With E-commerce sites it really matters on the product you are selling. As you explained and what i understood there is 6 different products you are selling or 1 product 6 different styles or prints.
So to begin a basic few questions.
1. Do you manufacture this product.
2. Do other people sell this product and at what costs ( your resellers or if your a reseller )
I have always found it helpful, that FREE SHIPPING is king. Most customer dont care about anything else sometimes and i have tones of stats and A/B testing to prove my case here .
What i have found helpful specially if someone is reselling the product is to stay at or under the MSRP & offer free shipping and then cover my ass different ways.
- Offer faster shipping server for above and beyond my cost. 2nd day air $15 Overnight $19
* Offer gift wrapping and gift card services for a small charge $1 to $4 bucks
- Offer upselling by including another product for X amount more
I mean you can get creative.
and if you do free shipping make sure you ADVERTISE that with a HUGE BANNER. Remember most people take 8 seconds when they visit your page whether to stay or leave. Make sure your call to action and message are loud and clear with no other distractions around it.
I would highly recommend going through the checkout process of some of your competitors and see what they are doing. You can always copy them or reverse engineer the process. There is nothing wrong with that .
As for the pricing YES on the homepage since its 1 item if you have more than 10 items ( then no room ).
Hope this helps.
Best wishes,
Hampig M
BizDetox