Hi All!
One of my new clients is in a semi-grey-hat industry, and is in perpetual danger of having their real websites (of which they have several), blocked by the Chinese firewall (which is where their target market is).
So their idea is to use neutral sites to write information (Squidoo, article site, maybe a stand-alone WP site with a few pages) and promote those pages. The idea being that China is less likely to block those sites, and then the link to the actual website from those pages could always be changed if China blocks the website listed.
I'm a little dubious as to how feasible this is - how do you promote a Squidoo page? Or an article on an article site for semi-competitive keywords? Besides on-page SEO (which may not be enough), is there anything you can really do post-Penguin?
If anyone has any ideas as to the above - or as to how else to effectively market sites when you can't market the site and brand directly, I'd be very happy to hear.
Thanks!