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Two things to think about with SSL.

1. Google looks at is a trust signal.  It shows you are actively trying to protect the users that come to the site.  Google had an article on this in 2014.  https://webmasters.googleblog.com/2014/08/https-as-ranking-signal.html

2. How users perceive the site.  I personally take less advice from sites with no SSL.  Mostly because, to me, it's a sign they aren't up to date.  But also, it can deter certain people from making purchases and subscribing to your list without it.

There is "technically" a slowing down of the site with SSL, but with proper installation and configuration it's not much. There is encrypting/decrypting overhead when the site uses SSL.  The word "slower" doesn't mean snails pace.  It is usually a few milliseconds difference if configured correctly.

Simply adding an SSL cert isn't enough. It is technically a site change and you'll need to do some things to inform Google that the site has change.  I HIGHLY RECOMMEND doing the upgrade to HTTPS during a time the site doesn't have much traffic.  It can take a few weeks to implement correctly in the SERPs. You can read more about it here. https://support.google.com/webmasters/answer/6033049?hl=en

My only counter argument to that would be "What if someone who is a regular wanted to go back and see an old one but couldn't' find it because they are all named the same?"

Spam Score is a representation of sites with similar features that Moz found to be penalized or banned by Google.   Moz uses 27 different signals to make up their spam score.  Recurring title isn't one of them.  Doesn't mean recurring title is good or not.  Just means that Moz's Spam Score is a representation of how potentially likely you are of getting banned or penalized by Google based on historical data.

You can see a full list of the signals used by Moz here https://moz.com/help/link-explorer/link-building/spam-score#use-score

As far as SEO goes I use a different strategy for my recurring content piece.  I have a segment on one of our sites that talks about technology in a particular industry.  We do it every Thursday.  Instead of each post called the same with different dates, we made the category the name of the segment and gave the name of the post an interesting title to get people to read it.

Think about Moz's Whiteboard Friday segment.  If they all were named "Whiteboard Friday" you would never know if it was worth looking at.  But they use the name Whiteboard Friday as a category and the topic of that particular one is the title of the piece.  Hope that makes sense.

For the page I see schema for FAQPage and SoftwareApplication among others.  But I don't see product review schema.

Any page that has a question and answer format can be written up with the schema mentioned. It doesn't matter if it's a blog post per se or an actual FAQ page.  Markup is  just markup. That doesn't mean it will show up in Google's results.  The page you submitted is eligible for rich snippets.  The markup looks good.  I personally use "QAPage" vs "FAQPage" but the code is good and has been run through Google's tester.  See link.

https://search.google.com/test/rich-results?utm_campaign=devsite&utm_medium=jsonld&utm_source=qapage&id=BMUQwAqEfagmo9FsrPBvrg

I've only been doing the markup for a few months but on the site that I do have snippets, it's for questions that are actually searched for in Google and typically they show up in Google's autocomplete results.  Not to say that other forms of questions can't but I've only had success with higher search volume phrases for my site.  I also found that the shorter the question phrase the better chance they had to show up.  Our FAQ page has 25 Qs and As and only 5 of them show up in rich  snippets.  We also have a domain authority of 62 so I'm not sure if that helps either. Again, this is mostly anecdotal and not empirical.

Hope it helps.

I wouldn't call it a "secret sauce" but what's worked for me is the following:

First, know that Google is a question and answer service.  People type in questions and Google tries and find the most reliable answer based on a ton of metrics.  Here's what I do.

1. Write answers to questions that people are actually looking for based on the intent of the question being asked.

2. Answer those questions in a way that just doesn't answer the question, but also provides an education on the topic and goes deeper into the answer.

3)Try to answer other questions the user will have surrounding the question they found you through. As in what's next for them to do once they have the answer you provided or what are other ways of getting to the question they asked.

Obviously there is more to it than this but these sort of guidelines have helped me drive tons of traffic.

To fix problem: Have you tried adding a www or http(s) before the domain? (aka the full url)

As far as SEO goes, my initial thought as just having the name without the .de would suffice to get it indexed and moving.  Obviously content on the page will matter more here.  One thing you can do is think about using the brand vs the domain. If I want to review Amazon.com I could simple say "Amazon Review" or "Amazon's Website Review" etc.  But I would need to look at keyword research and some intent behind the content to see what's best in your case.  I tend to like to write longer more informative titles unless it's for social media.  Instead of "Amazon Review" I would probably go with something like "My Awkward Experience on Amazon's Website" or something along those lines.  Not a great title but if I saw that in the SERPs I might take a peak.

Though the title is important, your content and your overall review is going to matter for getting it up in the rankings.  The title will bring them in for sure, but you need to be found first.  Let me know if adding the full url helped.  If not we can try a few other things.

Couple of questions.

1. Are the aggregated reviews going to be for the entire site or just that single product?

2)Do you plan on having multiple people be able to review each individual item and are those reviews coming from users of the site or a third party?

3)How many products/pages do you have?

Well since you are already a technical seo, then you'll easily be able to apply your learnings of JS into it.  Part of good onsite/technical SEO is ensuring that the websites are easily crawled, have minimum load times and are structurally sound.   We had three people in my agency that just did JavaScript SEO.  So it's definitely something worth learning.  I think if you have a passion for coding then you should continually learn new languages and you can apply your SEO background to helping a company decide which platform and processes to use when building sites.

