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To echo the previous responses, rely on redirects to successfully migrate your site to HTTPS without any hitches. Afterall, security has been a top priority for Google and since they've called for HTTPS everywhere across the web, they're likely to reward those who stay up with the trends. Read more about it here: https://webmasters.googleblog.com/2014/08/https-as-ranking-signal.html

The first thing I think of is that you're measuring pageviews instead of sessions. If you put a lot of effort into streamlining the user experience, wouldn't you expect a decrease in pageviews as users are finding what they need faster? I would check a few different things to gain a more complete picture. First, check your sessions instead of pageviews. If sessions are trending the way you expect them to compared to the previous year, then maybe the redesign impacted user behavior so they're hitting less pages on the site. Next I'd see if there was any differentiation between mobile, tablet, and desktop pageviews that are skewing the data. Since the site is now responsive I wouldn't be surprised to see a difference in user behavior on mobile devices, and that may be impacting your pageviews. Lastly, why not segment and compare by traffic source? If you can identify a sharp drop from a particular source you might be able to gain some insight there. An easy method of viewing this is to create a collection of pie charts or bar graphs so anyone can quickly see where the change was. There are other ways you can slice and dice and segment your data to tell your story, but I would start there.

Makes perfect sense, Paul! Thank you for the detailed account and what to be aware of. I was already planning something along these lines. The trick is getting people to see the new page once they are redirected. I'll work on this and a header bar or a pop up window may work best. All URLs will be redirected appropriately as well as it's standard practice in shutting down one site to pass authority to another. Thanks again for your insight! - Patrick

I'm glad it's on your radar at least! I don't imagine that migrating all your content into a mobile friendly format is going to be simple, but definitely worthwhile.

Hey there! Tawny from Moz's Help Team here. Sorry to hear about your DA dropping after our index update! That's a bummer! Rand does a really good job of breaking down what went differently with this month's index and why it affected DA scores the way it did in this thread: https://moz.com/community/q/is-everybody-seeing-da-pa-drops-after-last-moz-api-update#reply_359883 Take a gander and see if that helps answer why your scores have dropped. If you've still got questions, feel free to shoot us a note at help@moz.com and we'll do our best to answer them all.

I think Robert covers it pretty well. I would just add that it will probably be easier for you to rank for the long tail terms like "frosted jelly donut" as well if you're already ranking for "donut" if you've developed a logical hierarchy in your site architecture. When ranking for donuts, creating your sub categories or internal pages linked from your page that's ranking will pass along more authority to those pages targeting long tail terms. That said I agree with Robert's assessment that assigning your time half and half is a good strategy if you have the resources to do so without becoming stretched too thin.

While I don't have any direct experience to offer, I can absolutely see the benefit of separating product and company - but only if the product is big enough to justify standing alone - it makes perfect sense when considering the example you give, but that's right at the top end of the scale. However, I see no issue whatsoever with "URL bloat". The URL hierarchy:  https://www.company.com/product/.... is very well understood and in common usage with good reason: Categories (and sub-categories) in your URL allows you to reference keywords in the URL as well as giving the visitor a better understanding of what they can expect. Typically, when you're offering thousands of products across hundreds of categories, you'd want your URL hierarchy to  something like domain/category/sub-category/product. This allows you to bring maintain logical order and demonstrate the value of the product/service/information you're presenting, by positioning it further up the hierarchy. Millions of stores perform famously using this structure. I can see you've already considered this, but I wouldn't have any concerns about losing visibility with a domain/category/product structure. So, if you were only doing this because you were concerned about losing visibility for your product due to this fear of the product being diluted at the end of the URL, the example you gave isn't going to cause it. If the product is as strong as you state and you want this to be the company's star performer, which justifies it's own space, then go for it -  but do it because it needs it rather than a fear of losing visibility. You could always follow this example: http://www.apple.com/iphone-7/ This works pretty well and you get the added benefit of  raising awareness of company brand (and) /product. If you do decide to relocate your product (elsewhere in the company site or to a new domain) with careful planning, you can roll it out using 301 redirects to guide searches to the new location (https://moz.com/blog/301-redirection-rules-for-seo)  and rel=canonical tags  - if you're using the same content across both sites (https://moz.com/learn/seo/canonicalization). This, alongside your other marketing efforts should enable you to transition from company to product site without any real risk of losing visibility. Good Luck!

Hey there! Tawny from Moz's Help Team here! Yep, the only way to get more queries in Keyword Explorer would be to upgrade your Moz Pro subscription to a higher tier. At the Medium tier you'll get 5,000 queries per month! Sweet! I hope this helps! If you still have questions or need any help getting set up, feel free to drop us a line at help@moz.com.

This article may set your mind at ease: https://moz.com/blog/301-redirection-rules-for-seo PR drop off no longer drops off circa 15%  as of early - mid 2016, which has been confirmed by some lovely Google folks (referenced in the above article). I think that you're only going to benefit (mainly in terms of management), ongoing.

Hi, I just did a site:crocozino.io and I can see your homepage is actually indexed. -Andy

Have a watch of the recent Whiteboard Friday from Marie Haynes - she tells you about many different tactics that can work. https://moz.com/blog/what-links-comply-googles-guidelines-whiteboard-friday I tend to advise others to steer clear of anything that goes against Google's TOS. If they catch up with it, you will get a nasty penalty. -Andy

** redirected with a 301 in order to do not lost keyword rankings?** If you redirect, you are probably going to lose most of those rankings and traffic because those pages do not exist on your site anymore and it was the pages that qualified you to appear in the SERPs for those keywords and the content that earned your rankings. If those keywords and their traffic are still important for you, then create a new page with a new article that suits you, optimized for those important keywords and redirect there.  A better way would be to simply post new content on the currently existing page.   Those are the best ways to hold traffic when you don't want to continue with certain content. We have often changed our mind about content and done complete rewrites in the original URL.  Works great.

Yes, that's great. Thank you

Hi Andy, You are saying right but the point is Google was not treating my company name as the brand name. But thanks to Google, now everything is solved. I have changed the meta tags of every webpage of my site and things goes right.

This has not yet been sorted.

Thx for your quick answer. i was thinking about the same idea for your answer: "You could noindex / disallow access to all but one website so that Google can't see lots of duplicates, but the sites are still going to be available to browse for a user." The problem with this idea is that, the ISP might block the 'one website' (domain that we used to boost the SEO)  in the future. Which according to my knowledge we have to buy new domain aliases that is not blocked by the ISP and start all over again increasing the SEO for the new domain. Is there any other solution for this?