Welcome to the Q&A Forum

Moz guide is pretty good, its here also neil patel has one which is great here is the link https://neilpatel.com/what-is-seo/

Just side note they are updating the Moz one atm. So if you go to the blog area on Moz you can also read all of the updates too.

For me, I work it like this. if it is not hurting my rankings or user experience I would not change it. the risk is pretty high if it's not done right and I don't think you will gain enough out of it to take the risk.

Are you wanting to change it because you feel it will help with rankings?

if you didn't build the links or earned them through good content and you don't feel they are good. Always better to just disavow them. Even more so if they are .ru sites as I am sure your site is not in Russia

I personally love https://sucuri.net to fix issues like this.

So you need to take two steps, the first one is you need to work out if someone is hacking into your site by using sucuri you can check. They will also do a clean up if they find something. To find the page they hacked into you can also look at where these links are pointing to.

The second part is you need to do a disavow of the links going to the hacked page. As this will also be hacked sites most likely or cheap links. Here is the link to do a disavow, you do this through search console.

Good luck and if you need anything else let me know.

Doing 301 is always going to be a risk But if you do them right they can work fine.

I can't give you the site sadly but we had to do this for a very large client about 18 months ago. They sold shoes and they had two brands they wanted to put into one site.

What we did was a full reband and put everything under the one style and layout. This helped a lot because users were able to flow between the different products without getting lost.

From an SEO point of view we 301 each page to match the new page. there is easy sidewide ways to do 301 but as we were moving to a new flow. So we put the time and money into customising each 301. We also made sure to take the same seo onsite over too.

hope this helps and best of luck too.

If I was you I wouldn't take the risk, i have had a few clients have this as an issue in the past. As I don't know your link profile I can't say for sure but a good link profile should be made up of all different types of links.

The risk here is these links are not earned in googles eyes or in some cases other websites don't know they are giving the link back to you.

I always work off the idea that if I feel like there is a risk it's not Worth it. You might get away with it from a algorithm point of view but you just need a manual review to happen and it's going to be a lot harder.

Wish you the best of luck with it.

I would most likely use event tracking as it means you don't need to move the user to another page. You can program it into the website to send the data as it happens.

Here is a good page about setting up event tracking Click here

Just wanted to add that than you could setup goal tracking from the event itself once setup. This will allow you to track conversions better or non conversions.

Hi Jeff,

You are right Everyone plays this differently. The way we do it is group keywords for one page. No point trying to overdo it as google might see those pages as a doorway page Click here to see more. This normally hits larger sites but i have seen smaller sites get done by this too.

Its better to play itself and put a good 1000 words onto one page with a group of keywords than have 5 pages with less useful content.

Thanks, Aaron

Hi Jon,

the best way I look at it is if its not hurting you in the way of money or time than I wouldn't worry about it. I have had clients change domains or business names and it can cost a lot of time and money. Where the traffic isn't costing you anything.

If lots of people were contacting you and wasting time than yes maybe look at it but to change everything seems like a lot of work.

Just my input.

Thanks, Aaron

sorry just wanted to add that I would be doing a disavow of links if you haven't already. You have a lot of spammy looking links.

Have a look at where your links are coming from click here this can also not be helping you too.

Just looked at your website you are running both http and https. You will need to setup 301.

See the way it works is http and https are different websites and if you don't set them up right google will see them as different websites. As I'm sure you can understand google just don't understand what is going on and you can have lots of issues going forward.

You also need to make sure you have http going to the right https pages or all links going to the http will not follow on.

Here are the code to put into the site to ensure http 301 to the right https Click here

Also i was just looking at your site and I would remove your business name from titles can be seen a spammy as it has rings in the name. The overuse of keywords in titles can hurt rankings too.

If you want any help just send me a message on here.

There could be lots of different reasons. Have you checked to see if the page is getting index also how is the content on the page? Do the other pages have better content?

Just had a look at the page and I would review your title as a starting point.

So exact match for you is "copay program providers"

You then want to track each word on its own? or are you trying to work out the long trail options?

As I'm just trying to work out what bored search teams for you is.

Hi,

I'm just trying to work this out a little more. Can you give a sample of keywords you want as exact match and broad?

This post on moz is really good but it will take time and work within Google Analytics but again if you can give me an example of what you're trying to track it will help alot.

Hi,

This won't give you any issues as long as there is not two different visions of the same page e.g https and http. Some sites have different parts of their site in https and other parts in http. You just need to see if there is two different visions showing up. If there is than you need to look at cleaning this up. I won't lie it is hard doing this in bigcommerce because it's a closed system not like wordpress or another open source system.

In saying that I personally like having it one way or the other but to go back to your question. It is fine as long as there is only one vision.

I would 100% 301 one of the sites and clean this up right away. Your client could get done for a lot of different things from google seeing it as a network of sites to panda issues for sure.

I would look into the history and backend of both sites to insure there is no issues but in saying that sometimes doing the keyword focused domain name can make it harder for your when building links as anchor become harder.

First how long has it been since you moved the site off mobile?

Is the /mobile pages ranking or is it only when you search for them?

I personally would set up 301s for each page to the new page. Not 301 all of it back to the home page.

Sorry my bad. I really shouldn't reply to questions at 2am. The below page is really good to show you how PA and DA is worked out.

https://moz.com/learn/seo/page-authority

Hi Donald,

I normally stay away from yellowpages as google can see this as spam and even more so when you have 2500 coming from one site. I normally disavow them altogether. If they acted like a other local listing sites and didn't give so many links it's fine but yellowpages is known to do this for sure.

Local Citations can be a great part of your link building but you need to be careful and insure its done right. Here is a page Moz has put together https://moz.com/learn/local/listings about local listing/citations and why you should do them and how to get started.

Hope this helps.