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Hey Radi, What you are talking about is hyperlocal content, which, if developed deftly, can be great for both visibility and conversions. However, if it's obviously a stretch to create this kind of content for a specific business model, it can end up looking really spammy. Issa is on the ball stating that the content for these hyperlocal landing pages would need to be strong and unique, and this is pretty much where the rubber hits the road: does you client have something unique to say about his product/service in each of these hyperlocal markets, or is it really just all the same from one neighborhood to another? You mention that your client sells plastic plants. My guess is that he is selling the same goods to each suburb, so unless there is something unique you can think to for each suburban audience, my concern would be that these pages might be being created for no other purpose that SEO. Sadly, as you've pointed out, a competitor is getting away with it. This is where Google lets SEOs down: teaching the business community that low quality is rewarded. Can you think of something better for this client to do, that isn't low quality? Maybe video marketing? A social campaign? Acquisition of awesome reviews/testimonials? Something about businesses in each suburb that used plastic plants? What I'm urging here is to use your marketing smarts to see if there is a higher path you can take the client along, rather than agreeing that he should imitate a low quality competitor. One thing to bear in mind with this ... that spammy competitor may be getting away with this today, but they've got a sword dangling over their head. They may be only one Google tweak away from anonymity. Should that happen, and should your client have invested his marketing budget in more interesting, creative work, he could find himself standing tall as others fall away.

Patrick, Thank you very much for taking the time to respond and I apologize for not responding sooner. This issue is a real head scratcher as it turns out.  I think what's going on is my client has multiple gmail accounts with various pieces of key information about her business spread across each one.  I think it's going to have to first be untangled; getting info off some of her gmail addresses and then added to her one business gmail (like her location for example). Some other advice I'd received when calling Google My Business is that all that stuff is managed there.  That's what led me down this path.

Hello! The button has been fixed and should be working. @rvseo, the current version of Mozbar is stable and functional outside of the keyword difficulty button which is now resolved. The only ongoing issues with Mozbar is the version for Firefox which is not currently supported until Mozilla can approve the version we use for Chrome.

Thanks for following up!

Hi, It can be confusing, but there is actually no difference! Still hasn't been phased out though

Google has been fighting link spam and link schemes for a long time.  They have an entire team dedicated to rooting it out and penalizing it.   Lots of people have lost websites from doing exactly what you are talking about doing. The best approach is to build a great website.  If you build a website that does not engage visitors well and promote it with links Google will identify the behavior of your visitors as inferior and fail to move your site up in the rankings.   It is like lipstick on a pig.  Google will recognize it.

Great, thanks for your responses. We'll re-submit our sitemap, and I'll share our findings here.

Hello! We finally fix the bug! Going forward you will only receive one copy for your reports Hope this helps and thank you for your patience!

Yes, they have keywords in Meta Title, but to me it looks more like keyword stuffing - it just repeating keywords in different language. When you look on the other competitors they usually do much better content wise and social media wise. It seems that age of the website is an important ranking factor here. Pioneer privilege?

Ah ok, so generally I wouldn't suggest making any forced H1, H2 changes through php. Because, now all of your H1s will be affected (if I'm reading this right), which you don't want to happen. Also if your issue before was having multiple H1 tags before, you'll now have multiple H2's. What CMS are you working in? Did you have multiple H1s before due to styling reasons (ex. Wordpress)? If the header font style is what you were bothered with, modifying the css to reflect similarity across headers would work great. Then use the headers as you normally would. Lastly, this should not affect your rankings that dramatically. I would look at your website analysis, backlink profile and see if any big on-site content changes were made. -Hope this helps-

There quite few you can use for this purposes. I use Seranking.com and their site audit here is a list of 100 free SEO tools

Are you filtering spam referrals in your Analytics data? A lot of SEOs noticed that spammy Analytics data declined significantly in the first quarter of 2016. (Unfortunately, the spam data has definitely come back over the last 2-3 months.) If you aren't filtering out spam and the site had a lot it in 2015, that might account for a 15% drop in overall traffic reported. Your points are valid, but cover your bases to ensure there are no hidden issues. You should perform a technical audit and risk assessment of the site if you haven't done so already.  Check for crawl issues, page speed, content duplication, and risky backlinks (to name a few).

Haha, thank you, Patrick!

Hello Rick, If you consider this answered please list the questions which you believe cover your points as answered!

Hi there Moz has a great SEO audit resource that you should take a look at to get a good foundation set for your website. It's filled with a ton of great information and tips on how to keep your website sound and within SEO best practices. If you haven't taken a look yet, I highly recommend it. There is also a fantastic technical SEO audit that you can look into, complete with a checklist! Both of this will help a tremendous amount! I would also take a look at the Panguin Tool from Barracuda to line up your Google Analytics and Google algorithm updates. This will help you see if your website was directly hit by any of the update or algorithms, and will help you pinpoint whether or not you need to complete a backlink or content audit. From there, I would make sure that you put into place an ongoing SEO audit schedule, that way you have a set of tasks to complete that will help you stay on top of your website and issues that may occur. Make sure that you read this, there are things you wouldn't think of! I know you said resources / budget are the biggest for this, but don't forget that there are companies out there that are willing to help and may be able to work with a smaller budget - no hurt in asking if some issues are beyond your expertise level, a little help now will save potential headaches down the road! Let me know if this helps or if you have any questions or comments! Good luck! Patrick

I think the way you have it is fine. If you must change it, I'd go with /product/the-product/345897345123/ . However, again I think this way is good: /product/the-product345897345123/ . That is a lot of sub-categories for that amount of product. You might consider adding a Noindex,Follow tag on some of them if you're not writing unique static copy for each of those pages.

Hello! Sorry for the trouble. For account-related refund questions, we recommend writing into us directly at help@moz.com. That way we can confidentially discuss your account situation! Thanks!

Put a log-in box on your homepage and redirect the log-in page to the homepage.

Thanks Jordan, Unfortunately that article doesn't say much. I'm more interested in case studies. From what I've read, it's definitely not the sole reason for ranking BUT can be a ranking factor. Correct me if I'm wrong, but I feel like it would be great for "internal links" and long tail keywords.