Welcome to the Q&A Forum

Hey

I know the importance of both onsite & offsite, primarily with regard to outreach/content/social.

One thing I am trying to determine at the moment, is how much do I invest in offsite.

My current focus is to improve our onpage content on product pages, which is taking some time as we have a small team. But I also know our backlinks need to improve.

I'm just struggling on where to spend my time. Finish the onsite stuff by section first, or try to do a bit of both onsite/offsite at the same time?

Hi Justin,

Thank you for the feedback. What I find difficult, is that we're a generalist ecommerce supplier and our keywords are competing with the likes of Amazon / Ebay.

I've also started adding unique content to our category pages, but right now the template isn't the best. I want to add content in a better way for the user, I want to make it work for the customer and not be pointless text just for SEO.

With gaining brand mentions, are there any quick wins here? I mean, outreach is a huge task alone and one I can't focus on full time.

Thanks!

Hey

Auto internal linking sounds great, did you set up rules for how it worked? To ensure it made sense and linked to relevant pages?

Thanks!

Hi,

I have checked through our schema, there were a couple of tweaks but after user the testing tool it's correct - unfortunately it's still not showing.

I did read on here that Google won't show it for everyone?

I've only just seen this

Thank you! I'll try and get to grips with User Flow, I need to dedicate some time to analysing the data

Becky

Thanks!

I have optimised key pages & raised that we get page speed looking into - I have to raise it to another team and it's not been prioritised due to other things.

I know we also need good backlinks - but the process of creating great content people link to takes time, I am starting to work on it, but it's not a quick fix.

Thanks for the Moz audit - I'll take a look!

Haha sure, perhaps 'll re-phrase and ask - what you would start with?

I've started with optimising current product/category pages so we're focusing on the correct keywords. I know we need more content & internal linking, but I guess I'm caught up with what task to start?

Hi

I wanted to find out if anyone had any quick wins for an ecommerce site & SEO. I am the only SEO and we have a small online team and an ecommerce site with thousands of product pages.

It's impossible to optimise everything, and we have taken the top 100 products and optimised them - starting from scratch with keyword research.

I'm now struggling to prioritize what we need next - I know we need better internal linking, content, social and lots more, but this isn't something I can get through alone.

I need a starting point and perhaps something with a quick win initially?

Thanks

Hi

I've been thinking about this, our competitors are huge compared to us. For example, Argos has 4,270,000 indexed pages and 234 referring domains.

We have 10,280 indexed pages and 33 referring domains.

Should I be looking at the external domains? Or looking more so at internal linking structure? I understand what you're saying, I'm just not sure where to start.

Thanks!

Hi

Great thank you for the detailed response. Is using majestic the best thing to go in depth with this? Or can I use MozPro?

Thank you

Hi

I am in a similar situation, regarding improving the content on product pages. I'm going down the route of adding product reviews to our pages and after my research think it's a great idea.

Read https://econsultancy.com/blog/9366-ecommerce-consumer-reviews-why-you-need-them-and-how-to-use-them/

https://moz.com/blog/ecommerce-seo-making-product-pages-into-great-content-whiteboard-friday

I know it's difficult - we have thousands of product pages and only a couple of us working to improve and write content.

I'd like to jump in and agree.

I work for a retailer of suppliers/manufacturers similar to those you mention and we know their product descriptions are repeated across the web.

We don't have a big team but we make sure internally for the success of our site, that we rewrite them, take our own images if necessary and take the extra steps for our own site. It takes time, and we have had to in some cases upload the content we have from them and go back and work on it in priority order.

We don't ask manufacturers to provide unique content, we work with what they have and tailor it for our site - it's our website at the end of the day and our job to rank it.

Hi

We will be adding a lot of products to our site, in a mass referencing exercise, not all in one go, but 10,000 split into a few loads.

This product content won't be duplicate, but the quality of the information may be sparse and not very high.

My question is, whether adding a bulk of these pages will reduce the pverall domain authority on our site?

Thank you

Hi Dan

Yeh I have looked at that one thank you. It's something I'll need to get buy in from, but worth looking at doing

Hi Everett

Yep, that all definitely makes sense. Sometimes with the more mundane products it's hard to make them stand out.

We do include most of this information but I'l review whether there;s anything we could add.

Thanks again

Hi

Yes they're in the footer, does Google still class the fact that it's a drop down as a concern with links if they're in the footer?

I thought as they weren't anchor text links that it wouldn;t be as much of an issue?

Hi

We have a number of sister sites across Europe - the sites are under a different domain name, but have a very similar layout & product offering.

When looking at duplicate content, they are flagged as being a moderate risk with similar content - we don't duplicate product content, however it's similar.

We also link to them in the footer in a drop down - not anchor text links - however this is still seen by Google.

I don't think I'll be able to remove links to our sister companies, but should I implement the Href lang if the sites are slightly different? Or find another way to link to them?

Here's an example http://www.key.co.uk/en/key & https://www.manutan.fr/fr/maf

Hi Nico

Thank you for the update and I feel better in knowing this

Great thanks for the feedback

Hi

We have product mark up on our site, data-vocab rather than schema.

I can't see it showing in Google SERPs, but when testing it appears to be correct. Are Google still selective with what schema they show for a site?

Thanks