New URL Structure

[Happy-SEO]

Hi Guy's,

For our webshop we're considering a new URL structure because longtail keywords to rank so well. Now we have

/category (main focus keywords)
/product/the-product345897345123/  (nice to rank on, not that much volume)

We have over 500 categories and every one of them is placed after our domain. Because i think it's better to work with a good structure and managed a way to make categories and sub-categories. The 500 categories may be the case why not every one of them is ranking so well, so that was also the choice of thinking about a new structure.

So the new URL structure will be:

/category (main focus keywords)
/category/subcat/ (also main focus keywords)

Everything will be redirect (301, good way), so i think there won't be to much problems.

I'm thinking about what to do with the /product/ URL. Because now it will be on the same level as the subcategories, and i'm affraid that when it's on that level, Google will give the same value to both of them.

My options that i'm considering are:

**Old way **
/product/the-product-345897345123/

.html (seen this on big webshops)
/product/the-product-345897345123.html/

Level deeper SKU /product/the-product/345897345123/

What would you suggest?

The new structure would be

• 20 categories
• 500+ sub's devided under main categories
• 5000+ products

Thanks!

[Everett]

I think the way you have it is fine. If you must change it, I'd go with /product/the-product/345897345123/ . However, again I think this way is good: /product/the-product345897345123/ .

That is a lot of sub-categories for that amount of product. You might consider adding a Noindex,Follow tag on some of them if you're not writing unique static copy for each of those pages.