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Depending on your particular usage, this can be fine - i.e. jQuery sliders hode the slides that are not shown at the current time. As EGOL has mentioned though, you never know what Google will penalize tomorrow.

Reciprocal link exchanges are bad news I'm afraid. Instead, look at writing a blog post, and approach those with blogs in your industry to get them to post them, and then accredit the work to you via a link.

No problem Oscar. I'd never suggest using any software that comes from a cold call!

I haven't had any experience with it, however seeing as their domain authority is in the twenties, the landing pages aren't exactly wow-worthy, and you're already asking on an alternative PRO Paid forum, I wouldn't move from SEOmoz if I were you!

Nothing at all, one thing though, don't nofollow the link, just use the meta noindex attribute on that individual page.

Spend some money and get an expert involved in creating this page with you, as PPC landing page optimization is an important part of running an online marketing compaign

Blogs with dofollow is the easy answer, however you should look towards guest posting and building editorially given links too! Check out SEOmoz PRO Juicy Link Finder tool

Not in Leeds UK yet. I guess it will roll out worldwide over the next week or so?

Catherine, I see what you're after now, my first answer may not have answered it correctly.

The best route and probably the easiest thing you're after is an SEO plugin - I'd reccommend the 'All in one SEO' plugin. It allows for you to customise title tags and descriptions for individual posts, and add rules for formatting title tags of post types, categories etc.

Just install it from the backend under Plugins > Add New and check out the settings pages to active it. Then, on each individual post, check the bottom of the page - you'll see an additional meta box with additional options which are all self explanatory.

Hope this helps

Aaron

Check out the following resources:

• http://coolmarketingstuff.com/how-marketers-can-use-seomoz-tools-to-improve-seo/

Also, set up a campaign and request a custom crawl (just search custom crawl) - this will bring up any issues on your website which may potentially be holding you back.

Check out your competitors on Linkscape/Open Site Explorer - the links are ordered by worth - so the ones at the top are the ones you should be chasing

• http://www.seomoz.org/labs/link-finder/index.php
• http://www.seomoz.org/link-finder
• http://www.seomoz.org/tools

Then read some of the blogs on the Daily Blog to get up to speed with how to use some of the tools to better effect, but as I said, check out the campaign area first..

Regards

Aaron

If these pages have inbound links pointing to them, then combining this may give it a little kick up the rankings. Think to yourself why you'd want to include these pages under only one page. Are they not strong enough on their own? Do they have very little content etc.

If so, then it would be an idea to combine them, and the others should be 301 directed (which will preserve 90-99% link juice) - Source: http://www.opensiteexplorer.org/About

This will also mean that you have created pages with 3x as much content on them, which will stand up to higher competition and attract more long tail searches if done well.

Regards

Aaron

You have two options (well, 1 real good option) - This is a site wide 301 redirect onto your branded site. Brands will always beat keywords in Google these days, so it's the obvious choice. If you can change any of the inbound links to the new site that would be great too, as it will send the right signal to Google that you are looking after the transfer and doing it well.

Brand names work well in Google as they are trying to minimise the anount of keyword rich domains that pop up on a regular basis.

See the following posts for more information on Brands:

• http://www.seomoz.org/webinars/what-signals-could-make-you-a-brand-in-google
• http://www.seomoz.org/blog/dear-google-big-brands-arent-enough
• http://www.seomoz.org/blog/the-next-generation-of-ranking-signals

For more help with your transfer, you should look at a .htaccess rewrite (hopefully someone will jump in with a suitable one..!!)

Hope this helps enough for now,

Regards

Aaron

The most simple method of doing this is by adding into your template file where you'd like the first 40 words followed by a More >> link.

This can also be added into the loop, for example on an archive page. If you need to display the excerpt on a home page, or anywhere out of the loop, this should be combined with the WP_Query class to call posts from the WP DB.

Reply to this post if you need more help! I develop all of my sites from the ground up in Wordpress.

Regards

Aaron

These links will be nofollowed so will carry no link juice. Twitter links have recently been throught to carry the largest of all social signals however, so although they do not carry juice, they can send a signal to ranking factors for a short period of time.

There are various studies on this, but alas I guess we'll never know for sure!

http://www.sdhinteractive.com/blog/2011/04/top-google-result-gets-36-4-of-clicks-study/

You can't really bring PPC into this stat of your as it will depend entirely on how much you are spending on adwords.

I can say for sure that if you're sitting #1 organically, and #3 on paid, with a Google Places page built in, that you will receive a good number of hits

Regards

Aaron

As Dunamis has said, these things sometimes happen for various reasons (reasons that Google no doubt will never disclose). Keep checking on it manually and keep an eye on it. If the problem doesn't sort itself out within the next couple of days, then go through your recent link acquisitions to try to find the cause!

Regards

Aaron

I think you have answered your question already. This comes down to price over SEO value. Sure, the perfect pretty URL's would add something to the product and category listings pages, but depending on the competition in your market and the ongoing budget for Link Building this may not be an issue if you're on top of it all.

If you'd rather outlay a little more cost upfront, then it might be an idea to get it 100% from day 1

Hope this helps!!

Aaron

For search engine results, you could probably assume that behavior would be almost the same. Paid ads and natural listings still appear in the same format, so the user will continue to navigate them as they would any SERP.

What might be cool is to see a heat map of clicks from a  spread of different devices?

Aaron

Check out the campaign manager, add some keywords to each and check out the SEO scorecards. The campaign manager is for me, the main reason for having SEOMoz membership. Within in you can get reports on your on page SEO efforts (and advice on how to fix it) as well as monitor your off page SEO/Linkbuilding efforts.

You can also do in depth analysis on your competitors domains, allowing you to see where their best links come from - allowing you to get the same link to propel you to the top!!

The best way of finding out what's on offer is to just have a look around for yourself, you can't go wrong!!

Aaron

There are a lot of answers on here with regards to .html files and folders. The most efficient and easily-manageable solution here is to migrate to a good Content Management System that can handle categorys and page parents (I prefer Wordpress)

Products can be categorised one or two deep (suggested max for Search Engines) and URL's will reflect the product description. I.e is the item is a widget or type foo, being in url www.example.com/foo/widget/product-name would be a great structure, as both foo and widget might be part of the search term for the product, and they will also appear on the product page naturally as you describe the product.

This also helps the Keyword cannibalisation problem, as you will be able to see through administration that there are multiple pages doing the same thing.

Essentially in answer to your question, go one or two deep if it will help your users. Don't go more than 2 as Search Engines may not crawl that far if you have a young/non-authorative domain.

Hope this helps,

Aaron

KB's are great for user generated content (just look at this one). If it was open to all just imagine how many links it would be attracting!!

Obviously your KB would be for SEO benefits, and therefore the best method for gaining from it would be to host it on the clients domain in a sub folder. Most open source CMS's can easily be modified into Knowledge bases with relative little ease - one thing I should recommend is heavy moderation on all posts to ensure that no incorrect answers or spam goes live, as this would make their business look poor.

Regards

Aaron