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Hi David,

We are in the process of writing more how-to type guides that will be used on our site. E.g. for that category we might have how to choose a baby maker, how to make baby food, recipes etc. This will be at the top of the page above the products (a small excerpt then a link to another page). The SEO text will remain at the bottom.

Thanks,
Brad

We have recently moved our SEO text from above the fold/products to below the fold/products and haven't noticed any changes in organic results. The reason for this is because the SEO text was pushing all the products below the fold and we noticed a significant jump in conversion rates once we changed the way our category pages were set out.

We generally try to go for 2-3 solid paragraphs of SEO text that explain the features, uses, brands etc of a certain type of product. Of course, this isn't good for just SEO, but it gives a basic overview of the product type to the customer.

We've also added a basic SEO tag at the top of each category, just under our logo so that our keywords are closer to the start of the code.

I'm not sure of the rules of posting your own URL, so apologise if I have broken any rules, but here is an example: http://www.kitchenwaredirect.com.au/Appliances/Soup-Baby-Food-Maker

I've had blogs that haven't appeared over 2 OSE index updates, so just be patient. Because this update is going to take in to account 2 months of new data and 35 billion new URLs, it should appear in the next update (27th April I believe)

Thanks guys. What about using nofollow for internal links to privacy policy, returns policy, terms and conditions type pages?

Agree with Sean. If you were a user and searched for 'Stainless Steel Cookware Set with 4 Saucepans' and that product no longer became available, would you rather land on a 404 page or a 'Cookware Set' or 'Stainless Steel Cookware' type category page?

Hi There,

Just wondering if you guys (and girls) think that your links to social media accounts be followed or nofollow?

This includes sitewide header/footer links and other text links littered throughout the site.

Includes Twitter, FB, Pinterest and G+ specifically (for my site anyway).

Thanks in advance!

I agree with you on all points. Just curious why reporting tools like OSE include those links then? Is it in a way a no follow link? Ie a link with no link juice?

Hi There,

I'll try and keep it simple because you're new. Could be a variety of reasons but I'd have a look in to the following:

1. Looks like there are no external links to this page? http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fwww.buzzwords.ltd.uk%2Ffreelance_copywriting.htm. I'd work on trying to get a few, with varying anchor text
2. Fix the alt image tags on the page. Instead of 'freelance-copywriting' have 'Freelance Copywriting' and so on. Don't make them all the same.
3. I think you have overused bold and italics. Remember, these are indicators to search engines as to what text is most important on the page.
4. I'd make your links to social media accounts nofollow (except wordpress)

That's a start. Start building more links to the page and you should start ranking in no time.

I guess most people would say Magento.

I've also had experience with Volusion and can recommend them.

Agree with Istvan, but I would also add - start creating some quality links!

Of course, getting these dodgy links removed should be your first step, but try and get a few quality links to outweigh these spammy ones. That will also help with resubmission if it comes to that.

Good still places a huge importance on exact match keywords in the URL. I've got a number of small sites that rank number 1 for their specific keyword all due to the URL and very basic on site optimisation.

As for that particular domain name, to me it looks a little long and spammy. I agree with Marisa regarding the hypens, I would try and limit those. I'm sure these have been taken, but try something like:

www.webdesignco.com

www.webdesignseattle.com (or wherever you are based)

www.web-design-company.com

www.webdesignseattle.com

Etc. Anyway, I would just shorten it a bit and try and limit the hypens.

Umm you just have to look at their homepage to see that it's as spammy as anything. Ask yourself this, does it sound too good to be true?

I would stay well clear of automated tools like this - unless you want another BMR on your hands - http://www.buildmyrank.com/news/its-been-a-great-run

Are they showing when you search for images that have been pinned from your site?

http://pinterest.com/source/yoururlhere.com/

Yes, these strategies still work, just not to the same degree.

Start with the most relevant directories from http://www.seomoz.org/directories, submit a high quality wiki page on AboutUs.org and request for the links to be changed to follow and submit some GOOD quality articles to the best article directories out there.

We've had success with linkwheels, but being in Australia I think it's just a matter of time before we catch up with the US and these are significantly diminished.

In my view it still has a large influence (although Google has stated this is diminishing).

Short term strategy - go for the second domain.

Long term strategy - go for the first. You'll create a better/more memorable 'brand name' and eventually Google's algorithm changes will reduce the importance of keywords in the domain name. You'll be able to get good SEO results, it will just take a little longer.

What do we think about it? I'm sure 95% of people on here will agree it looks just like any other of the thousands of spammy link building services out there.

This is definitely grey hat in my opinion.

If a customer types in "Jamul Cabinet Hardware" and lands on that page, how many are honestly going to convert from there? I would anticipate their bounce rates to be huge.

You are better off selecting a few key areas/cities you want to target and create customised landing pages for each. Landing pages with useful information based on that location - that will convert a lot more than this crappy spammy technique.

Text links pass far more link juice than image links.

Having said that, remember you want a 'natural' linking profile - so don't be afraid to add a few image links here and there (just make the majority of them text based).

I second this. We have used Site Tuners a few times now with great results.

Each time we did a 90 min express review and got a full 1 on 1 conference call with a landing page optimisation specialist. The call is recorded and they will help you with (a few) follow up emails to clarify any points. They even reviewed our on-site changes after the call as part of the 90 min package. Well worth it.

I'll be attending the SMX in Sydney in a month. Would be good to hear any feedback on this? If I were to attend one event in the US (all the way from Austrslia) what would you recommend?