Best Resources for taking Facebook and Google Plus to the next level

[BobGW]

Hello,

I'm doing some research on Facebook and Google Plus. I have more experience with Facebook.

I'm going to do my own research, but what do you guys think is the best articles or videos for taking Facebook and Google Plus to the next level?

My goals are to engage and promote for Ecommerce and Informational sites. Low budget.

Thanks,

Bob

[Andy.Drinkwater]

Hi Bob,

Is there a reason that you want to also target G+? I hear many differing reports on successes people have on here, but if you know there is a good community that you want to break into on there, then go for it.

In terms of best articles, where do you start - Facebook marketing is a huge subject with so many guides on how to get the best from it, but most agree that Videos get the best successes.

Are you looking to promote a particular brand or is this just something you need to gather more information on?

-Andy

[BobGW]

For now, let's just say you have Ecommerce sites that you are promoting via Facebook. I'm not looking for anything high budget, very very low budget. This is just to compliment an Ecommerce site.

I just want to know if I'm missing things. So far we've just been very helpful to our audience, and promote our content at times. We seem to gradually build (less than 1000) likes doing this and having the Facebook like button on our home page. I've done some Facebook campaigns but we are so busy that we don't have time to make videos just for Facebook. We can promote the welcome videos and that's about it.

Just wondering about little things I don't know, without dumping a bunch of resources into Facebook. Our one new site is very low on backlinks, which is why I wanted to promote at least something on Google Plus in means of getting a link back from Google, and I would put enough time in it to draw in some followers.

[BobGW]

Andy, any ideas?

[BobGW]

I was actually looking for articles, how-to-videos, resources, and suggestions.