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Even when the index is updated - it still no guarantee that your links are going to show up. The Moz index is huge - but still only 25% (or less) of the Google index. Check https://moz.com/help/guides/research-tools/open-site-explorer  - "Just so you know, here's how we compile our index: We grab the most recent index. We take the top 10 billion URLs with the highest MozRank (with a fixed limit on some of the larger domains). We start crawling from the top down until we've crawled 65,000,000,000 pages (which is about 25% the amount in Google's index). Therefore, if the site is not linked to by one of these seed URLs (or one of the URLs linked to by them in the next update) then it won't show up in our index. Sorry! :(" Other tools may have different approaches - this is why it's a good idea to combine different sources to get a better idea of which links you gained (ahrefs, semrush, moz,...and so on) Dirk

That's helpful. And Dmitril deserves props -- asked the question while on a call and really didn't think it through. Thanks.

Sounds like a good plan, Luke! Good luck with the work, and be sure the calendar is crawlable

Just noticed this response. I got a hold of someone at Microsoft and what happened was the site was never re-indexed as https. This drop in traffic lasted a few 6 weeks or so while the site was being re-indexed. It is now back to normal. So strange there was a year delay in htps indexing.

If anybody ends up searching for this topic please view this Whiteboard Friday with Rand. I think he actually ended up reading my question and answering it: https://www.youtube.com/watch?v=oG3mxJnA8Zk

Great insight again Dirk. So my thoughts here from what you said: Right now you saw that my content and video's are a bit dry and generic. That is very true. I have actually had no time to go in and get deep with it, until  now, which I have a plan set out to enrich the content greatly. also, it was interesting that you said that the youtube video had no sound. Does that raise cause for concern to you because it's a video and most films aren't silent anymore? If so, this brings me to a super important question in my mind. A lot of these videos have a lot of views. **This question is for any and all that have knowledge on this subject. **Would you recommend I scrap this one? Or keep it up and shoot another one, but put the better video on it's respective neighborhood page and the other one (Stale one) just keep it out in cyber space? As many of those videos actually do rank. Thanks so much for your Help Dirk and Chris. Much appreciated!!

Thanks for your help everyone!

The URL structure is mostly subjective to me - there's not a clear value between the two. I tend to think of services as a subset of each store location, as opposed to the the locations being a subset of the service sets. So - if it's easier to build the URLs the way you laid them out already, that's not an inherent problem.

It's caused by the way you have build your site. If you click on redken.com - you get the choice of language. If you select "USA" you're redirected with 302 to redken.com/USA - then with 302 to redken.com/?country=USA then with 302 to redken.com I guess for browsers you store this somewhere (cookie?) - however for a simple bot (like Moz - but I have the same with Screaming Frog) - you just go back where you started = redken.com which again will start the same loop. So - only 4 url's can be crawled. The other countries are on different url's so will not be included in the crawl. Google bot is smarter and acts more like a real browser so will crawl the site - but Mozbot can't do that. rgds Dirk Update - I actually forgot one redirect - redken.com first is redirected with 302 to redken.com/international PS The site is horribly slow as well - and the redirect chain is certainly not helping.

I see what you're getting at. This wasn't a "normal" redirect old page to new page situation. The page being redirected to existed all along, and then they decided to 301 pages to it that were not related topically or by page type. The page with redirects pointed at it dropped in ranking. I suspect the redirects through off the topical understand of what the commercial page was "about". It's a fascinating SEO test - but hopefully not something anyone would do for real. Rules of thumb: Try to get your URLs right from the very beginning Try not not change them unless you have to after the fact Definitely don't redirect from one page to another unless the content is an exact match (or really close) and don't redirect across page types (commercial to informational, vice versa etc)

Hehehe yes we do usually!

Holiday Inn actually names those businesses by location though. So that's their "real name." http://www.holidayinn.com/hotels/gb/en/hd/australia/sydney-hotels?cm_sp=OSMAM-HI-AA-EN-HED-AIX-MHR-Sydney Even on their own site, it's "holiday inn sydney" etc. It's not "Holiday Inn" with a location. It's a slight but important difference.

