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Hey there, in my opinion, the answer is both: try to build as much diverse back link profile as you can. One link from the old article, one from the new article to keep the naturalness. However, I'd start with the old ones with some DA to boost your site and then continue with the new ones since you have already the link juice. Also try to think as Google - "Why would anyone suddenly add a new link to an old article? Does it seem natural?"

Hi Bob, I've gone through the process of building and optimizing quite a few different websites and I've found that the best backlinks come from good content. I've also done paid (supposed to be a no-no) and outreach link building, so I think I've got a good perspective across all the different approaches. My personal opinion is that at the very launch of a website, beyond just indexing and on-site optimization, it's a 100% must to have the site linked to on a few good directories or other sites that are connected. For every single site I've built, I've seen fantastic results with this initial push. I believe that all SEOs have a little cache of backlinks stashed away and we all use them sparingly whenever we need to give a new site that first push. With this little bit of a push, I usually see my sites begin to rank within 4 to 5 days on less competitive keywords. To be honest, I don't think that this initial paying for backlinks is an ethical issue or one that can be classified as 'black hat SEO'. I've found it practiced at the top level agencies and it's also something that's recommended in Rand Fishkin's book 'Art of SEO'. After the initial launch, then comes the real work. How do we get quality backlinks consistently? Reaching out to other webmasters in the same verticals has had some fantastic results for me as well. I typically do an outreach program that is personal and not a template-based spam fest. Oddly enough, I've had these outreach attempts even grow into marketing partnerships, and even business partnerships. I find that if you reach out authentically to other webmasters or business owners, they tend to respond much better. I've competed in large markets and also small ones, and I've found that it can actually be a problem for smaller market segments or industries, that you run out of other sites to reach out to. In my previous startup, I found that the source of quality backlink partners ran out after 3 or 4 months of research. At that point, I set up google alerts for specific keywords, and stopped my outreach program and decided to focus on content creation instead. This was where it really began to pay off in buckets. For that business and as a startup, I was able to create backlinks from not relevant sites, but even government organizations looking to highlight a particular type of business (educational startups in this case). Creating content like infographics and how-to articles was an extremely good investment as well. We publicized what we deemed to be good content out across our social media, and I found that these continued to generate backlinks even years later. The main reason why anyone would want to link to your site, is that you have something interesting or useful for them to share. I even used myself as 'content', giving interviews to online news portals and blogs, always asking if they would kindly do me a favor and link to my site as part of the article. We also got lucky with one of our seasonal articles. This particular article was shared on our social media and a reporter at the local newspaper came across it. That eventually led to an offline article published about the company, and since offline content eventually gets republished on their site, it also led to a backlink from an incredibly reputable source. I think that the reason why most SEOs tend to focus on paid or outreach programs is simply because of the amount of time it takes. Writing an email takes at most 10 minutes, while research, writing and creating the graphics for a good piece of content (video, written or otherwise), would take days and not have an immediate payoff. All said and done, I feel that a solid linkbuilding program should be multi-faceted and not be overly dependent on just one aspect. If you depend solely on outreach as your main source of backlinks, then what happens when you no longer have time to write emails? Eventually, you will still need to focus on content creation.

It depends on what's your page about. If you're selling Instagram, go for "Buy Instagram" - but I don't think it's the case Don't look just on search volumes (attachment) but also on the most relevant keyword. If the user clicks on your page in SERP through _"Buy Instagram Views" _but you're selling "Likes", it's not gonna work and you'll get bad UX rate which is one of the ranking factors as well. Focus on relevancy. However, if you're selling all of them (Likes, Followers and Views), go for the search volume (assuming you don't have 0 domain authority and any back links). Hope it helps, Martin

Update:  Issue resolved re:the old TFN playing havoc on the verification process.  Thanks to the Moz support team.

Hi Zach, The screenshot is here: http://sirocco-web-design.com/metatags-screenshot.png Thanks for replying!

It seems odd to deal with filtering here. I'd normally do that in Search Console under URL parameters but you have to be extremely careful altering stuff in there. If you email me the site I'll run a check on why Collections aren't showing.

