Welcome to the Q&A Forum

Hello,

One of my clients has repeat customers. All of his surface level categories are optimized.

None of his 2nd or 3rd level categories are optimized at all.

Is there any harm in optimizing these 2nd or 3rd level categories. Is there any way it could cause a problem with repeat customers?

I didn't think so but I want to make sure.

Thanks!

Hello,

My client's home page is targething 2 keywords - one at 43% difficulty (SEOMoz Keyword Difficulty Tool) and one at 50% difficulty.

I want to link build for this person, but I analyzed the top 5 competitors and there is no resource section on any of the sites. We want to write 20 articles for our site.

So there's no people linking to content that I can find. This messes up my link building because I always make targeted content on the subject that people are already linking to

How do I link build in this case. Nothing stands out as something I could do with my site for link bait.

Thanks!

Hi,

My client

www.nlpca(dot)com

wants to know if we can just place the google plus button on their website or do we have to have a profile and such and share things regularly?

Thanks!

How do you add a facebook like box to the home page here

nlpca(dot)com

It's a large like box with pictures.

I added this below the body:

and this on our site (Joomla site):

http://www.facebook.com/pages/The-NLP-Coaching-Institute-of-California/187804434598142" data-width="217" data-show-faces="true" data-stream="false" data-header="true">
What am I doing wrong?

These facebook accounts are very inactive, last posts were like last May. Does your answer still apply?

Hi,

This is really a social media question, hoping you can help.

We have 2 facebook sites that we are going to delete. One is a group and one is a page. Here they are:

http://www.facebook.com/pages/NLP-Institute-of-California/101752159860852?ref=ts

and

http://www.facebook.com/group.php?gid=90698249783

How do we send a message to all people in both groups all at once letting them know of our new facebook page that we're making?

We're also concerned that people will get 2 emails that are subscribed to both sites to be deleted..

Thanks!

Let's focus on facebook. Do you suggest that we just put the basic 'like' button up for now?

Hello,

What social media do you recommend for

nlpca(dot)com

and what kind of buttons convert best for a site like that?

We're working on facebook right now:

http://www.facebook.com/pages/The-NLP-Coaching-Institute-of-California/187804434598142

So far I like the buttons on the top right of this site: weddingmountain(dot)com.

Thanks!

Wow, good advice. Thank you EGOL. I like Justin and Alan's posts too. Thanks a lot.

Hi,

Our website is

nlpca(dot)com

facebook page:

http://www.facebook.com/pages/The-NLP-Coaching-Institute-of-California/187804434598142

They recently added facebook. I told them for posting on the wall to do the following:

1. Identify your target audience, possible people to like us

2. Identify what they really really are searching for on Facebook and the web, and give it to them.

How could we improve on this strategy.

At first my boss wanted to post article sinippits and links to the articles, but I told him to create facebook content with the above (1) and (2) strategy

Your thoughts?

Sounds good. Do I call that page "Articles", "Help Section", "Information", or something else? What is most likely to draw the user?

Hello,

We've decided to create 24 articles of content for our ecommerce site, everything from an FAQ to history of the products to 10 articles on the top 10 products. Really useful to the user.

How do you suggest that we make our content visible to the users?

We could put a nice button on our right banner that says "Extensive Help Session" or we could put a banner on our home page or we could make it a tab at the top of the screen. We could additionally make a well organized footer with links to the articles. Or we could do all of those but that might be overkill.

What do you suggest?

I'm still checking these out, thank you.

Sounds great. Thank you so much! You are truly a master.

Let me see if I understand.

So I should stick to all articles and not use a blog, then use one keyword per page? And should I write articles for all major products, even if they already rank well for their product name?. Should I also write articles for each new keyword that I find through G Analytics that the site is not optimized for, and should I stick to one keyword per page for that or should I pair them up?

Am I on the right track? I hope you don't mind the questions, I have a good feeling about your advice.

EGOL,

I decided to go with your plan and only add keywords to a page if it was only optimized for like one keyword. Using mainly content to optimize for new terms

I can see how to organize a bunch of good articles, but how should our blog posts be organized? We were going to do a bunch of random posts based on keywords and experience with customer's questions, but you're right - they need to be organzed: how?

Some very good answers here.

It's an ecommerce site, but (in the above example) maybe I could leave "blue shoes" and write a blog post about "red shoes with a couple of  internal links to the blue shoes category or specific blue shoes. I think that's a great idea.

Is that what you're talking about EGOL:?

So restructuring the on-site SEO to incorporate Google Analytics keywords, erasing what's not performing and adding what is performing might not be a good idea?

But it sounds like I don't have to worry about people not finding us through typing a keyword into Google (repeat customers that is)

Any further advice is appreciated. I learned a lot so far.

Here's what I'm worried about:

Say we rank 2nd for blue shoes. It is a very small term, but a customer is finding us each time by typing that in and going to the 2nd result and clicking on it to come to our site. I"m pretty sure some people do that

Now say I erase "blue shoes" because "red shoes" is a very popular term. I optimize for red shoes and now 'blue shoes' drops to 5th. The return customer comes in, types "blue shoes', doesn't see us in the top 3 so he goes somewhere else. We lose a lot of money.

Hi,

We have a site with lots of repeat customers. Now that Google Analytics has been gathering keywords for years, I want to do an overhaul on the site incorporating keywords we're not incorporating presently.

But I'm afraid that repeat customers are going to search for their term that they find us with and we wouldn't be in the same spot so they'd go somewhere else.

How do we refine the on-site SEO without jolting return customers?

Thanks!

so much good information from all of you, thank you.