Welcome to the Q&A Forum

Hi Greg,

I know some companies use Zerys. They have an abundance of writers who specialize in different topics and are at different price points. They're definitely an option you should check out!

http://www.zerys.com/

Hi Stephen,

Defintely use the first example! The second could be seen as keyword stuffing in the eyes of Google which would hurt your chances of ranking instead of helping them. The first way is also just much cleaner looking. You never want your URL to be too long.

Adding your contact number is allowed, but I wouldn't necessarily recommend it -- especially if you use tracked phone numbers on your website to track the leads coming in organically, direct, paid, etc.

i recommend mkaing your meta descriptions catchy and include a call to action that will entice them to click through to your site, which is where they will find your contact information.

Depending on the type of business, Facebook makes it easy to manage one company with multiple locations. Learn more here: https://m.facebook.com/business/a/facebook-locations

If it's a business that doesn't necessarily need a seoarate page for the additional locations, you can get away with having one page.

Hope this helps!

Hi Cory,

i see you solved this but I was going to recommend the Suggest an Edit button. I've found this to be the most successful when working with YellowPages. Simply add in the correct information and wait a few days for the edits to be made. If you don't see them after a week or so, fill out the edits again.

Glad you were able to resolve this!

Hi Cory,

At Blue Corona, we have a software that we use on our clients' websites cause ReviewUsNow. With the program, the company can send out emails to customers they've serviced over the past few days, week, etc. and ask them to leave them a review. The review then gets broken up by location and posted on their website. The customer is then prompted to share the review on additional platforms like Google, Yelp, etc. and all they have to do is press the copy button to copy everything that they wrote, and paste it into the additional platforms.

We've found it to be very successful at building the number of reviews on our clients' profiles.

Let me know if you have any additional questions!

Hi Stacy!

We recommend building out pages that include both the location keywords and the industry keywords on each page. The way you implement them and closer the keywords are to one another in proximity, the better chance you have to rank for those keywords.

Instead of trying to squish all the keywords (both location and industry) onto one service page, try building out unique pages for each location + service. The more pages you have, the more opportunities you have to rank. Just be careful that you aren't using too much duplicate content on these pages. You should be changing more than just the city on the page and trying to personalize it to the area as much as possible.

Let me know if you have any questions about the back way to tackle this!

Both Andy and Patrick have provided great responses, and took the recommendations right out of my mouth!

I agree, LinkedIn is a better platform for you to reach your relevant audience so posting your content there is ideal. Don't worry about posting content that already exists on your website, you shouldn't get dinged for it.

I highly recommend putting a 301 redirect in place for any links like the one you mentioned above.

Google wants the ensure that users have a great experience when in your website, and if there's even a slight chance that their visit could be interrupted by a broken link, you could be dinger. To stay safe, I recommend redirects.

Hey there,

I agree with Patrick and definitely recommend that you check out the resources he provided.

You can optimize and create your landing page content however you see fit. If you want to optimize the content for more than one keyword, go ahead! The most important thing to remember is not to overstuff your content with keywords—but utilizing multiple keywords can definitely help this.

Before focusing on very specific keywords that you think are the most important for the industry, make sure that these are the keywords that people are actually searching. You should be writing content that attracts and helps users. You need to write for what they want to hear, not necessarily what you want to share.

Long tail keywords are becoming increasingly important because the way people perform searches is changing—especially with the undeniable increase of people performing searches on their mobile devices. People come to search engines for a number of reasons, and one of those reasons is to get answers. So unsurprisingly, search queries often take the form of a question. So don't forget about long tail keywords when creating content!

Hi Bob,

Like Miriam said, the population of the town is likely too small to generate enough data for Google to use for the normal local pack results that you are accustomed to.

Unfortunately, it seems unlikely that you'd be able to get the local pack set up for this area. I would try focusing your online efforts in the surrounding areas that might be slightly larger. Even though you're not located in the area, you might be relatively close enough to bump some other companies out of the local pack.

Good luck!

Glad you were able to get this resolved!

If you do decide to add schematic markup to your website for reviews, ensure you are following the guidelines. These were recently updated and you want ep avoid being penalized for featuring third party reviews incorrectly on your website.

Instead of featuring the reviews themselves, you could features your overall google rating. But if you do this, we recommend making sure you include a link to your Google profile to verify that the rating is correct.

Let me know if you have any questions about implementing the schem correctly!

Hi Cory!

This is a problem with Moz Local that we found. Sometimes the Moz listings don't recognize the correct GMB page, and if you purchase the listing without the correct GMB page, it's nearly impossible to get it to sync afterwards.

Your best bet would be to not purchase the paid Moz local listing just yet and keep checking in on it to see if it eventually picks up and recognizes the GMB page. If you purchase it without the listing, your local SEO score will be off. We've tried linking the GMB page for clients in the social profiles section, but this doesn't seem to work.

