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Hi Donald,

Thank you for your response. I also believe in research and data. Being new to the subject I wanted to see what the community thought and whether it is possible for such a campaign to be managed. Seems like the idea is through research and data-driven analysis it is!

I have read the beginners-guide-to-seo. Great learnings there and I will continue to read up. Do you have any suggestions on articles that you found useful?

Hi all,

I am new to SEO. I work for a ratings and review website, like TripAdvisor and LinkedIn.

How would one go about setting up SEO strategy for national directories that have local suggested pages? What can be a good practice.

For example, Tripadvisor has many different restaurants across the UK. What would they do to improve their SEO? How do they target correct links? How do they go about building their Moz Score?

Would really appreciate your thoughts and suggestions.

Thanks! 
Eric