Hi Belen, I think having one brand page is enough. You don't need to have 15 Google+ pages and I don't think having more than 1 has an impact on SEO or backlinking. You can use this G+ page to promote content and post updates like any other social media account, and link to it to your website's header/footer. Apart from what I've mentioned, I think there's really no other use for G+, unfortunately.

Best of luck! Definitely interested in hearing back about how it goes.

Hi there, The less 301's from external sources the better. The situation with 301's is like this: Page A links to page B but page B is redirected to page C (your page). If you reduce the second step (page B), you won't be losing as much link juice and you will make it easier for crawler as well. Reach out to the webmasters of websites which you have the back links from (pages A) try to convince them to link directly to the page C instead of page B. Hope it helps. If you have any other questions, let me know. Cheers, Martin

Hi Mahendra, The page authority could differ because of age of the post, amount of back links to the post, length of the post in comparison to the others, social shares etc. - but, in my opinion, don't bother with page authority too much. Rather focus on the domain authority. This should give you an overall picture about the website and link building possibilities. Try to compare websites instead of particular pages of just one website. Hope it helps, Martin

Hi mk I am completely with Martin here. It never made sense creating a domain name with company and product in in the first place. You would be doubling the mistake by bringing it back to a sub domain. In my opinion you either leave it like it is but more preferably, use a subfolder, then 301 all the old site back to the equivalent pages within that. i.e. domain.com/catergory/separateproduct It just doesn't make sense from a number of points running a site just for a subset of products. The site would continually fight with www.companyname.com for link juice. It's far better to keep the whole shebang under one umbrella. Although part of the ranking factor in determining QS is associated with conversion history I would argue that it is heavily skewed towards how the ad text is written targeting appropriately written on page content/headings/meta. Regards NIgel

My preference would be for B. This is because the company blog is well established and so will have a lot more traffic to it so your blogs there are going to get seen and read. By showing an excerpt you are avoiding duplication but still driving traffic to the new website blog. Showing an excerpt on the company blog will entice people who are interested enough to click through to the new blog who may not otherwise have seen the article. Option A is least favourable for me because the search engines will still have to crawl the blog article on the old website so is wasting crawl budget on that site. Also, the move you are making is permanent and that is what a 301 tells the search engines. Th canonical tag is letting the search engines know which is the preferred URL to index. You really want to move the blog articles and then build new fresh links and traffic to them on the new website.

Thanks so much for your insight, I used the MOZ on page grader and it flagged for Keyword Stuffing for that reason, that's what got me worried. Knowing that Google can tell that reviews are natural consumer generated content puts my concerns at ease. It must just be a natural ranking shift. Hopefully we'll shift back up to the top 3 soon!

Thanks Hanna, just ensure it's Women's and not Women as it Dan's reply and remember the use of Ladies' as well, Kind Regards Nigel

Dan Thorton is correct above. It is likely you have been put in Reddit's hidden sandbox. A good way to test this (if you are unsure) is logout and then try to find your comment or post the day after you publish it on reddit. Think of Reddit as an actually community, of which you are "new in town". You should try to initially be 100% helpful and have natural comments on existing posts for a few weeks (in my opinion). If people already have a post on a related topic, which on Reddit is extremely likely, post a related and helpful comment on it (without any links). Do this 10-15 times before trying to put links in comments or start a new post/thread that promotes your content or directs people to your content in any way.

Hi Rhys, Yes, I'd say if there's any ambiguity at all, it's better to implement hreflang. Even if there's only a small chance of confusion. For example, assuming there's an English-speaking customer based in China, you probably want them to see your English-language site. Google might get it right without your guidance, but if there's no hreflang, they might send the user to the .com.cn site because it seems more geographically appropriate. (And yes, I know Google pulled out of China but they are preparing to re-open there in some form, so now is a good time to prepare). Basically, yes: hreflang isn't very complicated—especially with just two languages—so do sit down and think about the most suitable site for each combination of language and location, and then write out your hreflang tags from there.