SEO and marketing for a company that doesn't want to promote their primary website

[debi_zyx]

Hi All!

One of my new clients is in a semi-grey-hat industry, and is in perpetual danger of having their real websites (of which they have several), blocked by the Chinese firewall (which is where their target market is).

So their idea is to use neutral sites to write information (Squidoo, article site, maybe a stand-alone WP site with a few pages) and promote those pages.  The idea being that China is less likely to block those sites, and then the link to the actual website from those pages could always be changed if China blocks the website listed.

I'm a little dubious as to how feasible this is - how do you promote a Squidoo page?  Or an article on an article site for semi-competitive keywords?  Besides on-page SEO (which may not be enough), is there anything you can really do post-Penguin?

If anyone has any ideas as to the above - or as to how else to effectively market sites when you can't market the site and brand directly, I'd be very happy to hear.

Thanks!

[BlueprintMarketing]

Number 1 do not use squido it is spamy

I know exactly what you have to do. You should do a lot of blogging even no follow links have weight. If you build a WordPress site with a blog and actually try to fill it with somewhat decent non-recycled content always fresh and better than obviously it has been. You can then create a social media buzz about it then get people to naturally link to your interesting articles. It's inbound marketing and its effective and the Chinese won't ban you. I hope I have been of help to you. Of course you want to index the site and do all be on page SEO needed however you obviously will need links and links coming from social media matter to Google and will matter to your site

Sincerely,

Thomas Von Zickell

[debi_zyx]

Hi Thomas,

Thanks for the response.  It's definitely a good idea - I'm just not sure how much really good content I can write (or can be written) on their topic, still kind of promoting their sites, without looking spammy.  (Which will be an effective deterrent to people sharing and linking.)

I'll start thinking more about it, though. Maybe I can make it work somehow.

Thanks,

Aviva B

[BlueprintMarketing]

Hi Aviva,

I would use a company like http://www.writeraccess.com/ they are very inexpensive and you can get somebody to write your entire website with perfect grammar and spelling emphasizing the words you chose to emphasize and they will make sure in is 100% new fresh content. I would go about it this way than writing it myself I personally do not consider myself a good writer and employee company as well as writers access to do my blogging and website text creation.

I hope this is been of help.

Sincerely,

Tom