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I got it. Didn't really notice that with snail mail I guess this kind of advertisement technique is vanishing with time...and its not really worth the effort (to collect address from there and print and send stuff there)

Case Study 2 Here are the basics about the client: Courageous Journeys Counseling is a mental health counselor (also known as a therapist) in Delhi, India. Main areas of counseling are related to family, couples, depression, anxiety and animal therapy. Brand new business (no brand recognition) Priced toward the low end of the market (Each counseling session price varies depending on the complexity. Starting at Rs 800 per hour) The client has decided to try Google AdWords to expand the business and has allocated Rs 100000 (1500$ approx) for the initial round of this campaign. THE QUESTIONS: The client has no website yet, what do you suggest? What keywords will you use? How would the bidding look like? What types of search Ad do you suggest? How would you target? Any more suggestions?

Yeah - there is various speculation about how signals or authority traverse folder structures (see for example this whiteboard Friday ) but I haven't seen anything suggesting it's permanent - all of this may be an argument for adding /famous-dogs/ at some point, but I wouldn't personally stress about it not being there at launch.

Hi, Generally the advertisers tend to follow different strategies and stick with the one, which gives them higher Conversions, high Return on Investment (ROI) so some advertiser grouping keyword by match type and some uses all match types in a single ad group. When working with broader matches changes in Ad copy can be very important so it may be that you'll want to split these different match types into their own Groups to allow Ads better suited to those terms and then add embedded negative match type keywords to streamline the traffic. Now, once you accrue data, you can pause the match types which are not proving worth for you and optimize the rest of the keywords. I wouldn't suggest going with too much of the Broad match type keywords because that would tend to bring in lot of irrelevant traffic and your much of the time and efforts would go in adding the negatives, analysing the Search Terms frequently and checking which terms are relevant and which not. BMM & Exact are definitely good option to go for. Hope it helps. Thanks

Anyone?

Hi Samantha, Thanks for your answer! Katarina

looks ok

This is absolutely perfect. Thank you James. I think i'll plan out this strategy better before I go ahead. I won't show the sign up after 1min 30secs, but let the user see the full text of a page from serp as the article. I think I will continue to restrict map marker clicks, after 3 clicks the markers will be unclickable and transparent - this is one of the most valuable parts of my website and I'm not sure how important that is for googlebot and search rankings. I'll also only ask for sign up on only certain pages. Perfect. I really wanted a way to for people to see the content and helpfulness of the website, so this is perfect.

Hello, Larger sites tend to rank better than small sites. This is due to many reasons but the larger the site the more information there is for Google to index. Also as long as you are not building pages to deep where they are hard to find and just get lost you should be fine. The quality of the content is what get you traffic. If the content is valuable and relevant to the reader it should generate more traffic and get more inbound links. It is also a good idea to link to the other pages on your site to help spread the PageRank energy around. That way you can help improve the ranking and traffic for pages that may be on the second or third tier of your menu structure. I would not worry too much about the pages per say. I would just concentrate on the quality of the content of the pages. Best Regards

That's what I thought.  We haven't seen any negative impacts in search volume or rankings from this.  However our client was concerned.

Well I do not think there should be much difference as you are talking abut directories in the same website as compared to a Sub-domain like here: cars.website.com flowers.website.com store.website.com When things are in a different directory buy are technically on the same domain they still share in the Domain Authority of the site. The different sub-domain sites could all have different Domain Authority scores from how Google looks at them as far as I know. Best Regards

Download XENU - http://home.snafu.de/tilman/xenulink.html - run a crawl of your site and right click the properties of any page to see all internal links linking to that page.

Hi MrSem, Yes, the limitations you've pointed out are, unfortunately, baked into the environment. There's no way to prove impact in a vacuum. You can't stop competitors from making changes on their end that could be positive or negatively impacting the rank of your business at the same time that you are cleaning up your citations. Search results are so dynamic, it's rarely possible to be 100% positive in stating causation, with no margin for error, because even if you can control what your company is doing, you can't control what competitors are doing in the same time frame, or as you mention, a Google update occurring in that time frame, or even a bug. So, basically what you have is industry practitioners over time noticing apparent cause and effect. When practitioners state that citation cleanup appears to impact search visibility, it's based on more formal studies like Andrew's (above) and on what they notice across the board with clients, over time. As for what is actually being cleaned up, that's easier to define. It's going to be resolving inconsistent NAP+W, hours of operation, categories and duplicates, much of the time. It can also include remedying incompletions. I understand your skepticism. Toothpaste manufacturers have a vested interest in telling you their product will make your teeth whiter. But there's an important difference here that shouldn't be overlooked: the things we've come to think of as local search ranking factors originate in the early study of local search results being performed in the trenches by very small agencies. Going back more than a decade, you can read through the blogs of folks like Mike Blumenthal, sharing what they are discovering moves the needle, client by client. That's not quite the same as the toothpaste company, because the scale was very small at the dawn of Local. You could chalk the corpus of local-related blog posts over the past 12 or so years up to being mere sales pitches, but I think if you start reading backward from 2017, you'll see it really wasn't that way. Just as in organic SEO, it's been a voyage of discovery

Thank you. Article was very helpful. Jorge