Latest Questions
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I canceled my free trial. Does Moz charge after expiring date although I canceled the free trial?
If you have cancelled during your trial - you will not be charged once this period ends.
Technical Support | | SMRBathrooms0 -
MOZ API - metadata permission error
Hi Zoran I'm afraid this request is only available through paid API plans: https://moz.com/products/api/pricing
API | | DavidLee1 -
How to do an SEO audit
Thanks for the suggestion on this Doc Jesper. I remember seeing it before but this time I will have a thorough read through and see how I could put the ultimate guide to practice!
Moz Tools | | Eric_S1 -
How to stop UTM affecting SEO
Hi Logan, Thank you for the practical suggestions! Will speak to the team about putting these things in action! Eric
Technical SEO Issues | | Eric_S0 -
Instagram for small manufacturing business?
Well you have an interesting product for instagram. My best advice would be to analyze the behavior of your target market. If your target market, or influencers of your target market, are on instagram, then follow then and create new relationships. As with any other tool, it takes time and dedication to grow a following and cimmunicate effectivley with the right people and businesses. Use instagram as a brand awareness and relationship tool...never as a selling tool. The silver lining? You get an instagram link which im sure is a 100 DA.
Branding / Brand Awareness | | WebMarkets1 -
Google Analytics - Track Landing Page Redirects
Hi there, I track my redirects by creating parameters that I append to the resolving URL, for example: /old-page >>> /new-page?redir=301&src=/old-page I set redir as 301 and src (source) as the referring URL. This allows you to analyze only this traffic in Google Analytics by filtering for pages or landing pages that contain 301 in the URL. This should get you the data you're looking for.
Online Marketing Tools | | LoganRay1 -
Very different serp rankings for different countries
Hello! There are three parts to this answer. Firstly, your technical setup. Are you confident that the website's SEO and technical configuration is appropriate and correct? For example, are you using hreflang tagging to map out the relationships between your pages, languages and territories - and if so, is it implemented completely and correctly (and, in conjunction with correct canonical tag behaviours), etc? Are you also using Google Search Console to manage your international targeting? Secondly, the markets themselves. As Igor hints at, it's important to understand that these territories, markets and search results are all very different. Your competitors are likely to vary by market, in terms of their physical presence, their marketing efforts and effectiveness, and their own international SEO + targeting strategies. More significantly, the users and markets themselves are different - user behaviour, preference, market demands, price sensitivity, and a myriad of other factors can affect how well a brand performs in one locale vs another. I'd spend some time looking at who's beating you, and to try to understand (from the perspective of a prospective consumer from the market in question) what might be better about their proposition, pricing or other factors. Thirdly, your linking and promotion strategies. Is your website naturally acquiring links, citation and social coverage in each of the territories you're competing in? And, what tactics and strategies are you using to grow their authority and footprint? The way in which Google might assess links and these kinds of signals is likely to vary by country, in comparison to what your competitors are doing, and in relation to how narrow or broad your international coverage is. I'd spend some time assessing - again, from the perspective of a prospective consumer for the regions in question - how well-represented and cited your brand is from reputable sources in those territories. Sorry that there isn't a simple, easy answer - but there are plenty of places to explore, and I'd be happy to help you probe further!
Technical SEO Issues | | JonoAlderson1 -
I'm Pulling Hairs! - Duplicate Content Issue on 3 Sites
Hey there, Regarding the tech issues, if Google has any difficulties with crawling your site (duplicates included), it can't reach the content and links you have there. Therefore, it's crucial to solve the tech issues first to help Google crawl your site as smoothly as possible so it can see your content. Also, anytime the page expires, redirect it with 301 to a similar one. Feel free to shoot other questions. Cheers, Martin
Search Engine Trends | | benesmartin0 -
What's the fastest way to improve Google rankings on search results?
