Hey all, I am a bit stumped here so looking for some insight. Our site was starting to rank well for many keywords, and we were getting roughly 25k visitors organically per month. Now we are down 30% over the last thirty days, and I am trying to figure out why. This downtrend started I would say about mid August.
1. No messages in webmaster tools.
2. Our linking building is very good, no spammy links, never black hat. We did have someone attempt negative SEO on us back in July. We disavowed those links as soon as we saw them. Basically all our links come from link baiting to quality content. Many .edu links
3. Content is good and fresh, always adding new stuff to the site.
When I look in webmaster tools and look at my search queries for last thirty days, our impressions are down dramatically, but the change in average position is increasing. Our top 25 keywords we saw 15 rise in average position, 5 fall, and 5 unchanged. This makes me think there is just a reduction in the amount of people searching for what we offer, though maybe that's wishful thinking? Is there a way to see search volume this month vs last month?
What should I be looking at here? Hoping to stop this downward trend ASAP.