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Hi there I would say that most of this list still stands. A couple of things I would point out: Anchor text - Try and steer clear of exact match anchor text. It can trip spam filters if you have too much of that going on in your backlink profile. Try to make more use of branded anchor text. You can read more here. nofollow links - Don't disregard links because they are nofollow. They can be valuable and important, especially if that link is relevant to your business and helps expands your visibility to your audience. There's a great article here about nofollow. PageRank - Google doesn't update this metric anymore. You can read more here. There are metrics elsewhere via OSE and more below that I list that you can find just as useful. All in all - the best way to define a bad link is to use your own intuition and common sense: Does this link help my website? Is this link relevant to my website? Would I trust this site (that's linking to me) if I landed on it? Is the website or content in which I am being linked from topically relevant to my website? If you check metrics - does anything about the metrics (domain authority, page authority, Majestic, SEMRush traffic/ranking data, etc) make me feel uneasy? Truthfully though, if you're asking that many questions about a link and still going, it's probably not a good link. A good link, in my opinion, is one when you see it, you just know that's a link that you want and that you can greatly benefit from with no hidden or false intentions. No need for tools - unless it's citation building like Moz Local or Whitespark. Those can be helpful! This list from Rand is still helpful though and interesting. Hope this helps! Good luck!

Not to muddy up the conversation too much, but I wouldn't try to keep the category paths in product URLs as the canonical. What happens when you have one product in multiple categories? I would make .com/products/product-name as the canonical URL in the rel canonical tag. What you choose to show in the URL bar for the purpose of user experience and breadcrumb consistency is a different story. I hope I am understanding your situation correctly.

Hi Rick Thanks for your response! According to WMT and Moz I have added the CcTLDs and Hreflang tags correctly and set up geo targeting seems to be fine. Just can't seem to find out why the .com and com.au isn't ranking or showing any sign of being in the top 50 for a long tail keyword yet?  I launched in Nov 2014 and we rank reasonably well for the NZ search, but it seems the .com doesn't appear to show anything. I'm mindful I had submitted the same sitemap for the co.nz to thecom.au and also the com and wondering if that had any effect. We are in the middle of a site re-design so I wasn't going to submit the new sitemaps until the new design had been updated to the live environment.

I noticed this with some of our competition. It doesn't seem to hurt them being that they are ranked number 1 and 2

Hi Patrick, I want to know about Brand Page on Google Plus. On brand page we don't give address like business page. So is there any process to to verify it on Google or Google track it automatically...??

Thanks for the support!

I am going to give you a little bit advice. I never submitted my blog or website link  in search engine. Cause i always think, search engine will find me, I am not. I saw it indexed after few weeks. But i got a result, which result gave me lots of stamina and speed. YAH i submitted my link, When i was working with product. If you are working with blog. Don't need to manual submission in search engine. Search engine will find you for ranking your keyword. That will make you happy. Beside If you want to submit manual, You will find a submission tool. every search engine provide this tool. But if you think that  i have no time, i want to submit at a time in lots of search engine. Search third party tools by keyword ( "Search engine submission tool"   ) You will get lots of third party tools.

Hi Sanjay There's a lot of issues with this site. I'll list out the worst ones I saw: There is a lot of unnatural link building as you can see here in the Open Site Explorer anchor text report - way too many links for "pharma machines manufacturer" and other commercial keywords There's tons of keyword stuffing on the site itself. The homepage header does not need to have all those variations of keywords for example. Your title tags are also long lists of keywords. Check out Google's guide for title tags. You're linking out to web designers and SEO companies in the footer, also with exact match commercial keywords - it definitely would count as links that are being given to sites in unnatural ways possibly. There are issues with the graphics and design which might deter users and give you bad user metrics. The graphics are low quality and show pixels. There is a broken image at the very top of every page. I would clean those up and make it look higher quality. Social accounts like Twitter are just stuffed with keywords as well: https://twitter.com/prismpharma - you'll want to clean up social accounts and remove keyword stuffing. You probably ranked where you did artificially before, because of the spammy links etc. So it may take some time of doing things to right way before you rank well again. -Dan

If I understand correctly, you're ranking well for a page and related keywords but you'll be adding new "news" content related to the title page topic. Sounds good to me. I'd make sure to note my changefreq in the sitemap to hourly or daily. While I'd expect you to continue to rank well for your static content, there are other factors to consider in a "redesigned" page. For example, how your new HTML code is structured; the order of content displayed to search engines (source code); how much of the original content you keep above the fold; relevance of your news to your current keyword(s); the number and quality of links added to this page; change in the amount of traffic to this page; and of course all the other technical and editorial SEO factors. Only thought about this for a few minutes but I'll post back if I think of anything else. I'm a little confused about the redirect you want to implement. Are you unable to just replace the original page or use the original page URL? Note that permanent redirects tend not to pass 100% of your link juice http://moz.com/learn/seo/redirection. Try to do that, but if you can't then the redirect is likely your best option.

