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Thank you Kathiravan, For jewelry and gold coins I think the image and "read more" is the best option for both user experience and SEO, assuming Read More goes to the product page. My advice would be to link the product title to the product page as well, and for it to be the first link to that page in the code (read more being the second link) since the first link determines anchor text. Does that answer your question?

I respectfully disagree. While it may not be considered duplicate content, it also can be. In fact, if you look at Google's own suggestions on https://support.google.com/webmasters/answer/66359?hl=en: Minimize boilerplate repetition: For instance, instead of including lengthy copyright text on the bottom of every page, include a very brief summary and then link to a page with more details. In addition, you can use the Parameter Handling tool to specify how you would like Google to treat URL parameters. -- So sure, Google says you shouldn't worry about it but if 10% of your pages content is repeated on each page, that could or could not be an issue.. why take that chance? If your actual products don't have much unique content to describe it, the boilerplate content reduces the relevance of the page. You suggestion of a "pop-up/model window on a single page linked from the product pages" is the best way to minimize boilerplate content and avoid any chance of worse rankings.

Amazing efforts by you guys..submitted your questionnaire as well

Thanks Paul

Hey Oliver The only contact information we are looking for is the mailto: email address tag in the source code of a page which is only if we decided to crawl the page. We do index many links without crawling. Also our data is not a live representation of links/domain status as we also could have indexed a link up to 190 days prior. Hope this helps!

Which is? Help yourself why don't you? Please share. 150 per page is deemed spammy. and a pyramid structure is the best for spiders with links flowing through the site.

In addition to Mark, External links are those links are pointing out from your site to other domain, subdomain or page.

Hi Tormar, You tend to find that almost every site has an XML sitemap tied in with Search Console, but an HTML sitemap doesn't really do much for Google and is more of a navigation aid for people to find places on large sites. You certainly won't get a penalty or benefit if you do or don't carry one. Add one if you feel it will be beneficial, but don't if not. -Andy

It's possible that Google might give Data Highlighter information more credence when generating a rich snippet, but the success rate for that is far from 100%, as Andy and Bas have mentioned. It's just as likely that Google will be confused about which data is correct, and either not generate a rich snippet at all or generate one based on the schema markup. I haven't had much success adding markup via the data highlighter or via Google Tag Manager; hard-coding it always seems to work better. If your schema markup is incorrect, I would not recommend using Data Highlighter to try to fix it without changing the code - your best bet is just to change it, especially since Data Highlighter won't help you out on Bing/Yahoo.

The OP would like to keep the URLs and queries in confidence, but here is what I found upon investigation for those that might have the same issue in the future: The main issue looks to be a recent URL change from [second most linked to URL on the domain] to the URL in question. There is a 301 redirect in place (as you mentioned), and the new URL is indexed, but it might be some time before it takes the place of the old URL. For the time being, Google for some reason thinks the other URL is the most relevant page, which is odd as there are more topical pages on the site, but I'm not a robot. Good thing is that I feel a change coming. If you do a site: search for your domain with "term in question", Google is seeing the right URL as the most relevant page after the homepage. The homepage being first makes sense since it has the term on the page and it's the strongest page on your site. A few things you might try in the mean time: Resumbit a sitemap of your old URLs that have 301 redirects. Resubmit a sitemap of the new URLs Get the three external links to the old page URL mentioned above changed to the new URL (three external links according to Moz Open Site Explorer) Your title tag and H1s are a little overstuffed with keywords right now. Try to dial that back a little and you only should have 1 H1 that is visible on the page. The H1 should be what people see as the title on the page right now rather than hidden in an extra header and in the body copy. Try those items and give it a little more time.

It's an interesting one and Paul has pretty much covered what most SEO's think about the use of bold for anything more than usability these days. I actually performed split testing for this for a client a number of months ago (they like everything to be tested) and while the positions stayed static in Google, there was actually an increase in the amount of time that people spent looking at content with those bold words in them. I used HotJar to watch recorded user sessions. Because of this, they use bold to emphasize key points now - A lot more came out of the testing around it, enough to make me realise just how much people scan pages for snippets of what they want. -Andy

While I do agree with the above comments, Backlinks aren't the only factors that determine rankings. I have to respectfully interject that Backlinks while not the only factor, is a HUGE factor, and becomes even more so it seems when all other factors are met with quality. Now also remember, RANKBRAIN DOESN'T TREAT ALL NICHES EQUALLY, it will decide on rankings for each niche by using different percentages of algorithms. So what works for one niche, isn't going to work for another always. A quote from the link below: " Within Google, there are a number of core algorithms that exist. It is RankBrain’s job to learn what mixture of these core algorithms is best applied to each type of search results. For instance, in certain search results, RankBrain might learn that the most important signal is the META Title. " Read this and have your mind blown: http://techcrunch.com/2016/06/04/artificial-intelligence-is-changing-seo-faster-than-you-think/ Now in my niche, if you're 95% sure the rest of your SEO is on point, backlinks can alter serps ranking more directly than I've seen almost any other factor so far. I say this because I've been disavowing backlinks for one client for the past 5 months now, I see direct correlations between me removing bad backlinks and seeing keyword rankings improve. I have also seen than when one of our EPA backlinks were redirected ( while they did a redesign on the directory we were in ) our Domain Authority plummeted and our keywords took a bit of a tumble. I've also seen competitors climb to page 1, using black hat backlink tactics, such as sitewides, article spinning and just using keyword rich anchor texts in articles for sites with DA of 20 - 40. They have a site that is a shell compared to others in the industry, really don't have anything else besides these backlinks that could be helping them, and that they do until penguin is re-released. I understand many claim that I shouldn't be able to know this because there are just too many factors, but after a year analyzing my competition, backlinks are what gets them visible in our niche at least. Top 3 factors for Keyword Ranking has been said to be: Rankbrain Backlinks Quality Content

That's good news on both fronts. Just remember with the disavow file, to add to the file that is there. It's too easy to overwrite a file and reverse work you have already done. -Andy

Hey Siggi, thanks for the question. The crawler that Moz uses for the On-Page scores is very rudimentary, so it can only match the characters directly and any difference between the characters on your page and the keyword term will be reflected as no match in the optimization report. I can't speak to the SEO aspect of the question, but I can say that Google's bot is much more sophisticated than ours, so it is likely that they can understand the similarity of the two terms much better than our On-Page crawler can. Another thing to keep in mind is that these reports is that we only show these as suggestions based on SEO best practices, but you may certainly find that not every suggestion is exactly what your site needs. It is important to consider what the right things is specifically for your site and to use your discretion when taking these suggestions into consideration. I hope this helps!

I agree with Stephan: you have actually bought the businesses so you can decide to link to your main site. It is of course a good thing to look out for penalties but don't see what you would be doing wrong if you would display a link from the purchased companies back to the parent company. As you can read: Andy wrote that the chance is probably very slim in this case. Bas

Thanks Gents, Great answers - much appreciated

Just checked my GA data and you're right. Referral data from mountainjade.co.nz is there. Thanks for the heads up. I've decided to make the switch to https, so will be organising that with dev in the coming few weeks. I'll keep you posted! Cheers for the help again Logan, I owe ya.

Hi Radi, Syndicating content isn't always bad if it is done right, and Google is pretty good at getting this right anyway. They know that you can't stop someone copying your content. Have you checked to see if they are setting your pages as the canonical page? This is the way that syndication should work - ideally they would rel=canonical back to the page where the article resides on your site. If they don't, I would be asking them if they would mind doing that for you. You clearly don't mind good exposure, but I would call it a safeguard for both sites. -Andy