just the script content).

This might help! https://www.distilled.net/resources/statistical-forecasting-for-seo-analytics-and-a-free-tool/

Hey Eric_S, Glad to hear you're starting the SEO 101 journey. 1. You can view which keywords your site currently ranks for on a domain level or a page level through using the MOZ keyword explorer tool, selecting either "domain" or "page" and inputting the URL into the tool. It should then show you a list of all of the keywords and their volumes.  This can also be done using tools like SEMrush or AHREFS. In order to view the search traffic on your site, you will have to look at its Google Analytics data, or any other tracking program you may be utilizing and sort the data to find out the number of users that come to your site via organic search. (This is a little vague, and will vary depending on which program you're using for analytics, so feel free to ask for clarification or do further program-specific research.) 2. Excel or google sheets both work well for keyword documents. 3.  There are a lot of different analysis that can be made by finding the keywords you currently rank for. You can find keywords with higher volumes that you would like to rank higher for, and try to re target pages to achieve this. Simply having a keyword mapping document outlining the targeted keyword for each page can also be useful when writing things such as titles and h1s on a page. It really depends on your goal. I hope this was helpful! Lydia

Hi Roman, Please could you explain briefly why those steps are important? Is search queries what they search on google and then come through to our page? If so, would linking some Keywords research be really useful here? Source of traffic is really important, how can I easily manage a large site where not all UTMs are set up? I also need to differentiate between paid and organic listings. What are your tips in doing this? Your help is greatly appreciated!

Absolutely agree on the branding push. There needs to be a long term strategy. In terms of working out the business case for the blog and working out ROI: If you have a link to your product on your blog and you track it. When it converts, there is a ROI! To work out the ROI, look at the number of visitors to the blog, then number of people who clicked the link, then number of people converted and what that is worth to you. Let's say from 100 visitors, 2 clicked the link and 1 person converted to buy our product worth £10. From 100 visits you would get £10 which means each visitor to your website is worth 10p. If you can generate visitors for less than 10p each, then I would say there is a return on investment with your blog!

The "learn more" bit is a good point. I see it on a lot of successful blog sites. I think it makes the user experience better as it allows you to present your site in a structured way. Better experience then means better conversion rates for whatever you're trying to achieve!

Had the same question, these answers are very helpful, thanks!

Thanks for the suggestion on this Doc Jesper. I remember seeing it before but this time I will have a thorough read through and see how I could put the ultimate guide to practice!

Hi Logan, Thank you for the practical suggestions! Will speak to the team about putting these things in action! Eric

Thanks for the pointers on things to focus on. Mainly, site architecture, linkbait, and responsiveness! Really appreciate your response. As mentioned to Donald, do you have any good suggestions on articles/videos/blogs I should follow?