Unfortunately, until there is a way to manually add in the profile and get it to connect, your best bet is to wait or to purchase the listing knowing that your score will be slightly skewed.

Hi there!

Here are some suggestions to get your company ranking on page one AND outranking the competition:

• Local SEO - I know you know how information this is, but don't push this to the back burner. Get your local citations as tight and consistent as they can possibly be.
• Content - This is an obvious one, but continue creating new and unique content for your website! Make sure you are generating content that is helpful for users and proves that you are THE authority in the area. The more direct your responses, the more likely you are to rank—and maybe even land a Google direct answers spot!
• Videos - Google likes to display a wide variety of media in its search results—including videos. A video is 60 percent more likely to get ranked in a search result than a landing page on the same topic.
• Images - Optimizing the images on your site can help you get on the first page of Google when it displays image results.
• Microsites - A microsite (sometimes called a minisite) is a website used to supplement a company or organization’s primary domain. More often than not, the microsite will have a URL distinct of the primary domain and has its own unique design and navigation. Microsites can help you target different buyer personas, appear more relevant and authoritative, as well as get multiple listings in organic search results.
• News - Putting press releases out for your business can potentially score you a spot in the News section of Google, particularly for branded terms.

We wrote a blog about getting your business on the first page of Google, so be sure to read that for more in depth information than I shared above!

Let me know if you have any other questions—hope this helped!

Hi there!

i agree with Patrick. I was going to recommend using Screaming Frog or Google Search Console! Let me know if you try these, don't like them, and need another recommendation.

Hi there,

The bad news is that there's no "right" answer to this question. Search engines only reveal so much about what goes into their ranking algorithms, so it's hard to say what strategy is the best one.

One thing that's for sure, though, is that you want to avoid Google viewing your keyword optimization as keyword stuffing. I would strongly advise against the second option you mentioned (optimizing for several different keywords), because that would mean you'd mention three or four different keywords multiple times, which Google might view as keyword stuffing and/or providing a poor user experience. Both of these things could result in lower rankings.

The safe, and generally effective, bet is to choose one primary keyword that's as specific and relevant to your page as possible while still averaging a decent monthly search volume, and back it up with a secondary keyword that's also extremely relevant but isn't your primary keyword because it doesn't have as high a search volume. That way, you'll draw relevant search traffic to your page without it feeling spammy.

Hope that helps. Happy optimizing!

If someone leaves a review of your business on your Google My Business listing, and you respond to that review, will they receive an email notification of your response to their review?

We are working with a client who has unanswered reviews from several years ago, and though it's best practice to respond to all reviews, we didn't want to respond to reviews from 2013 if the person (who has likely forgot about their experience with the business in question) is going to get an email notifying them of our late response to their review.

Thank you!

Great question! This guide is particularly helpful if you're looking to easily create a multilingual website on WordPress: http://www.wpbeginner.com/beginners-guide/how-to-easily-create-a-multilingual-wordpress-site/

If you're not working with WordPress, the tips in this article may be more helpful: https://www.nomensa.com/blog/2010/7-tips-for-multi-lingual-website-accessibility

From the most basic standpoint, what you'll need to do is assign a primary language and then whichever multiple/alternative languages you wish to display on the site within the code. The link above will show you how to do so on your website.

I hope this helps!

Great question! I found this guide very helpful: https://forums.adobe.com/thread/1008278

Key points from this guide:

PDF Optimizer (Learn how to reduce size, remove fonts embedding, remove unwanted data etc)

Acrobat 9

http://help.adobe.com/en_US/Acrobat/9.0/Professional/WS58a04a822e3e50102bd615109794195ff-7 c84.w.html

Acrobat X

http://help.adobe.com/en_US/acrobat/pro/using/WS58a04a822e3e50102bd615109794195ff-7c88.w.h tml

Conversion Process:

To create smaller size PDF, I would suggest to plan it from the beginning. As Dave mentioned- smallest size PDF, you can select this joboption from the conversion dialog box (If you have the origional document word etc.which you are creating a PDF from). This will automatically do maximum part of the job for you. So, try to keep the size lower from the beginning of PDF creation won't give you much trouble later.

Images:

You can also create small thumnails of the images and insert them in the origional document before conversion. do not resize them in the document as it still contains the origional size. Try to compress them or resize them outside the document and then finally insert them.

For example: if the image is 640x480 and you want only 50x50 in the PDF document. Try to resize it using some applications like Adobe Photoshop or MS Office picture manager (comes in MS Office suite) or using many apps freely available online. then finally insert them in the document. If you resize them in the document itself, they will still be containing the origional size.

Along with this, try downsampling the images to 72ppi (using Acrobat PDF optimizer) and use poster images instead of the videos. These images can have links pointed to the videos over website.

PDF Size:

Try to keep the PDF size between 1-2 MBs.

I hope that this helps! Good luck to you