Thank you for your time Egol. According to Moz our website is outranking my competitor's website in all other metrics other than total external links. Hope we will outrank them on google as well And thank you Josh and Highland for sharing your thoughts, it was really helpful.

So, I don't totally agree with the statement "it's not worth it, UNLESS you have fixed every other SEO issue," although I totally see where Josh is coming from. From a purely "how well will this affect how my site ranks in Google" perspective, Josh is right, there are usually a lot of other things that you could be spending time or money on that would have bigger bang for your buck - but there are other reasons to want your site to load quickly (such as that users like it and it makes it easier to access your site using mobile devices). In my experience/testing, page load time doesn't start to affect your rankings unless your site is really, really, really slow, well over 10 seconds of page load time. So anything under around 15 seconds on average, you're not going to see a negative SEO affect. From there, it's just a matter of making things as fast as you can, for your users, in ways that make sense for you. Whenever I make recommendations to speed up a site there are always things where I'm like "this is not going to make that much of an impact so if it's going to cost a lot of money to do, you shouldn't do it." What those things are and how much time/money they'll take to fix will be different for everyone. I would say, fix the things that you can fix cheaply and easily (this is usually things like compressing images, inlining resources, and changing cache expiration). Save the stuff that's going to take more time and money and keep it in mind for the next time you want to make other substantial updates to your site.

This is a very valid question, in my opinion, and one that I have thought about a lot. I even did it on a site before on a UGC section where there were about 30k empty questions, many of which were a reputation nightmare for the site. We used the parameters of: Over a year old Has not received an organic visit in the past year We 410d all of them as they did not have any inbound links and we just wanted them out of the index. I believe they were later 301d, and that section of the site has now been killed off. Directly after the pages were removed, we saw a lift of ~20% in organic traffic to that section of the site. That maintained, and over time that section of the site started getting more visits from organic as well. I saw it as a win and went through with it because: They were low quality They already didn't receive traffic By removing them, we'd get more pages that we wanted crawled, crawled. I think Gary's answer of "create more high quality content" is too simplistic. Yes, keep moving forward in the direction you are, but if you have the time or can hire someone else to do it, and those pages are not getting traffic, then I'd say remove them. If they are getting traffic, maybe do a test of going back and making them high quality to see if they drive more traffic. Good luck!

Thanks Craig, We are basically a tool hire website but previously as also had a number of mini sites which just specialised in one aspect of what we hired, so for instance, we had a carpet cleaner hire website and a generator hire website as well. This helped to give us a larger SEO footprint and until the start of 2014 was proving very successful. By we got a penalty(due to some links from myguest blog which an seo freelancer did for us ) and this took a few months to clean up and we also then stopped the microsites for saftey as well. I will check the traffic from the 301 domains and see if I can remove them. thanks pete

Awesome , Many thanks All !!. Much Appreciated Pete

I'm not sure how old your campaign is but wouldn't this be: Dashboard > Search > Keyword Rankings > Competition ? For me, I see a comparison chart dating back to July, the start of my Moz campaign. If I click on a particular keyword then I see the report for just myself - not sure it's possible to add competitors to single keywords that way though. I do see the serp report to show me what I'm competing with, though.

This is something I've seen on websites of all sizes. I've worked with a couple of well-respected colleges - the type of site that you would think Google would automatically trust - and it took anywhere from 2 weeks to 3 months from new pages being indexed to ranking as high as they can go without more help. We actually charted the rise of one article, written by a professor, with a link off the homepage of one of the college sites, and it took over a month to stop rising in rankings. For reference, this was about a year ago. So, I think Alan is exactly right: I think that Google wants a lot of confirmation signals that a page is legit, and it takes awhile for its crawler to identify all of them. Google values how long a page has been around, and click through rate, which comes over time.