Key word Ranking are going down

[tariqsalam]

Hi, my website's Keywords Ranking are going down, I am very new to SEO, I don't know what's the reason please help me out....my website is www.tourspackagedubai.com.

Thanks

[Andy.Drinkwater]

Hi Tariq,

There are so many possibilities for this. However, can you give me a little info please?

• How old is the site? If it is quite new, then it is common for rankings to fluctuate a lot while Google is figuring out where you should be.
• How have you managed your SEO so far? Have you read any guides? This is always a great place to start.
• Take a look at your content. Where did this come from? Is it written for the site?
• Check your pages and page speeds. I was on a page and it was still trying to load items 15-20 seconds later. However, Google is fairly happy here it seems as Page Speed Insights shows a decent-ish score
• Have you done any keyword research for the site?
• Is there any linkbuilding been undertaken at all?

I could probably go on and on, but see how you get on with those and check your Private Messages for a little more info.

-Andy

[BlueCorona]

Hi Tariq!

Unfortunately there can be a variety of reasons why you might notice your rankings decreasing. Because of this, it's hard to specifically pinpoint where you might be experiencing a problem.

Here are the things I would look at that should hopefully improve your rankings:

• What is your domain age?
• What is your domain authority? The higher this score, the better! You can work on improving this score by generating high quality backlinks to your website.
• Are you integrating the keywords into your content well? I can't stress enough how important is it to not overstuff your content!
• Are you creating optimized title tags for all of your webpages?
• Are your website's meta descriptions optimized?
• What is your website speed (on both desktop AND mobile)? You can check this here: https://developers.google.com/speed/pagespeed/insights/
• Is your website mobile friendly? This is a ranking factor. You can check this here: https://www.google.com/webmasters/tools/mobile-friendly/
• Is your website secure? While HTTPs is not a ranking factor yet, I wouldn't be surprised if it becomes a ranking factor later down the road.

These are only a few places to start with optimizing your website - but I hope this helps you improve your rankings!