Simple google plus question

[BobGW]

Hi,

My client

www.nlpca(dot)com

wants to know if we can just place the google plus button on their website or do we have to have a profile and such and share things regularly?

Thanks!

[SEOPA]

Why not build engagement and recommend growing a profile?

[sevencornersinc]

I would suggest doing both.

That would be the  equivalent to placing a "tweet" button on your website/blog and than not having a Twitter account to monitor the interaction.

I know it is one more social media account to manage, but approach it as another opportunity to interact and share with your audience!

[DavidKonigsberg]

Why make a profile if you aren't going to use it? Having it on your site with nothing on it is worse then not having it at all?

[onlinemediadirect]

Go for the new business pages -

http://www.google.com/+/business/

Its well worth getting into using this and also think about the use of the button across the site to help with rankings as I expect them to become more and more important.