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It seems the secret im missing is contacts who will post it on strong sites in your niche - Thanks

Thanks Much appreciated

Anyone have any other good ways to get a Infograph picked up?

Current ways

• Do a press release(prweb)

-Contact bloggers

-Submit to Infograph sites

-Put on clients site

It's hard to find someone who really knows adwords on things that google is unclear about feel free to contact us at optimaltargeting.com

correct

no +kw2 would do the same as a phrase match

broad modifier only helps when you have more then one keyword

• best uses of the modifier are

• adding it to all keywords creating a enhanced phrase match

-adding to the keywords you want to remain constant ie +online schools

for school only online

in the example KW1 +KW2

kw1 in a search will not trigger the keyword KW1 +KW2

but kw2 kw1-ing will trigger the ad

and kw1 kw2-ing will not trigger the ad

broad modifier used before every word- ie  +kw1 +kw2 does the same thing as a phrase but allows mixing of order and words in the middle of the string of keywords

broad modifier before one keyword - ie kw1 +kw2 will allow google to treat the first keyword as broad and change it for like terms but second keyword always stays the same.

When trying to figure out a cpa i always tell my clients to Keep in mind Sometimes it isn't about making money its about how much a new customer is worth to you. Sit down and factor expenses profits etc then calculate the long term value of a new customer. Also ask your self if my cpa goes up/down will my volume of conversions . Often we find that the more volume that comes in the higher the cpa becomes because less targeted traffic is needed to hit the volume.

Good luck

keywordspy is good as well

I would not add it to every page - Also it looks very spammy to have it that long

Use keywords in urls to signal google what the page is about

i agree -Its a good way to start having all match types just keep a close eye on it -

• if your goal is better quality score keep your adgroups very tight for best ctr's etc since the add will talk to the searchers intent.

you should have a exact for high volume keywords - and use phrase broad and modifier to catch the rest (based on your target)

Ideally you should create alot of adgroups ie  Cheap London Hotels , Central London Hotels etc with these keywords in the ads and tight themed keywords.

Then create a broader adgroup for words you want to catch - as you see words have volume (look at search queries) make new keywords and adgroups around them

good luck

In my opinion You should first work on the account structure and create very small tight ad-groups with ads that related perfectly to the keywords then you should make sure negatives are put in correctly then go thru your cost per conv and see which keywords have the best rates and worst and adjust .............

excel and adwords editor are also great to use with this - ie find replace etc

i use this - http://www.adwords-marketing-tool.com/bracket-tool/mike-adwords-wrapper.aspx