Most useful things to do without developer resources on SEO

[Eric_S]

I recognise that content is king. Also, to be able to build links by connecting with websites that have a similar niche will be hugely beneficial. I will start making a plan for this.

In terms of metrics and measurements. To manage is to measure. What are some of the things I should be measuring, using the tools you have suggested? Do you have any articles or youtube videos that explain this?

The dev resource is indeed a permission issue. If there is a case for it, I can push for it to be done. In this case, measurements are the best forms of data to give to make a case! Cost vs value right.

[Eric_S]

Hi Becky,

I feel you. I work in operations so I manage a lot of other things beyond the SEO and social media. In this case, I probably have an even less amount of time than you to implement these things!

A tip from me is to leverage other people's time. Have guest posts but make sure you share on all social media platforms.

I am struggling to come up with a strategy to build links for our content though. Do you have ideas/examples/blogs of how others have been successful in this area? Also, how to encourage social media shares in the public sphere. If ONE article goes viral, that is all it takes to make a huge following on the blog and twitter.

Anyway, I have so much to learn! Please share your successes with me too!

[Eric_S]

Thanks for the suggestion on Buffer. Seems like it utilizes all major social media in one go.

[Eric_S]

I do like this idea of making use of the highest performing pages. This is good because it leverages our best content and makes it even better!

Thanks for the suggestion and article too.

[NakulGoyal]

Eric, Have a few questions for you:

1. Do you have executive buy-in to do SEO Work?
2. How much SEO potential is out there for your website to rank?
3. How well does it rank today?
4. How big are your Top 3 competitors? Have they been growing last 1-5 years?

If you can demonstrate the size of the opportunity you have and prove it's achievable with a smaller project, test or experiment, you might have "unlimited resources" ;). Just saying :).

[Eric_S]

@NakulGoyal, thanks for this.

All your points are answered with a massive YES!

What suggestions do you have for a small project/tests/experiment for me to prove the worth of putting our resources towards this?

Thanks,
Eric

[Linda-Vassily]

I use CoSchedule to manage social media (and as a content calendar). Easy to use and nice analytics.

[Eric_S]

Hi Christy,

I do have some successes to share:

1. Blog. I now have the ability to upload content. It has been a great way to create depth in our keywords. A long way to go but a good start. We have also seen it as an added revenue stream as a result. Key is then to build on this!

Challenges:

1. We are growing and so is the competition in our industry. It is making the SEO efforts even less effective. 
2. Creating an overall picture of where we stand in terms of SEO as a business. Then finding effective solutions to take us further!!

In conclusion, in order for us to compete, I really need to make a case to argue for development resources so we can invest in our SEO, turning in to profits going forward.

[BeckyKey]

Hi Eric

This is great & what I'm trying to do now is grow our blog too. How do you measure the ROI from your blogs & do you incorporate much social promotion?

I'm trying to get the content moving but also start up social & do the SEO, so it's proving difficult.

We have a huge amount of competition from Amazon/Ebay etc and I feel to even try & compete we need to start pushing our brand rather than just products.

Becky

[Eric_S]

Absolutely agree on the branding push. There needs to be a long term strategy.

In terms of working out the business case for the blog and working out ROI:

If you have a link to your product on your blog and you track it. When it converts, there is a ROI! To work out the ROI, look at the number of visitors to the blog, then number of people who clicked the link, then number of people converted and what that is worth to you.

Let's say from 100 visitors, 2 clicked the link and 1 person converted to buy our product worth £10. From 100 visits you would get £10 which means each visitor to your website is worth 10p. If you can generate visitors for less than 10p each, then I would say there is a return on investment with your blog!

[Guest]

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