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Matt, For me, it's a three-pronged approach: The content ideation, creation and amplification process are all very important parts of the content marketing process. Without one, the other two are not very effective. For Ideation, I like to focus on what it is I'm trying to accomplish (e.g,., the goal), then marry that with the needs of the audience. For content creation, the goal is to discern the best medium by which to share and create the content, based on the goal of the content and the ideas being expressed. For example, a post that's designed to build a conversation around an idea I hope to test might include light text and heavy graphics and be shared on Google Plus and Instagram, in addition to my blog. The amplification part of the process is the most important, and for good reason: Content that isn't amplified is unlikely to get engagement, shares or links. That's why I like to say, "If it's not important enough to drive engagement, don't create it." Links are anything but a given, but shares and engagement are a clear signal that your work is finding and touching the right audience. Where I veer off course a bit - and recommend that others do the same - is in thinking about amplification first, which is an idea Rand has shared for years. Instead of thinking (ideation) about what content I should create (creation), I focus on who'll promote the content first. That way, I'm creating content that's more likely to be shared and engaged with. I'm convinced others could/would find success by doing the same thing. RS

I'd be happy to take a deeper look. Generally speaking, if Moz and Google can reach the pages via their crawls, it should be indexable. Would you be willing to share the actual URLs with me via Private Message? Thanks

The dating of content has gotten a lot of play of late, in large part because of a post that appeared on the Moz blog: https://moz.com/blog/case-study-can-you-fake-blog-post-freshness- Despite the dissenting opinions on all sides, this much appears to find consensus: Update your content and the content's date when you have new, valuable information available to provide, and only then. Otherwise the results are likely to be short-term and not very worthwhile. RS

You need to check link presence with help of Google Cache. Some toxic assets using link cloaking so only Google can see links, but users can't find them. Isn't fair, but can be seen often.

Hi There I would question if that's the best setup/solution for an architecture issue? What's the issue exactly? Google might index the hello.html page, but you also risk confusing Google. How many URLs are being redirect / canonicolized in this manner? Are we talking about 10 or 100's? I take it Google has not indexed any hello.html URLs yet? How long have they been live and accessible?

Like [Peter Nikolow](https://moz.com/users/view/397332) said, you need a special sitemap - that one for both like the code above or in his link i guess, or a special mobile sitemap. Your mobile Sitemap is not a mobile Sitemap, the mobile one should look like this: <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:mobile="http://www.google.com/schemas/sitemap-mobile/1.0"><url><loc>http://mobile.yourdomain.com/article100.html</loc></url></urlset>

Hi Tom Agree with Martijn that it depends for example, the robots.txt is generally the first port of call for bots as it allows them to understand where you want them to spend their finite time crawling your site. You can aslo give direction to all bots at once or specify a subset. It is generally the best option for blocking pages such as you /cart/ etc were they don't need crawling. The problem with robots.txt is that it doesn't always keep pages from being indexed especially if there are other external sources linking to the pages in question. The meta tag noindex on the other hand can be applied to individual pages and you are actually commanding the robots to NOT Index the relevant page in serps, use this option if you have pages you don't want appearing in Google (or other search engines) but the page may still be relevant for authority or able to acquire links (make sure to use Noindex follow) as you still want the robots to crawl the page. Otherwise use Noindex Nofollow hope that this helps.

There isn't proper way as you want it. You can make .com and .co.uk country preferred with geo targeting: https://support.google.com/webmasters/answer/62399 but this doesn't limit indian users that type english queries to see your sites in SERP. This is best way IMHO. If you need true protection against indian users then you need to make some changes. You can get list of GeoIP database: http://php.net/manual/en/book.geoip.php and based on this code to give users access or stop them. BUT this is very risky in real world since all bots comes from worldwide. Example - if you disable US IPs on .co.uk then you will stop GoogleBot visiting your site too. Also Roger will be stopped, Bing and many other bots. No bots - no ranking... This can be recognized as sneaky redirect. So i don't recommend you to do this geo ip limitation without calculating all pros and cons of this.

Read Jennifer Slegg's article on the Google Search Quality Raters Guidelines.  Very important. https://moz.com/blog/google-search-quality-raters-guidelines

He did, I apologize for not updating this sooner. Thanks for your help EGOL, and Matt. This site is pretty amazing. I think by focusing on google so much, some of the magic as rubbed off. Love the site's design too, as a designer. Anyway, thanks again. Paul

I actually looked into this a little further before developing conditionals, and I noticed it is possible in Yoast.  You have to go to Products - Attributes, then the Gear icon, then select noindex.

Thank you, Oleg, for your response, and thanks, Matt, for jumping in. The response was definitely very informative, but I'm still on the fence about this issue because, while Oleg confirmed what I had thought, that #2 would be the better choice, I now want to ensure that all the products on pages past page 1 will be crawlable by search engines. Any scenarios that you can think of in which search engines would not be able to read subsequent pages? Assuming that this is done using Ajax should we be okay? (Please bear with me, my specialty is link building and content, not the technical stuff

In terms of pure SEO benefit, it is not very helpful. It also can get you penalized, if it's abused/the majority of your backlinks. However, there can be very legitimate reasons to do and can bring you traffic. For example, if you sell widget X, and people who buy that widget tend to buy widget Y, then mutual linking could help you both. Perhaps something like, one person sells iPhones and you sell iPhone cases. Ruben

"Spanish Language but Google crawls it on English" I think this is a problem. Google should have both Spanish and English versions crawled and indexed, and then you redirect to their new respective versions. I'd say redirect english -> english, spanish -> spanish and work to resolve the larger issue.