Hi JPrz26, I'm hoping you'll get lots of community feedback on this good question. I noticed you chose Local Strategy as one of your tags for this thread, so I'm going to approach your question with the assumption that your business model is local. I'll number some thoughts here for easy reading: Local SEO, and SEO in general, isn't a race. Both are complicated marketing disciplines that take time, and many shortcuts carry serious risks to the long-term health of your brand. Rarely, a brand offers something so phenomenal that it creates an instant craze (think about the recent Pokemon Go phenomenon), making national news. But short of your new local business making global headlines upon opening its doors (your head chef rescues a polar bear from the roof the Metropolitan Museum of Art), chances are strong that it simply isn't going to skyrocket past established competitors in the local or organic rankings. Because of this, if you need to be showing up on Google's Page 1 today, you should invest in Google Adwords for whatever search terms are most critical to your business. Depending on the competition level of your geo-industry, investment in PPC may be a temporary initiative to lean on while you build up the authority and recognition of your brand, or, it may be a permanent aspect of your total marketing picture. A bakery in rural Kansas may invest in 3 months of PPC until everyone in town knows they are the place to come for wedding cakes. Then, they can shut off the paid channel and rely on other forms of on and offline marketing to keep the customers coming in. Meanwhile, a personal injury attorney in Los Angeles is likely to have to keep the PPC campaign going indefinitely for specific keywords, because the market is simply so tough. Once you've got PPC in place, your local business should make the following core investments: Create a publishing strategy that will initially create local excitement about your business and then engage consumers over time on a consistent basis. Create content that informs and converts. Meanwhile, earning links from this over time should grow your domain authority, improving your rankings. Ensure that your business is listed on the major local business data platforms, consistently and completely (a product like Moz Local can take the sweat out of this via automation). Create a guideline-compliant review acquisition strategy that begins to utilize the local public resource of consumer sentiment, prompting locals to promote your business for you, driving new customers and new website traffic your way. Complete the circle by responding to all reviews, both with thanks for praise and offers of help and resolution for complaints. Analyze social media opportunities where you can build the most awareness of your new brand. Remember that social media marketing hinges on participating rather than selling. Begin to build an email database and put email marketing into practice. It remains one of the highest-converting avenues for many businesses. Sponsor local teams, events and organizations to begin building relationships within the community you serve, and coincidentally, earn further links that begin to establish your brand's relationship to specific geographic topics in the Google RankBrain era. Join local business organizations for further networking (think Chamber of Commerce, or industry-specific networks). Continue to build relationships. Apart from PPC, which you can activate today, none of these things are shortcuts. All of them take time, and you've got to have most or all of these components to begin to compete. Once you've got the basic components in place which your established competitors have already mastered, you'll be doing competitive analysis to identify competitive-difference makers - things that can set your brand apart from the pack. My list represents a start. I hope others will add to it and that it will be helpful in formulating a strategy that begins to get your business noticed as soon as possible, but also as effectively as possible.
Local Strategy | | MiriamEllis0 -
Should I use the Change of Address in Search Console when moving subdomains to subfolders?
Hey there, Since you are basically disabling the subdomains, there won't be any future data in GCS for them anymore. I'd recommend to set up separate folders in GSC in the same way as it used to be for the subdomains. Then, you will be able to track each folder separately like before. Cheers, Martin
Intermediate & Advanced SEO | | benesmartin0 -
By Using interstitial (popups) on the webiste, will google penalize ranks for desktop and mobile both ?
It seems likely that the interstitial is at least contributing to this pattern given the correlation during your test and given the fact that Google has specifically noted that they view interstitial pop-ups (at least certain implementations) as detrimental to the user experience. It is also possible that it isn't the interstitial itself that is raising a red flag as a ranking signal, but some other related issue (for instance, if the interstitial causes a significant page load delay, higher bounce rate, or if there is some rendering issue caused by the implementation of the pop-up). As you note, if the interstitial is the issue, I would have expected it to affect mobile primarily and desktop less so - so the fact that the result is the opposite is surprising and may indicate a different cause for the traffic dips. I assume that you have compared this data not just WoW but YoY and are certain that the pattern isn't seasonal. We do know, however, that Google is starting to move in the direction of mobile first in how they rank sites, making the mobile index and experience their primary source for rankings of both mobile and desktop versions. In any case I would recommend testing a version of your pop-up which is not of a type that Google would consider "intrusive" (see this post for more detail: http://searchengineland.com/google-confirms-rolling-mobile-intrusive-interstitials-penalty-yesterday-267408) or adding a trigger to it (so for instance, don't show the popup immediately but only if the user scrolls a certain percentage of the page, or remains on the page for a set period of time).
Search Engine Trends | | bridget.randolph1 -
How do I get an answer box for branded search?
Matthew, For branded search, this box is generated using the information from your Google My Business listing. Do you have that listing claimed, verified, and accurate?
Local Listings | | LoganRay0 -
Choosing a domain
Hey Frank, In general, here are the 10 tips how to choose a domain. If you provide the complete list, I'd try to help you in more particular way. Cheers, Martin
Branding / Brand Awareness | | benesmartin0 -
What is the real impact of schemas
In this case I'm trying to implement schema in a local business and as you mention I'm trying to create as many schemas as I can. Thank you for your time.
Local Listings | | Roman-Delcarmen1