Republishing blog content on LinkedIn and Medium

[Zoope]

Hi Mozzers,

I'm thinking republishing content from my own website's blog on platforms like LinkedIn and Medium. These sites are able to reach a far bigger (relevant) audience than I can through my own website, so there's strategic reasoning for doing this.

However, with SEO being a key activity on my own website, I don't want to be at risk of any penalties for duplicate content. However, I've just read this on Search Engine Journal:

"there is confirmation from Google... Gary Illyes has stated that republishing articles won’t cause a penalty, and that it’s simply a filter they use when evaluating sites. Most sites are only penalized for duplicate content if the site is 100% copied content."

So, what do people think - is republishing blog content, on LinkedIn and Medium safe? And is it a sound tactic to increase reach?

[Andy.Drinkwater]

Hi Robin,

There is no real problem in what you want to do. Medium is a great way to get your content in-front of more people, as is Pulse.

This is what Google has to say on the matter...

• Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you'd prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.

I would say go for it - have seen this done many, many times and without any issue.

-Andy

[PatrickDelehanty]

Hi there

Great answer above from Andy. My clients and I both use LinkedIn and Medium and have yet to see an issue. I have found it to be a great method of distributing content and gaining a wider audience while building my personal brand. Two things I'd like to throw in to easy worries...

First, I always include a link at the bottom of the content that says:

**This post was originally written and posted on MarcelDigital.com **- with a link to the post on Marcel Digital's website.

Second, another technique that I like is how Neil Patel posts on LinkedIn. He posts a good chunk of the article, BUT if you want to read the whole thing, you have to click a link about half way through the article that says "[click to continue reading...]". That way you're doing two things - giving credit to your website for the post and also driving traffic to your website.

Let me know if this makes sense or if you have any questions - good luck!
Patrick

[BlueCorona]

Both Andy and Patrick have provided great responses, and took the recommendations right out of my mouth!

I agree, LinkedIn is a better platform for you to reach your relevant audience so posting your content there is ideal. Don't worry about posting content that already exists on your website, you shouldn't get dinged for it.