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It's hard to say without doing some digging Becky, but for yourself, I would do the following:

• Create a content strategy. This should be articles of probably 1k words, well researched and informative. Perhaps half a dozen of them.
• See who is talking about / asking questions related to the niche and then fit these into your articles.
• Look on Social Media who is talking about these areas and reach out to them. Discuss this with them and ask them to take a look at what you have produced.
• Use something like Ahrefs content explorer to find other similar articles and where do they get links from - can you also get a link?
• Don't worry about asking for links, but be very careful how you do it - ask if you can be added as a resource and never mention the word 'link'

There is a lot more to this, but it should give you a few pointers to get started - however, it's not going to be a quick fix so expect to put a bit of leg work into doing this.

-Andy

Some great pointers from Patrick there, and this is something that is more common that you might realise - a question that is asked daily.

As a generalist, it does make it a little more awkward because the ideal scenario would be to be creating amazing content based on your niche, but if you have multiple, that makes it a little different.

Do you have particular industries you are focussing on?

-Andy

Best of luck James and please feel free to reach out to me if you need any further help - I tend to live on Twitter as well.

-Andy

Absolutely agree with James - the businesses are just too different to be on the same domain. If I were Google looking at a site that offers wedding photography and then logistics, I would wonder which one it is meant to be.

Some businesses can carry this off if they are sufficiently similar, but not in a case such as this.

-Andy

Copyscape is my go to tool in this case.

There are others, but I find this to be about as good as it gets.

-Andy

I would certainly be looking to use Ajax - iFrame wouldn't be a good move in this case.

However, I personally wouldn't think it were necessary to do this as I would add an overall review score on the page and then link "read reviews" to a modal window or such that just carries the review once, but linked to from many different pages.

It does away with the issues you might face with Ajax and means your pages are much tidier without lots of extra content that does nothing for the page.

-Andy

I know it wasn't intended in the way I read it, but "if you can source high quality links back to your site this will help with rankings"... this doesn't mean go off and buy them - you would be surprised how many do. If you have a friendly PBN, then perhaps it's a different conversation

Think about this:

What are most people who could link to you, likely to link to - a sales page about vapes or an article about it?

It is obviously the second one and the way that I would advise this, is by taking these articles, marketing them and then getting links to those instead. You then use these articles to internal link through to your key (hub) pages. This is a very effective way to link build without trying to get links to sales pages - which almost never happens.

-Andy

Want to check you are doing everything right? Check this tool out

-Andy

Hi James,

A brand search is likely to throw up international pages as it is very different from a search term - this is much more specific and handled differently because you are using sub-domains rather than a folder structure. This is (almost) another separate entity in Google's eyes.

It is possible that over time Google will address this, but I am not sure there is anything more than you have already done that will make more differences.

Have you done a new fetch as Google? Are you sure HREFLANG is all working correctly? You can use this to test it.

-Andy

Hi Tariq,

There are so many possibilities for this. However, can you give me a little info please?

• How old is the site? If it is quite new, then it is common for rankings to fluctuate a lot while Google is figuring out where you should be.
• How have you managed your SEO so far? Have you read any guides? This is always a great place to start.
• Take a look at your content. Where did this come from? Is it written for the site?
• Check your pages and page speeds. I was on a page and it was still trying to load items 15-20 seconds later. However, Google is fairly happy here it seems as Page Speed Insights shows a decent-ish score
• Have you done any keyword research for the site?
• Is there any linkbuilding been undertaken at all?

I could probably go on and on, but see how you get on with those and check your Private Messages for a little more info.

-Andy

It's very hard to say for certain Bob, without looking at it. It could be that Google is still taking exception at pages in the site, despite doorway pages have been removed.

Presumably you have asked Googlebot to crawl the site again?

-Andy

That's great news Dusan - glad you figured it out

-Andy

Hi Rob,

Always worthwhile - from an SEO perspective, it might only be a small benefit, but lots of small benefits do add up.

It also helps if someone clicks on a link and is taken to the page that is indicated rather than being redirected somewhere else.

-Andy

It sounds to me like a config issue in the .htaccess file. There is no real reason for it not to work otherwise.

See if you find your solution in here:

https://www.sslshopper.com/apache-redirect-http-to-https.html or here: http://stackoverflow.com/questions/13977851/htaccess-redirect-to-https-www

-Andy

Have you tried SEMrush and Sistrix? Both offer very usable data.

I'm sure there are others but these are the two that I use right now.

-Andy

Keyword strategies are quite in-depth when you get started so it's good to know from the outset, what you are trying to promote from that page.

From your examples, both phrases give a very different set of results, so I would be looking to create 2 different pages for these. However, you will need to do some research on how to make these pages more targeted for Google.

For example, for Made to measure furniture, I would be looking to add keywords and phrases that you know Google associates with them, such as:

• We make it to order
• Furniture we make to order
• Custom made furniture
• Bespoke furniture
• Contemporary furniture maker
• Bespoke solid wood furniture
• Bespoke fitted furniture

Depending on the pages you are looking to promote, you could add some of these as headings or talk more about them as part of the page content.

But as always with keywords, make sure it all makes sense and don't just drop keywords and phrases into a page without giving them a reason to be there.

Such a big subject, but I hope this helps a little.

-Andy

Hi Bob,

Is there a reason that you want to also target G+? I hear many differing reports on successes people have on here, but if you know there is a good community that you want to break into on there, then go for it.

In terms of best articles, where do you start - Facebook marketing is a huge subject with so many guides on how to get the best from it, but most agree that Videos get the best successes.

Are you looking to promote a particular brand or is this just something you need to gather more information on?

-Andy

Hi Brandon,

Anything that improves the user experience is a good thing, but be careful you don't end up just creating doorway pages, as this in itself can bring you a penalty.

Try to envisage how this will look from when a user lands but do keep in mind that this should not be done just to try and gain more favour with Google. However, if it does start to look like a doorway page, then as long as there is real value add, you should be fine.

-Andy

See how it goes in the next few days Clojo and if it doesn't settle down, perhaps start taking a look at the site in a little more detail. Perhaps the recent update pushed a button on your site for Google and they are reindexing?

Hard to tell at this stage sadly.

-Andy

Just keep in mind that people would much prefer to scroll to find something than not see it at all.

Perhaps exchange the tabs for in-page anchors that will scroll someone down to a particular part of the page from the top? I have seen Google index these anchors as well, so word them carefully, and you could gain extra from doing so.

-Andy