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Hi Alan, Firstly, do you have different variations of the site targeting different languages? Or by European do you mean English speaking nations, such as the UK and Germany (surprisingly most Germans browse in English). If the former, are you targeting them properly with href lang? From my initial scan it doesn't look like that is the case. With regards to backlinks, it might be worth researching as to whether or not you could reach out to websites targeting Irish living abroad. For example, here in Australia we have IrishAroundOz, so an awareness in such a community could have positive effects (especially if they have a good reader base). I'm friends with a large number of Irish people and they'd all be more than willing to help out a fellow Irish person if they asked. Try and avoid paying any kind of fee for now, outreach to the right people should increase revenue without cost. Social is worth pursuing and doesn't have to cost much/anything. Make sure you are targeting all platforms, but Instagram is a must these days and you'd be surprised at how quickly you can build a following and start converting.

ccTLD geo-targeting doesn't always work well. I've worked on a few sites that had AU and NZ versions and always found the AU site was getting a decent chunk of NZ traffic. Implementing hreflang tags between the sites fixed this and made sure people in NZ were served the NZ version of the site. Don't assume search engines are going to handle everything the way you think they should do. Use hreflang and remove any doubt.

Interested to know why you have opted for subcategories rather than faceting the blazers category as a whole, ie having a domain.com.au/womens-blazers?style=boyfriend style URL. Also, is there a reason you've not used .au in the second URL?

Typically, if you 301 redirect one URL to another URL with the exact same content, you're going to get little to no reduction in link juice. Google's more likely to reduce link equity passed if the new page seems different from the old one. So: be pretty specific about how you set up those redirects!

I didn't know about that remove functionality—you learn something new every day. The point about internal links to the 404 page is a good one. Having those links sends Google mixed messages and could be a reason for a 404 page not to drop out of the index.

If you want the non-www URLs to be the ones that show up in search, yes, the canonical should be the non-www ones. You are sending mixed messages. Google will pick for you in this case, but why add confusion.

Hi Donald, I'm using Drupal 7. I publish a lot of events for my geo-domain but I'm not really publishing "news" per se. I think I'll keep using CDN until I can somehow get AMP working with it and Drupal 7.  At times, I really wish I had gone down the WordPress path. Thanks for posting your experience.  I'm grateful. Steve

Hi there Cory, It's possible that we've lost our connection to your Facebook page or it could just be a display issue. We'll need to do a little more digging to find out what's happening. Please can you email help@moz.com with a few more details - the name, address & phone number of the listing and the URL of the Facebook page - and we'll look into this further for you.

Hello, are you using google adwords? When I search for a keyword's trends I can also select the location where I want to see the searches for that keyword. Is it possible that you and your partner are using a different location?

If you change your domain then expect your rankings and traffic to drop significantly for at least a short period of time (a few months is likely). You'll need to set up 301 redirects from the old domain to the new, pointing to relevant replacement URLs on the new domain; .us/how-to-redirect => .com/how-to-redirect The .us domain will help focus on a US market, though a .com will also do the same. The differences is a .com is also international, so users from the UK, France, etc may still feel comfortable dealing with a .com domain, but may not with a .us one. The most important thing in terms of SEO is the users' experience in finding the answer to their query; too many people focus on using '-' in their URL in order to get the perfect, keyword rich domain, but Google actually looks for the speed and efficiency in which you can answer a query for "easier routes from IL to KY". .com, .net, .org. They're all pretty much the same in terms of value; they're all TLDs. The key difference in them is how your users react to them; a charity/public service website may see better results by using a .org for example, but a multinational corporation would likely only settle for .com or .net.

I agree with the others. Given "https://www.mysite.com/index.html is not currently displayed in search results", in all likelihood it is being redirected to https://www.mysite.com (and should be). So you don't want to change the canonical to the index.html version of the page only to have it redirected back to https://www.mysite.com. It'll unnecessarily slow the site and might even create a loop.

I'll keep an eye on his site. Thanks!

OK - thank you, good to know.

Right so yes I can see both sides here, but too now and when I've used OSE I was a bit confused by the results -- and in part I know my experience using the tool. Though I am wondering if it would be good to see back links even those without a lot of authority... _Cindy

Thank you for your help with this! I've only ever built one site using WordPress though - and that was for me & it didn't need to rank. It's a small company I'm doing this for, and their keywords aren't too difficult to rank for.  But none the less, I want to choose the best option for them. Is there any coding involved in using these themes? I can code a little but not a lot. Any more light you can shine on it would be greatly appreciated.

Hi Mcncil, Wordpress is installed in a folder /blog regards T

Just to clarify, my recommended format is not exactly Option 1, but it is close. They need to be sure to encase each individual 'affiliation/example' within it's own set of quotation marks, not just separated by a comma. Without doing so, search engines will see all the affiliations as a single entity rather than individual affiliations. Also, be sure to include all 'affiliations/examples' within brackets [ ] See how Moz's set up their 'sameAs' schema? This is the format that should be followed.