MOZ says I'm better, but google lists me lower

[dlouche]

I have a competitor that is ranking higher for a keyword in Google. But when I look at the MOZ On-Page Grader I get an 'A' for the keyword and they get an 'F'. Then when I look at OSE and Compare Link Metrics, I rank significantly higher on every single metric except google +1's. Any idea as to why or where I should be looking as to why I'm ranking lower in actual search results?

Keyword: Tiny House Trailers
My page: http://www.tinyhomebuilders.com/tiny-house-trailers
Competitor Page: [Removed]

Thanks

Dan

[aarongray]

Hi Dan,

A few things, when moz gives you data it's not going to be everything that google takes in to rank a website. E.g moz does not index every link that google does and there is a lot of people who block moz from even seeing their website and in turn the links they give others.

Have a look at a few other tools like the below to see if you have other issues.

ahrefs.com

copyscape.com

I had a small look did you hire someone to do link building for you around end of May/June or did you start to do some sort of link building?

[paints-n-design]

I watched both pages now and what I can say is - I like your page more
I love that the first four results don not use that title: "tiny house trailer"

I really think you are a lot better in a lot of things - I checked a bit, I found a lot of duplicate content - Aaron Gray hint with copyscape was a good one It's also the same image, that could be a reason

http://www.copyscape.com/view.php?o=31218&u=http%3A%2F%2Fwww.tinyhomebuildingcompany.com%2Fplans---trailers.html&t=1443515521&s=http%3A%2F%2Fwww.tinyhomebuilders.com%2Ftiny-house-trailers&w=123&i=1&r=1

[dlouche]

Thanks so much for the tips!

I've reached out to some of the people copying parts of my site to try to get them to take down the duplicate content. It kinda stinks when that's out of your control and it hurts you, but I completely understand why the search engines do it.

I haven't done any intentional link building. We occasionally will put out a popular blog post or a news story will get written about us, so if you are seeing an increase in links during a specific time it was likely just that.

Thanks again for the great info!!

[davidaviniker]

Hi Dan

Have you compared your Social Media status compared to your competitors?

Kind regards

David A Viniker