Welcome to the Q&A Forum

The term is

tim hallbom

The new website is

TimHallbom.com

I was under the impression that someone could take over rank for their own name.

Let me know what we're doing wrong.

Thanks.

The 5-star review system is archaic.

Let me first say that 5-star reviews are a successful part of my eCommerce strategy and also everyone I know that is successful as well.

Why are they out of date?

When you look at something with a total of 400 four-stars reviws on Amazon, what does that tell you? Almost nothing if you don't read why it was not 5 stars. It could be something Amazon automatically fixes and you don't care about. Thus it's 5 stars. It could be an issue you really care about. It's now more like 3 stars or the real 4 stars. Different products have different types of things that cause less stars, not always obvious, good, or bad.

Thus I propose a new system, one that you can read the rating and know what it means. It's called 3-Levels 5-Stars.

It would vary per industry. For shoes it would be, like:

Walking Shoe Sold Online

1. Matches Fantasy of Style I want: 1-5

2. Logistics Like cost and if it was broken on arrival: 1-5

3. Usability, Usefulness, Durability: 1-5

The goal is for 80% of the people to not have to look any farther than the three-level five-star system. Otherwise, everybody has to read every four-star review to know for sure what's up with that product. Same with 3 stars. 4 and a half stars. Just expand the little 5-star thing the world's  got going to include three categories.

You could also have a variation statistic for those that don't know that 4 reviews isn't a big enough set not to have variation in outcome, but that's only an extra addition.

Hello,

There are some ways.

#1 talk to customer service and see what calls or emails they've had on the products in the category, or what they know about the category from working with customers. This will give you a more 10X FAQ.

Despite that, you can research the appropriate on Google, which will be useful information and needs to be included but will not make it dynamic.

You need to talk to someone who is in the business of working with customer service in each area to do the best job, whether it's in your company or not. Otherwise, you can simply Google the information, tailor what you know, and make the best FAQ possible. Try to always include something that's not in Google search that sets you apart.

I'm sure other more premium members will have other ideas. My suggestion is just our standard practice. I don't know what level you are at.

Hello,

What is your latest link building techniques considering manual link building is basically dead, and you should really build good content to drive results. Link building has really become less important. It seems to be much more 10X content now.

What would you recommend for basic link building considering this besides the 50 first Links video by Rand, which is excellent.

Thanks,

Bob

Hello,

We have an Ecommerce store and we need our category buttons to be redone and to shine. Unfortunately, I've tried all my places and none are 10X, though none of them cost very much (like Fiverr, Freelancer)

What I would like is some advice on where to go for inexpensive but still very good quality graphics. I'm a good designer, and so far, I can do better graphics than the designers I've found, I just don't have the time as a busy SEO.

Please let me know If you have any gems you are willing to share. I'm searching the community colleges as we speak.

Thanks.

So many good responses, thank you! I knew there was better stuff out there than the same old same old.

Does anyone else think Fiverr with experience. I'm thinking Fiverr is good for 1X but not 10X, but if you think there are some geniuses on there and more people agree, I will give it a try, it's cheap.

The community college is a great idea. I'll work on that.

Bob

Hi,

Here's what I'm doing:

I've got Creative Suite and I'm putting together animations and videos for several websites, finding clips and images and forming what we need.

What I need:

A video production service to put everything together with their fine 10X or near "touch" without charging me too much since I did all the legwork. I'm asking for a miracle here, I'm asking for almost 10X animation, but where I do the legwork and it doesn't cost very much. Real low budget here, but we're not willing to put out anything low par.

Please share any services or advice you know of.

Thank you.

Hello,

I'm teaching a friend SEO and she wants very basic SEO videos on Youtube. I looked for some but there was a lot of incorrect information that some people were giving out. Does any experienced SEOs know of credible, basic SEO videos that the SEOs that make them don't give out backward information. Good quality videos. I will keep looking, but please, if anyone has some gems send them my way.

Thanks.

Bob

Hi,

I have launched a very new website and am tackling this term:

nlp techniques (3K)

with this page

It's a 1 year target. I'm developing 100 new processes for the page. I've put up 11 so far. It looks like the top contenders have a lot to offer as far as number of techniques and quality of techniques. They are just honestly dumping their regular training material on as a big area of their website, what I'm doing is developing new innovative techniques from scratch that do the same thing and hopefully more.

