Tom, congrats on reaching Oracle status!
Posts made by Chris.Menke
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RE: Reasonable Time to Code Pop Up Forms in Wordpress?
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RE: Duplicate Content, Same Company?
Sorry, I lost track of the fact that you were talking about dupe content on multiple domains, vs. on the same domain. The same logic basically applies. However, when you're talking about essentially duplicating entire domains registered to the same owner, there can be somewhat more of a risk that the original content gets discounted (or in such cases, penalized) along with the duplicate.
If you have a main site that seems to be doing OK in the search results, you may consider keeping that domain and it's content, while eliminating/redirecting the other domains and revising their content for use on the domain you're keeping.
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RE: Duplicate Content, Same Company?
Cole,
I'm going to say roughly the same thing as the soon-to-be-guru Tom but give you somewhat of a different spin on it.
It's completely understandable that anyone with a website would feel that the the content applicable to one city would also apply to another city as well, so what's the harm in just switching out the city names? There shouldn't be really, and in most cases there is no actual harm, in it.
However, while Google's search engine makes it possible for customers in multiple cities to actually be able to seek out and find content you've "tailored" to them, it also makes it possible for other marketers to do the same as you've done--thus competition for keywords increases dramatically. On a small scale, google doesn't want to penalize, per se, a whole site for such practices, but it does want to differentiate that which might be original content from that which might be duplicates of the original and in doing so, be able to rank the original, while discounting duplicates.
To get around this "hurdle" you have to treat each of your pages as unique entities with unique values to each of your target markets. That way, content for each page ends up being unique and Google's algorithm can prioritize all the competitors' pages uniformly according to how relevant and valuable they are to the target audience.
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RE: SOS - I have done a terrible mistake: How can I make it up?
Maia,
Here's your info on how to do the redirections: http://moz.com/learn/seo/redirection
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RE: Multiview - Are they worth or can I do it myself?
I sent that exact ripoff report url to a long-time client earlier today when they asked me about Multiview. I recommended that they not be a publisher for them.
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RE: Need Third Party Input. Our Web host blocked all bots including Google and myself because they believe SEO is slowing down their server.
Yeah, what he said...
And when you call, let them know that it was their slow ssa server that caused you to find another host.
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RE: Internal Links to Ecommerce Category Pages
The existence of categorization facilitates structure/hierarchy and aids visitors in finding like or wanted things. Because people tend to search for keywords that are categorical, it turns out that optimizing category pages helps to bring additional visits in from search engines. Category-type keywords also tend to be more competitive and thus require greater effort to attain visibility.
So the trick is to create logical structure/hierarchy in the most optimized way possible, i.e., around the least competitive terms that will bring in the maximum amount of traffic for the strength of the domain/category page. At the same time, they should strive to demonstrate features and benefits to the visitor, be creative, and provide a point of view that contributes to the overall brand message. I find that sites with unique, imaginative categories are far more likely to engage me than those that are run of the mill.
So, in answer to your question, internal links and their anchor text contribute to the conceptual structure your site presents to search engines and visitors and, as such, are an important part of a well-made site. If your categories have a well thought out purpose and strategy and are well integrated into the fabric of your brand, you'll find yourself linking to them from other places in your site more often than you will to individual product pages. Not only does that make sense for the visitor, but search engines pick up on it too and tend to lend greater weight/strength to those pages.
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RE: Not ranking for keywords. wehhh
Well Tristram, you have to put your efforts into context with the competitors who are filling the search results between where your search result is and the ones on the first page of the search results and then you have to think about how much money there is to be made by those who are at the top of the results.
Considering there are only 10 places available on page-one and there's probably decent money to be made for those who show up on that page, it's likely the folks at the top have put in somewhat greater effort than it takes to get a number of back links and mentioning their keywords in content and meta tags. It's also likely that the folks on page-two and three have put in somewhat greater effort in their attempt to get to page-one. Likewise, those folks one page 4 and 5 have probably been plugging away at it for quite some time, as well, and recognize that it's all about how much time, effort and organic search marketing know-how you apply that gets you to your goal.
While there is no tried and true formula for reaching the top of the results, the basics can be found here. But remember, it's not about just doing what Google wants you to do, it's about doing what Google wants you to do better than all your competitors. That means you first have to know what Google wants, then you have to recognize how well your competitors are doing it. In the end, you have to make a decision on whether you have what it takes to go toe to toe with your keyword competitors or if you should choose a different strategy.
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RE: Too many iframes hurts ranking?
nopsts,
It's not going to hurt your site to have all those iframes but the content within the iframes will not help you in any way, either. If you have plenty of good content on those pages in addition to what's in the the iframes, it's a positive for you. However, you're out of luck if you are counting on the content in those frames to help you in any way.
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RE: Whether to use new domain or old ecommerce site domain that has been incomplete for a long time.
