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Can i ask what you did to the site to break it up? It might be playing with how Moz is crawling the site.

Another cool tool for content issues is copyscape.com it might be able to give you more data.

Hey Alicia,

Sadly open site explorer is only showing you a sample of what a site is getting. There is actually no real way to see every link a website is getting as it's very easy to block these tools. See a lot of people buy links and they don't want people to see this as people report them to google so people block all tools they know of.

You can also look at these tools to get ideas of what other sites have in the way of backlinks.

ahrefs.com 

majestic.com

Sadly there really isn't one. I know it doesn't help but the 301 shouldn't have been done in the first place. Changing URL's and doing 301's always impact on rankings in a big way.

You will be best to 301 the new domain back to the old one and try to stay away from doing it. Also keep in mind every time you do a 301 you will only get 70-80% of the benefit of the links going to that domain.

I don't think you need to worry about it. I think what this blog was talking about is more people who do spam content way down the page under the footer kind of thing.

I think if you build a good website which has content below the fold I wouldn't be worried at all. I have clients who rank for some very hard keywords and for conversion we have less above the fold so it's pushing them to do one of our call to actions.

Always remember google wants you to build a website which users like not a website that google likes.

always work off this. If you're putting content there because it's to help google than yes it's going to hurt you but if it's part of the website the design it's fine.

The sites i have seen be hit are ones where people have put content below the footer itself or it looks like spam.

I would be very careful when Changing 301s I have seen people have major issues when turning a 301 off. More so because a lot of people use 301  to drop spam backlinks and get a jump in rankings.

Can I ask why did you do the 301 in the first place? And are you going to 301 the new domain back to the old one.

I would look at ahrefs and check Anchors and also if its not moving it might be just a link volume issue for that keyword.

Have you checked to see if there is any errors with HTTP?

This website is really good for checking HTTP errors.

http://www.webconfs.com/http-header-check.php

Hi Eric,

This is a hard one, if H1 and the URL are the same and there is other issues with keyword stuffing then maybe look at changing it. I would never change URL's unless I 100% know that's the issue as it could give you more harm than good. If it's not hurting your client now I wouldn't change it. No point fixing something that's not broken in the way of rankings. From a click through point of view it doesn't help having a really long URL.

These two posts are really good about URL's. I hope this helps.

https://moz.com/blog/15-seo-best-practices-for-structuring-urls

https://moz.com/blog/should-i-change-my-urls-for-seo

Are they ranking within the top 100 for the term at all?

Could be an Anchor issue around the term, its hard to say as can't see the team or the site.

Also I never really believe everything Moz tells me as they have the same limits as every tool out there, are you checking other tools to see if there is any other issues with the page/site.

Hey Warren,

Personally irrelevant Anchor text isn't bad at all it shows that your site is doing true link building as google wants other people to be building the links and choosing the Anchor for you.

Sometimes it can help you break up your Anchor text  too which is great as Big G doesn't like overused Anchor texts.

I love using ahrefs.com Anchors Cloud to really get a good understanding of Anchors. I would be more worried if an Anchor is been over used.

I don't think you need to have it but again you need to look at your target market and see if you feel they will know this. If you're selling digital marketing your market is going to be very different than say selling craft product.

Maybe ask some clients if they know the logo takes them to the home page. Again it's very much a personal choice.

Hey,

It's best to send the customer a link to your google maps listing asking them to put the review there themselfs. As you pointed out above if you had 10 reviews all from the same google ID and IP address it will get flagged by google.

The below link is for google guidelines on reviews. One of the points they have is impersonation.

• Impersonation: Don’t post reviews on behalf of others or misrepresent your identity or connection with the place you’re reviewing.

https://support.google.com/business/answer/2622994?hl=en

VWO is good. We use it for heart mapping and a/b testing.

Hi Mark,

It can help but sometimes. Like if your quoted with just your name and not your business name it won't help as much but thats only if your name isn't linked to your business.

The best thing is a link even if it's a no follow link but still great work. Just remember everything when it comes to SEO helps.

Hi Dan,

A few things, when moz gives you data it's not going to be everything that google takes in to rank a website. E.g moz does not index every link that google does and there is a lot of people who block moz from even seeing their website and in turn the links they give others.

Have a look at a few other tools like the below to see if you have other issues.

ahrefs.com

copyscape.com

I had a small look did you hire someone to do link building for you around end of May/June or did you start to do some sort of link building?

Yes this could be giving you issues. when you connected your yoast account did you remove the other code?

Even if the yoast one isn't working it would still be playing with your stats coming in.

I haven't seen or heard of any changes but I do know that if you had two different analytics codes on the site at the same time it can play with the bounce rate and normally give you a very low bounce rate.

Did you change or remove any analytics codes around this date?

Hi David,

Yes it could be impacting your SERP but without seeing what the issues are it's very hard to give full input.

If your building a new site on hubspot maybe it be a good idea to move everything onto the main domain.

It's better to control everything which is linked to your domain.

Hi David,

Can I ask why you have third party subdomain?

I always believe having everything clean is the best way to go. So try moving everything under a one domain that you control. This way you can get the best out outcomes when it comes to SERP. I know for us we always stay away from Subdomains and use Sub-folders for blogs and so on.

Here is a good link from Moz which talks about best practice.

https://moz.com/learn/seo/domain

Hope this helps.

We took on a client last year with the same thing but they were a franchise business. They had 45 locations which we made into one very large website. I think 3,000 plus pages now days. The key we worked out was to not have any duplicate pages at all from a content point of view.

Each location we run as its own SEO campaign as to get the best outcome from a local SEO point of view.

We are about to move away from having each location on its on wordpress as it's way too much work to keep updated and when we make changes it's hard.