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Ive seen this a couple times

It does go away eventually.

Oh it's hard to find those types of links. Try what Chris said. You should also try putting just the URL in the google search bar to see what else comes up. There are other tactics you can do but in the end it's worthless because you can't really do anything about it. Even reporting it wont help.

Ive seen plenty of those before the last update, but now most are nowhere after the update so the algorithm has gotten better detecting those "ghost" networks.

Keri just nailed it.

You will actually hear a lot of crap in places like that. Actually, ive been to events where speakers just talk crap. Stuff they don't even test, just "heard" or made up.

Technically, it is a paid link, but how would they know it is? Not really something you need to worry about as long as the "link" is done differently, so they dont leave obvious footprints.

Pretty sure lots of people will disagree with this, but it's the truth.

Definitely not something Id be worried about, as long as you set the proper rules and restrictions on what they can post/how long it is/how they link

Main thing I'd worry about is anchor text so just set proper choices for them.

Seems to be working fine for me now.

Not that much people will actually link to you (people are naturally lazy or don't have blogs) so don't worry. I would just put the site's brand in there like "Link to Brand or url" and have it change from time to time. You can have you developer create a simple form where people can enter what they want and it would generate an embed code which will fit their site/blog perfectly.

In my experience, people will choose to use social buttons rather than sharing actual links on their blogs (I'm referring to regular people unless you target bloggers) so having the buttons there would give you more benefits rather than not having it on the page.

Im assuming you dont have any existing penalties, you just dropped those links into the disavow to clean up the link profile right?

If so, then you will notice a drop in ranking within 2 weeks usually (if the site benefited from those links)

Building new links, content and doing outreach shouldnt be a problem to it. It will just do it's own thing.

What I do for situations like that (I would assume the short term goal would be to start showing up for that brand when you search for it)  - I'd decide if it's really possible to get on that search term quickly. For the example "Crazy Man" I would deem it to be a longer term project since it's very general and even a kid will type that in. I would go for the "no-space" version for this one

For a brand term like "Cheese Media" I would definitely start with the space since nobody really searches for something like that and you'd easily get that "brand"

Either way, during the course of your brand name building process (unlinked mentions, links, citations) - I would throw in the alternate version for a certain % of the time. Long term, you'd see your brand to start ranking for that as well.

Personally i prefer making up unique names when im starting a new business, it makes the branding/seo part easier lol

Hope I helped you out somehow

I would suggest keyword research and planning out how you want them to flow. You will also need to look at your permalinks since you are using wordpress as you might prefer to show the category in the URL

Easiest path would be to just let the post name be the permalink, excluding categories in the url, then you just move them to their respective categories.

Take your time and carefully plan everything out first, you will also need to fix the old URLs to point to the new ones so don't forget that.

Ive used them, but it's pretty limited. Nothing beats a personally curated list of sources to link to.

definitely go with long tail branding on the front page. I would create a specialty page for the specific service to "further elaborate" on what we do and what they get or something like that. You homepage will give those pages a boost and you can even get 2 pages to show up.

Hi Joni

I would definitely recommend to optimise for better CTR. My lazy way is to just Buffer(app) the posts, see how the reaction is and the CTR, and republish it with a tweaked social media title and image. Image is king on social so I do tests for that.

I saw an article here on moz some days back, which is one of the better ones ive seen recently about Facebook http://moz.com/blog/forget-googles-games-make-social-a-primary-traffic-source you might want to take a look.

Moz has a million different scraped content and links and it's still ok.

The current Google is kinda good at detecting this but obviously, there will be times that your scraped content will rank better than you.

Try to get the basics in like authorship to at least notify Google earlier about the content. Not much you can do to scraper sites

As for Panda, it shouldn't. You should be ok.

From my experience, it's actually ok, but i try to keep it below 65 characters and as long as it's just a few pages (not more than 50)

Some people will definitely want different title tags each time but I look at it depending on the website.

Hi Alicia

Those videos are basically used as an introduction on how to use the moz tools.

Their basic SEO guide is one of the best out there which can be found here http://moz.com/beginners-guide-to-seo

Neil Patel released his guide recently and it's a good way to get more information about doing SEO http://www.quicksprout.com/the-advanced-guide-to-seo/

Don't be afraid to ask here, we will try to help out as much as we can.

Check their analytics, see how far they've fallen. Monitor the rankings first and study it.

If you see dancing URL's (changing urls, dropping to 50-200 then to the original ranking) etc then that's an obvious penalty.

You might want to start with cleaning out and ironing out the existing links, try to improve those.

Get new strong links, all the while analysing and creating a spreadsheet for the bad links to submit.

Since this is local, it might just be because of the local changes, the business listings ,etc that hurt their visibility. You might want to optimise their local seo process + links first and see if they improve. If they do, then that makes things easier.

did you mean that your URL shows up on page 2 when you type in the url or brand? I'm with Robert, you have to be clearer

Hi Dario,

I can't speak for everyone because a lot will definitely tell you to jump ship and nofollow it or remove it. My take is just to leave it and continue with your diverse link building. I've seen that happen a lot, local or not and I've never seen a good site like that hurt another site.

is this a local ecom site? You will definitely face local classified ads, spammy competitors etc and most of the time, they will outrank you. It's just the way local is for those outside the USA side.

The good thing is, most of these competitors just stop spamming and the real clients that eventually find you will be loyal to you. Just continue what you are doing, if possible build a social community as well. Try to get some more local coverage (if you are indeed targeting local) and look at your webmaster tools. See where you need to improve.

Finally, test a PPC campaign. You'll see a whole lot more data vs just waiting for WMT data. You can get ahead earlier and improve your converts.

Good luck Shabbir