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Brian, yes, this is the best practice. The canonical tag is essentially telling the search engines that the letter page is a duplicate of what's on the other page. So, they should give the credit to the other page. Technically speaking, those letter pages are crawled by the search engines, but since they canonical tag is there the page is not indexed. Again, this is the best practice if you're going to have the content appear in more than one location. Ideally, I would probably split it up into separate pages (a page for each term) if you can write enough content for each term to have it's own page. But, given the scenario you're outlining, this is most likely the best practice for your site. I'm asuming that the letter pages are clickable in your site's navigation and that users can click on them easily.

Thanks for getting back to me.  This is the link. https://moz.com/local/details/JTI1NUIlMjUyMkxlb3MlMjUyMHByb3BlcnR5JTI1MjBkZXZlbG9wbWVudCUyNTIwbHRkJTI1MjIlMjUyQyUyNTIyY3cxMiUyNTIwMWhyJTI1MjIlMjUyQyUyNTIyTGVvJTI1MjdzJTI1MjBQcm9wZXJ0eSUyNTIwRGV2ZWxvcG1lbnQlMjUyMEx0ZCUyNTIyJTI1MkMlMjUyMlVuaXQlMjUyMDIlMjUyMiUyNTJDJTI1MjJDVzEyJTI1MjAxSFIlMjUyMiUyNTJDJTI1MjIwNzkzODYxMzk0OSUyNTIyJTI1NUQ= I will also e mail moz as requested. I realise that replicating the exact information is important and this is why I'm trying to make sure that there are no inconsistencies. Thanks again, Jennifer

Thank you, Everett!

Hi Yes I agree, to be honest most of our product pages won't have many backlinks, if any so I still want the 301 included on the pages which don't. Thanks

Hi Furtak, Thanks for the response. Keyword you mentioned must be in anchor text or URL? We have keyword in URL but not anchor text. And...how about linking this 2nd tier page internally from many number of possible links; so that it'll show-up in Google naturally? One of our most internally linked page is showing up in Google which we wanna replace with this new page Thanks, Satish

Have a look at this https://www.incapsula.com/load-balancing/global-server-load-balancing-gslb.html Also look into cloudflare I believe what you are really looking for is a GLOBAL CDN (Content Delivery Network) provider. This is separate from hosting. Some hosts might offer it inclusive or as add-ons, it will often be resold by another major global CDN player such as cloudflare. Hope this helps!

Correct, hiding is bad idea, which is what i mentioned

Yes, do that. All hyphens and 301 from the underscored.

Like Chris has alluded to, they are very different tools, Hubspot from what I know and have played with is a CRM solution aimed more at the sales cycle and used to help you develop a single customer view and enable automated interactions, yes it include some metrics but mostly sales related from what I've seen. Moz on the other hand Is more for your SEO development and provides metrics on how your site performs and develops. if funds allow, I would also look to have both tools as part of my armoury... Hubspot for the wider marketing automations, journeys and sales and Moz for your sites development to help support your CRM marketing.

Hi Brian Dan (Moz Associate) here. Bernadette and Excal pretty much nailed it. Just wanted to add that OSE, Search Console and other links tools may not always display every single link that exists out there on the web (especially OSE - OSE is the most 'filtered' index, showing mostly quality/relevant links and filtering out the most spam etc). Regardless, the best course of action is indeed to be sure your broken pages return a proper 404 status code, and Google will handle the rest

If you use the Schema WordPress plugin, it may be that you have breadcrumbs enabled. Martha van Berkel, a founder, helped me troubleshoot a similar issue and we resolve them by turning off breadcrumbs. It seems that some JS can cause odd behavior. I believe it works better to add schema via the GTM. SEMrush is tops at establishing your website's health, but cannot diagnose some of these happenings (no one service can). Your site relies on quite a few plugins - I wish you the best. I do audits; let me know how I can help you.

Generally speaking, in our experience, it's not worth it to take the time to change filenames (and thus change URLs) unless you absolutely have to. If you're still using the same CMS, then just changing the URL might not be worth it, as you have to take time to set up a 301 redirect from the old URL to the new URL. What it would be worth it to do is to go with a flat file structure, such as domain.com/category/page or domain.com/page/. In the long run, you won't generally have to change URLs in the future if you move to another CMS. If those pages are ranking well with the current URL, you may not want to change the filename. But, if they aren't ranking on the first page, it should be fine to change the filename. Don't forget to set up 301 redirects from the old URL to the new URL.