Google Developers has an entire training course on JS SEO.  Check it out.  https://developers.google.com/search/docs/guides/javascript-seo-basics

I don't work for Moz but Moz Pro refunds are considered on a case-by-case basis, please email help@moz.com from your account email and provide the last 4 digits and the name on the card that was charged. We'll be able to review your account and respond within 24 hours.

This might come down to user intent and branding.  So let's say someone searches for "local massage therapist" or "massage therapist" are they finding you?  For the brand name it might be hard to overcome someone who has tons of traffic and possibly a better match for user intent. If people are searching for "massage room" and are clicking on the adult site, that can very well signal to Google that the intent of that query is to find that site.  Also when I think of massage room I think of finding a way to decorate it.  But I wouldn't necessarily change branding and/or url.  I'd need to see some data to give a more in-depth answer but here are some ideas.

1. Jump into Keyword Explorer and look for "Massage Therapy", "Mobile Massage", "massage at home" etc and see what keyword phrases you may be able to get some content around and see if you can rank for those.  (You don't need to capture all the traffic that's out there.  But if you can dominate in a few key areas of content, you can get plenty of traffic)

2. Work heavily on local SEO practices. If you can get into Google Maps by building citations or other forms of credibility around the Brand, that may help people who search for "massage room", in the areas they serve, to show up in the results in a knowledge graph or maps.

3. Answer questions around the web about massage therapy on social media and  answer type platforms.  Get the brand out there and across multiple places to show the search engines that you the brand is all about helping people who are interested in massage.  Don't let the "other site" dominate YOUR brand.  They might beat you on traffic but you can with earned links and citations.

Hope this helps. I'm a big proponent of content as a source of traffic so I would try to find the keywords that you have some viability to rank for and focus on that sort of content.  It will probably take some time for your brand to "outrank" the adult site.  But focusing on good quality content that people are searching for, that doesn't have adult intent, can help you get there.  Best of luck.

I personally always like to think "Is this link useful" before answering a question.  If a link is the copy of a page and helps the user go to the top of the article, then it may be beneficial.  But in theory, "internal links" which in a way this is, are useful to help define site structure of a site.  A page linking to itself generally won't be useful to either the reader or the search engine.  That isn't to say that it won't provide some ranking value.  I haven't done much testing with pointing a link to the page that it's on vs a different page on the domain.  My guess, is that if it does have any factor, it's incredibly small.  The link should be useful to the reader in that it helps them find out more information in regards to what they are reading.  The link should also be useful to the search engine in that it helps define the structure of the overall website. Those are pretty much my go to rules for links on my site.  If it doesn't help, it doesn't go on my page.

Moz will archive your data for up to 3 months.  That means it will save the data in your account if you are inactive but only for the past three months. If you reactive past that time, your campaigns should still be setup but the data will no longer be there.   Also, Moz won't run any of the reports during the inactive time.  But you will have access to the data should you renew in that three months time frame.

One thing you can do is download the reports that you currently have setup as a reference point for future campaigns per se.  That way even if you take longer than 3 months, you personally will have the data store in a CSV or PDF format.

FYI, I don't work for Moz so this advice is from previous experience and not directly from Moz.

Let me first say I have limited experience in the international version but I do have some experience with "regional" versions.

We tend to look at the amount of traffic by language and links by location to see how well we are performing.  You can set your root to the language that gets the best metrics.  Then offer a language specific landing page for other languages.

We do this for law firms that service English French and Spanish.

Homepage is in English first, then we have "lawfirm.com/es" for spanish, "lawfirm.com/fr/ for French etc. Those act as "homepages" for those languages and have all navigation and text in those languages.  Basically another version of the site but in the correct/preferred language.

Also the browser they use can help with this too. You can set a HTTP_ACCEPT_LANGUAGE to confirm they language they want to see the content in.

I'm not sure if there is a better way but that's what we do.

Hello.  We'll need to see what it's telling you so we can help.  Can you share a screenshot of the issue?  We'll be happy to look at it and give advice.

Just an FYI, just because a canonical tag exists on the page, doesn't mean there aren't issues.  So once we see what the issue is telling you, we can help you figure it out.

Wasn't saying there IS markup there.  Just that I've seen that be the issue.

Have you submitted your site back to Google and requested indexing to see if the changes are correct?

Not sure how many links are coming up as 404 errors but you could 301 the links to a central page that says basically that the resume/service in question is no longer available.  I would make it a static page with no navigation and noindex it.  There is some thought to just allowing the pages to 404 but if you have  standard 404 page they could still sign up. If you had a custom 404 pages just for these links, you could exclude the navigation and just have a message there.

Depending on the number of links you may want to reach out to these sites to help them out by letting them know that you are no longer a resource for them.  Its part of the link cleaning process you should be doing regularly anyway.  Simple email that you can write once and just copy that says that the link they have is no longer helpful to their users etc.

I'd have to see the link profile to really get indepth with a recommendation but this may be a start.

Sounds like you are missing a sitemap or the sitemap doesn't have priority set at folder/page level

You should be able to force https under your Settings (gear in upper right) > Domains & URLs (left side navigation)> Primary Domains (under "Domains" tab) > Edit (button on right side) > [  ] Require HTTPS (make sure this box is checked.

First let me say that I'm not an expert on this but I found this article from Google Support that may help.

https://support.google.com/webmasters/answer/182192?hl=en

Has a lot of good information.  Sorry I couldn't be more help.