Product Schema & Google Guidelines

[BeckyKey]

Hi

We have product mark up on our site, data-vocab rather than schema.

I can't see it showing in Google SERPs, but when testing it appears to be correct. Are Google still selective with what schema they show for a site?

Thanks

[DmitriiK]

Hi there.

Schema is pain in terms of showing up. You can have it all right and wait for a year and still not seeing rich snippets.

There was quite similar discussion here: https://moz.com/community/q/reviews-not-appearing-in-serps-even-with-schema-markup

Hope this helps

[netzkern_AG]

You can even have it appear, be totally valid, then suddenly disappear at some point with no visible reason. By now I think of schema.org as offering google extra data for inclusion - after that it is hope and pray...

This happens quite often to my own review site which aggregates reader reviews - right now, no single aggregate review is displayed. Breadcrumbs did prove rather weird, too: sometimes schema.org works fine; at other times it does not work at all and you have to include different markup - then it works almost instantly. (Google admitted problems there at some point; does not make it less weird, though...)

Also, the "common standard" of schema.org time and again seems less common and less standard than it is oftentimes presented. (e.g.: 'till shortly google's testing tool declared isPartOf and hasPart as invalid for CreativeWork/Book ... which is, frankly, stupid. The new tool accepts it.)

Nico

[BeckyKey]

Great thanks for the feedback

[BeckyKey]

Hi Nico

Thank you for the update and I feel better in knowing this