Keyword optimisation: Google's eyes before users' eyes?

[vtmoz]

Hi all,

So the default and ultimate suggestion about how to rank a page high is to get favoured by users, so by the Google. But if write content in favour of users, it may miss out the keywords or will not have much keyword density and variety of keywords to get in to Google's eyes. Then we may appear around 3rd page; then how do we get into top slots? I can see some top results without even a single mention of the keyword they are ranking for. How that would be possible?

Thanks

[PatrickDelehanty]

Hi there

The only way to "get the top spots" in Google is to make sure your site abides by SEO best practices, that great content is being written, and that you are building great backlinks. If you are conducting proper keyword research for your content, then you should be able to find a healthy balance between the language your target audience uses and what keywords get a healthy amount of search volume in search engines. Use these words / phrases naturally in your content and you'll be just fine.

Remember - Google is fantastic and making connections between topics and variations. If you are able to write your content that methodically uses these keywords, and your pages are optimized, then look into your link building strategy to begin distributing your content more effectively.

Also - don't forget to be conduct ongoing audits of your website as this will help / hinder ongoing search engine performance.

Hope this all helps! Good luck!
Patrick