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I would not unless your site is about gabling or casinos as stated. I would not link out to non-relevant content.

I have used linxboss, this seems like much the same thing. This type of links do not have much PR to pass, but they do give link text diversity,a nd domain diversity

Richard, Are you saying I should redirect to pages like this /name/ vs /name

Thanks for letting us know how things worked out Aspirant. Andy

I'm not sure they dont matter, i would think that .pdf, .doc and. xps for example would be less usefull than a htm, asp, aspx. but David is correct, you are better of not haveing a file name. I develop using Microsoft Asp.MVC, there are no file names in MVC i believe seomoz is also written in MVC, cant remeber what tipped me off to that maybe some one from SEOMoz can confirm MVC also leaves very clean code, no postbacks or viewstate to clog up the code

Did you get your site redirected to www? And have you noticed any change in Yahoo?

I use fixed and absolute so the box won't move when i scroll my browser. I also tested in Safari and Firefox and works just fine, it's IE which is bugging me.

screaming frog does not seem to export the whole chain though when there is more than one redirect in a chain. Did you experience the same thing, as  it may be a glitch on my side?

Interesting I have been doing bits and pieces of SEO for Baidu recently, was looking for more information.

It is unusual to endorse one of the shortest answers on the page, but Axel is to-the-point and, IMO, correct in this case. You don't want to paginate too heavily because that creates more clicks to get to all of your products. In fact, Google even recommends using a View All canonical page if it doesn't affect performance (load time) too much. The first link anchor is what counts so I respectfully disagree with dittoeffect, unless you were to link to the image on the product page from the image on the category page using a Named Anchor hashtag (could be a good thing to test). You don't want a bunch of iframes on your category page either. Keep it simple. You run an honest eCommerce site, not an uber-competitive affiliate website where you have to put links into a redirect script that goes through a directory that's blocked in the robots.txt file, etc... Make the alt text and link text the same unless you are testing the named anchor link idea mentioned above. And as Alan Gray said, test. These are all just opinions based on experience until you test.

Thats what I hear from chatter from the google employees, they are too busy working on new features to look back at how people are exploiting them. I think we'll see a big change in the future now that it got a bunch of press.

Hi Samuel, This is really going to depend on the type of customers the Fortune 500 company is targeting so I will go with your JCPenney example. 1. Partnerships - Find out who heads up business development and review the sites of every partner. If the partner does not have a link to you then get the Biz Dev person to call them up and ask. Another good tactic is to send a gift basket outside of the holidays, then follow up with a call asking. When a partner page already exists on the site it is easy but if you are major partners then you can ask for one to be built. 2. Charity - Does the company or employees participate in any charitable work? Check out the charities for donor pages and get your site listed if not already. Partner with the charity to do a local or national fund raising drive, hit up bloggers who are fans of either the charity or brand. 4. Identify Brand Advocates - Find the mommy bloggers and others online (forums included) that talk about your brand, competitor brands, the products you offer, etc and engage them. Let them hold a contest on thier blog for a gift certificate is a simple example. Coca Cola 5. Sponsored Blog Posts - This falls a little bit on the more risky side but it is an option. Vacations to Go has employed this so take a look at thier backlink profile for further insight. 6. Offline Marketing - Bridge the gap of offline marketing by creating a page or minisite for each offline campaign that points back to the main site. 7. Coupon / Deal websites - There are hundreds if not thousands of sites that feature coupons & deals by major companies. Dig in and find them. A good tactic is searching twitter, google, technorati, etc for words such as coupon, deal, rebate, sale, discount, promo code, promotion, promotional code. Create a list of the sites and submit your coupons & do an outreach campaign to the bloggers / twitter users. 8. Conferences - There are both industry & consumer focused conferences. Become a sponsor or speaker and get listed on the conference website. 9. Create a Youtube Channel - Make videos about interior design, cooking, back to school shopping, etc. However people use your products make videos of that, just be helpful. There is a reason Oprah, Dr. Oz, Food Network are so popular. I could go on but this should give you a good starting point & keep you busy. The idea is you need to energize & engage the people who already use your products and leverage that to expand the customer base.

I am with David, there are so many other important things to consider. This, I can't believe, has any influence.

Did your clients ever believe you? If so, what convinced them? It's always helpful to know when one thing gets through to clients rather than another thing. Xenu Link Sleuth should do the same thing for you, if you're still looking for a tool that might convince them.