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    User behaviour on a tablet device

    Search Engine Trends
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    • saibose
      saibose last edited by

      My question maybe too broad, but I think this is the right forum to ask the question:

      What is the user behavior in terms of search engine results when browsing on a tablet (ipad and others).

      Is it the same as for desktops and laptops or its different? Any infographics would be helpful as well.

      1 Reply Last reply Reply Quote 0
      • IM_Learner
        IM_Learner last edited by

        I believe the user behavior is same for tablet device and desktops as far as search engine results are concerned. But they vary greatly for website usage. The aim of the user is to get the relevant result and move to the website. The objective of the search engine too is similar - to provide best results and minimize user's time spent on searching

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        • aarondicks
          aarondicks last edited by

          For search engine results, you could probably assume that behavior would be almost the same. Paid ads and natural listings still appear in the same format, so the user will continue to navigate them as they would any SERP.

          What might be cool is to see a heat map of clicks from a  spread of different devices?

          Aaron

          saibose 1 Reply Last reply Reply Quote 0
          • saibose
            saibose @aarondicks last edited by

            I am also looking for something on those lines...I am 100% sure about the SERP ranking algorithms, but I am not that sure whether users like the top of the screen more or not.

            a heatmap would be helpful indeed

            1 Reply Last reply Reply Quote 0
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