In the example you describe, I think that whatever you might do that worked for one domain would work equally well for the other, if you had gone with that one instead, If there were a difference, I think that it would be so minute in comparison to the amount of work that has to go into either domain to get it to be successful that the difference would seem insignificant.
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RE: Ethics questions / discussion on SEO
Upper Cape,
In most cases, there is absolutely nothing wrong with content that compares your value, feature, benefits to your competitors'. Doing so gives you the opportunity to use their name in your content and even in your title, e.g. optimize with/for the competitor's name. It's a double edge sword though, because it means that if visitors find you first for that content, you're inviting them to check out your competitors.
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RE: Do Explainer Videos Help SEO?
Jeremy,
I'm going to answer "yes", but only because I tweaked your question a bit to "Can SEO help explainer videos reach more people?" As Moosa pointed out, (explainer) videos are just another form of content that search engines and other sites can make readily available to people at a moment when they might be most likely to consume it. As an obvious example, if Google determines that a certain video is among the best answers to a searcher's query, it will list that video more highly in their results and the searcher can click through to experience it.
A difference between video and other content, especially web page content, is that video has places in addition to traditional search engines like Google and Bing, where a searcher may go to find it--places such as youtube, vimeo, facebook, etc. As mentioned in the article you referred to, people spend a lot of time at these sites and spend substantial amounts of time watching videos.
But videos do take some amount of written content and meta data associated with them in order for search engines to associate their message with particular searches. And for even broader reach, videos need to have a reason for people to share them with others. These are the SEO-type factors that many webmasters overlook and the factors that sources such as your article seem to take for granted.will happen. The truth is that (understandably) most webmasters don't have a clue of how to associate their video with proper content/meta data and most explainer videos have little to no "share it others" value--either because tools provided by the video creation platform don't make it possible or because the creator just isn't very good at making sharable videos.
As there are now many, many companies that make explainer videos easily available today, a differentiator between those companies would be if they also promoted a service that maximizes the video's visibility for the client. Such a service would delve into the heart and soul of the question that the video is meant to answer to ensure that it is, in fact, answering the right question for the right audience; it would ensure that the right vocabulary is utilized in associated copy and meta data; it would ensure that it is uploaded to theme-appropriate location on the web; and might even provide outreach to webmasters who might be willing to repost or link to the video--all the the SEO-type things that actually make it possible for a video to reach an audience beyond those who might otherwise just have come across it by accident.
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RE: Hi, I'm looking to find out why a google+ account that was rarely used has 10,000 views. I want to discover what sites it is linked to. I entered the page url but no joy. can anyone help?
Oh, my bad...I read "web page" rather than "google + account". I'll have to leave that for someone else to answer 'cause I'm not sure how you would measure that.
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RE: Hi, I'm looking to find out why a google+ account that was rarely used has 10,000 views. I want to discover what sites it is linked to. I entered the page url but no joy. can anyone help?
go to open site explorer and enter the address of the site in question. The report will give the websites that are linking to your domain. Keep in mind that just because a site hasn't been used in some time doesn't mean there can't be traffic going to it. I'd also recommend installing Google analytics on the site so you can get a more granular idea of where the traffic is coming from.
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RE: Google Cache showing a different URL
SouthernAfrica,
On those giltedgeafrica.com pages, you have your rel=canonical set to pages on your southerafricatravel domain. Revise those canonical tags and I'll bet you'll be be OK.
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RE: Optimum Word Count for Home Page Text
my feeling is that you're better off with what you have now. Maybe put the checklist on its own page.
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RE: Moz Local Wont Validate Listing
ajay,
In order for the CSV to be validated it has to match exact to your Google or FB page. If everything is already exact, you should probably contact the help team and send them the CSV that you're using to see if they can determine what's causing the problem.
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RE: Optimum Word Count for Home Page Text
Alan,
More text on the home page certainly won't be detrimental to your SEO but it might be said that 1000 words is too much for the visitor to absorb. Even 500 words on the home page is more than most will read. Typically, the home page is seen as more of a starting point on a domain where the visitor can be told about the brand and given direction on where information lies within the site.
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RE: Is it normal for Moz to report on nofollow pages in crawl diagnostics?
Houston,
As per Moz's help resources for crawl diagnostics, Moz doesn't actually index pages and your noindex tag will have no effect on their crawl. Rather, if your pages are blocked by your robots.txt, Moz will not crawl them.
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RE: What is this link all about?
That's what happens when you code a link without the "http://", as has been done twice on the http://www.nationalpardon.org/federal-pardon-waivers-canada page. Revise those links and it should go away. Also on that page, (and probably throughout your site) you've got links pointing to www and non-www versions of your site, even though you have rel=canonical set to the www version. One other thing-- it looks like you may be cutting and pasting from MS Word because you've got a lot of extra code in that page.