Hi there, Unfortunately, this isn't something that anyone can tell you without at least a few hours of research - Google has a pretty complicated algorithm! I can tell you some more things to take into account, in addition to Bob's list: **Keyword relevance: **For the search queries that you want to rank for, does Sea Dwellers look the most relevant? Do you use the phrase that you want to rank for in your page title, the h1 of the page, and on the page itself? Be careful not to sound like you're writing for robots rather than humans, but using the exact same phrase as you want to rank for definitely helps with rankings. **Inbound link relevance: **Where did you get the links to your site? More links from relevant sites (for example, unsponsored posts about the best company to dive with) are going to help with local queries like "dive Key Largo." **Potential spam / paid links: **If you've paid for links or have spammy links coming to your site, Moz may have an inflated version of your PA or DA metrics, since it isn't as good at recognizing that as Google is (though they're working on it with their spam score). Good luck! If you're feeling especially frustrated about this, I'd recommend hiring an SEO to give you some definite answers. Best, Kristina

I'm sorry to reply to you so late and  I have used both WordPress and HubSpot beginning in 2006. Everett I respect your opinion this is how I feel about it. HubSpot is a excellent blog however is had some recent restrictions on the amount of traffic you can receive without having to go up to a higher plan. With that said their blog is spectacular. There CMS designed for people that would use WordPress however it cooperates a lot of search tools and marketing Information e.g. landing pages, social media, spectacular analytics, keyword research, you will know if you're doing something wrong on HubSpot it will tell you. I would not say WordPress and HubSpot are apples and oranges but I can see how someone would feel that way. HubSpot and WordPress far much more than your average blog. I would have to say that WordPress has more in common with HubSpot than it does with Ghost ( a pure blogging only system) I think hub spot offers a lot of value and who rule their ROI-you will agree.  They  coined "inbound marketing" and make fantastic additions to websites as well as great websites themselves. The best way to learn about it is to do a 30 day free trial NO credit card needed http://offers.hubspot.com/free-trial-blogging-tool http://www.hubspot.com will show you what is possible in their CMS. Sorry for the delayed response I hope this helps, Tom

you can use base camp its excellence in my opinion there are other tools like teamwork Or some people like asana much better is conductor http://www.conductor.com/why-conductor/core-features/ hubspot.com is there now as well. https://seomoz.zendesk.com/entries/20974818-SEO-Workflow-Task-Management-Colaboration http://blog.capterra.com/9-best-basecamp-alternatives/ http://blog.capterra.com/asana-vs-basecamp-clash-titans/ https://www.teamwork.com/landing/teamworkpmvsbasecamp/ https://www.teamwork.com http://www.wordstream.com/prioritizing-workflow I hope this helps, Tom

The best sources on all things schema is great here from Built Visible &  learn  schema from Moz http://moz.com/learn/seo/schema-structured-data If The above is not true you are everything  Moz & This PDF will show you everything http://builtvisible.com/wp-content/uploads/2013/03/Schema.org-Cheat-Sheets.pdf http://builtvisible.com/micro-data-schema-org-guide-generating-rich-snippets/ schema–creator.org is a fantastic tool to create your own schema but there's really no substitute for the PDF Sincerely, Thomas

Hi Ryan, if the client does not care rather not they are a local business and found for local purposes it should not matter how ever if you want to call that one location depending on their phone tree it would have to be modified. Simply find a close number and or unique number for that secular location. A suggestion that you use a separate service to get numbers I guarantee you that somebody has them. Level 3 as well as jive communications are companies I've used with great success getting phone numbers.  Hypothetically you could even go to http://www.phonebooth.com/  and see if they have numbers I know trillow uses level 3 and has a very wide selection of numbers all the best, Tom

Nope, not needed, unless you are changing the language. Now, if you wanted to do one big site and then offer certain pages that are the same except for "translation" - and it's a local dialect translation, then yes, HREFLANG would be used in that situation. So you could use HREFLANG rather than a canonical between the kinda duplicated pages if they are changed only in dialect translation. But since there is different content per country, you would still need that geo-targeted section for the content that is different. domain.com/congo/about-congo-office (I don't know the country code for Congo) - No hreflang, will be geo-targeted with the subfolder. domain.com/congo/similar-product-page - If just translated to the local Congo English dialect, use HREFLANG with all similarly "translated" pages. If not changed at all, use canonical to the original page. If changed overall to target the Congo market, no canonical or HREFLANG needed.

Hi Kayleigh, Like Patrick said, just try to recrawl these pages. I assume that will fix the problem. If that still gives the errors I would make sure to try it again with adjusted speed. Some servers automatically block crawlers (IP’s) that give a spike in there server requests. Screaming Frog can easily trigger this (happened to me aswell). You can set the speed under configuration. If you give this a try I would go with one thread at a time and 0,5 URL’s a second. That worked for me. When it was a block it could be needed to get your IP address unblocked before you try it again. Good luck!

Such a good response Richard. To piggyback this a bit, if a link provides you real value and is relevant to your site, go after it - even if it's not listed in a tool. We need to stop looking at links as a SEO only item and really look at them as a value add to our business. Don't worry about Google and other search engines when it comes to links your intuition tell you are valuable or relevant. They'll catch up and you'll be on the right side of history.

Don't forget the importance of mobile when it comes to local landing pages!

Yes, thanks. We've also alked to a few campaign managers that work for agencies doing B2B (which is what we are), and we've decided to tag those links with medium=display. These would be for the ads appearing in the right column of most social sites (not the sponsored ones in newsfeeds).