Let me know what you think I can do to move up the ranks. I can't do outreach for link building since this is a social community.

Hello,

If you look at the top keyword in one of our companies, and across the long tail, you'll see one thing. Not better companies for the industry. Not companies with better information. Just Trusted names. Trust Trust Trust. Big guys you can trust and little guys you can trust.

So since everything's about branding trust in this niche, how do you revamp a website to instill new trust and thus increase in rank?

Resources are always helpful, or direct answers are more than welcome.

Thanks.

Hello,

WHAT WE NEED NOW:

We need 300 product descriptions done. We have reached the point where we're hiring this done. How would you recommend we go about this.

200 products will be rewriting the supplier's product descriptions (one sentence each) and filling out a quicktable. There's just nothing to do there, no information anywhere.

About 100 products will be where the person writing the description and filling out the table will have to google the product's manufacturer and rewrite the information off of that website in an intelligible, interesting, paragraph that is informative.

Would you recommend we hire someone local to come work in our office that specializes in our niche, or are there any GOOD services out there for our case, even if it's just for the first 200.

OUR FUTURE PLANS:

We'll guess at the top few products and do some 10X work ourselves. No hiring needed there.

Once we know the top 50 products we will do some more deep hiring for 10X product descriptions, but that can wait.

Thanks.

It completely depends on your niche, your goals, your competition, the amount of time you have, and the expertise level of the person writing the description.

Your Niche and Competition:

Google the top 5-10 product descriptions from a high traffic, important keyword in your industry. For best results, track at least 10 keywords. Each keyword can be different, so you may have to be careful there. Look at the top 5-10 results for a product-related term. Are they long descriptions? Are they short. Are there none? What's the content of them? What features and topics do they have? How's the UX and mobile? I could go on and on.

Your Goals:

Are you looking to do a 10X product description or just throw a little something together. I always recommend re-writing the manufacturer's information in your own words at the very least. See Rands Why Good Unique Content Needs to Die for more

This brings in the writer's Experience Level

Are you a beginner or an expert in the niche? You may not be able to write 10X content if you know nothing. Try rewriting the manufacturer's info for starters. You will learn a lot. Never copy and paste from another website into your own!

Which ends with time and scalability

Do you have all the time in the world or 5 minutes per description. Most medium difficulty level niches require a store with lots of content and at least 200 products just to get started, but it can vary widely and it really depends. Try balancing between not spending enough time and spending all day on one 10X product. Try making your top 10 hitters (by profit) 10X. or make your top 30 or 50 10X. 80% of your profit comes from 20% of your products. Sometimes it's more extreme.

I hope I have helped.

Hello,

What's an inexpensive, easy-to-use email outreach program for link building?

Thanks

Moz's Keyword Explorer is much nicer. I couldn't find any additional benefit to your tool, unless you can explain.

Hello,

I'm doing keyword research for

vapementors.com

I'm trying to use Moz's Keyword Explorer to do keyword research for them, but it's tough. They have no real direct competitors. I typed in a lot of related keywords in KE but couldn't find anything real high traffic. So far I have just gave them a list that I extracted from a bunch of KE results, but they rank for most of them already and there wasn't a lot of insight from my list.

What do you suggest?

Thanks

Andy, I think this is spot on. I will focus on the value I can add. Thank you.

Hello,

Our supplier gives us a small paragraph and a list of technical features for our product descriptions.

My concern is duplicate content.

Here's what my current plan is:

1. To write as much unique content (rewriting the paragraph and adding to it) as there is words in the technical description list. Half unique content half duplicate content.

2. To reword the technical descriptions (though this is not always possible)

3. To have a custom H1, Title tag and meta description

My question is, is the list of technical specifications going to create a duplicate content issue, i.e. how much unique content has to be on the page for the list that is the same across the internet does not hurt us?

Or do we need to rewrite every technical list?

Thanks.

Hello,

Doing competitive research for really gentle basic link building campaign.

Which sites do I need to get a backlink list from besides open site explorer to be most successful?

Thanks.

Hello,

I'm looking to coach local business owners on how to run an Ecommerce business.

Charging $400/hour

Will entail everything someone needs to know to be good at Ecommerce

I need to be better at Facebook to do this.

What do you suggest to get better at Ecommerce Facebook on a strict budget?

Thanks,

Bob