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Subdomains are considered separate sites and so normally you would consider all the link metrics separate.  That is why the most common advice is to use subdirectories for content sections vs subdomains.  That way any link equity/page rank you acquire for links into the subdirectory flow up to the main domain. You also need to be careful not to run into duplicate issues with a www vs non www versions of your site as those two subdomains are seen as separate entities by google. If you want to consolidate link equity, 301 redirect all the pages in the blog subdomain (i.e. blog.root.com) to the equivalent subdirectory (root.com/blog) then you can have a unified single set of pages/URLs to focus on.

Thanks Dirk.  I know this is a strange situation.  Good article too.

In my head, good UX results in good SEO.  I think you need more copy for the user to talk about all of your great Houston SEO experiences, but that will also give more fodder for the bots to read and traverse. Other things that come to my mind.  Google search console is looking at your entire site.   On your site as a whole, the word "houston" is mentioned a lot and the word "seo" is mentioned a lot and probably "houston SEO" happens a fair amount. But if that is the case, out of all the pages on your site, which one should Google rank for "Houston SEO"?  What signals are you giving that are clear to the point of whacking a 2x4 over the head that "this" is the most important page on your site that relates to that key term.  You may need to look at how you use keywords across the site.  You may want to look at how you link internally and on what anchor text you use internally. I know this is not the same example, but what comes to my mind is this WBF https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday Rand states that if you really want to rank a page on something, your content has to be 10x better than everyone else's. It has to be that good to stand out to Google and users to rank in the SERPs. Is your SEO houston page content 10x better compared to all the other pages on your site (and to your competitors' sites) as it relates to Houston SEO?  The suggestions I gave on how to add more content related to Houston SEO to a specific page underscore that idea and in the process, it also adds some additional keywords on the page without it looking too spammy.  Good for users good for Google. The other aspect that not a lot of people talk about is how making the page "sticky" aka making it really useful, helps with SEO.  Google tracks people clicking on a result and then coming back to the SERPS with the idea that if you stay longer on a page then it must be "better" and it helps with the rankings.  (This is also why making sure your meta description is on point for conversion as you have to get people to click that result if you ever want a change to have them get to your site and stay a while).  Adding all that additional "houston SEO" content on a page will hopefully cause the user to stay longer and improve your quality score with Google from the standpoint that Google should see people spending more time on your site before or if they click back.  This is also why using bulleted lists and short paragraphs work.  People skim.  If they see a bunch of long text, they will leave quick as they do not want to process that info.  Lists, bullet points, bolded highlights, pictures, I will hang around and glance through that for sure!   Moz blog post and video on pogo sticking.

Hi, Moz link database is not so great, do you have seen your links in Google WMT? If yes, don´t worry. Greetings, Hans

One more question. Exploring GWT, I got an automatic message from them explaining a few key points to improve the search presence. At the point one of the list, is mention to add all the versions of my website (www, non-www and https). See file attach. So I guess I should add all the version ... open?id=0B-X4U__h0foNNmxwaTZTTW5pQW8

Excellent! Thanks Richard!

That should not be an issue. Just incase I would put - Updated - in front of your title. and a blurb about what it's updated with in the beginning of your description.

Hey Scott, You're good. If you see it in the fetch and render, you're seeing it as Googlebot sees it. Google has had capabilities to crawl Ajax content for some time now. And while you don't see the content when you view source, that's not a big a problem. As long as the content is on the page at load Google should not have a problem indexing it. So after load, you should look in the Inspect Element section, that's how Google will see the content. Where there may be crawlability issues is in content that requires user action to display. Google is inconsistent with how many actions they will attempt in order to index content. -Mike

Yep, we'll be updating sitemaps accordingly to hopefully help bots figure this thing out. I guess the core of my question is how link juice/page rank is handled for these types of links. Part of the reason we are trying to build this is to move these links out of the footer and into the page body, so I want to make sure that these links are crawlable (which it sounds like they are) and that they'll still be passing the same value on to the various regional pages the map links to.

Hi Keith! You can reach the standalone On-Page Grader from the top navigation menu. Screenshot attached. 2015-08-17_14-00-35.png

Aha, that confirms my earlier thoughts about moz not updating since it moved. Thanks for clarifying!

Maybe it is a type of blog filtering/tags and they are creating more as they create new articles? If they are spammy links it's going to turn out bad for them.

Thanks Dan!

Thanks Dirk - only just noticed you'd replied! I can't get the links to generate the mistake my end - they both are working fine. I still have the same 901 error showing in MOZ though. Strange! - could be something to do with a Bigcommerce bug?? More likely it's something I've done wrong!...

Hey Dino! Thanks so much for following up. If your story isn't proof of the importance of proper categorization, nothing is I'm really glad your client popped back into the pack and wish you luck with making them even stronger with the work ahead. It looks like a lot of effort has gone into their website, so that's a really good sign!

Thanks for taking the time out to reply Umar, and I understand your point. Just the currency sign and the amount will change - nothing else at all. Didn't understand the bit about playing with the "currency converter" (unless you mean experimenting with it to drive major onsite changes - in which case the answer is NO). Cheers