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Hi Dave, amazing, thanks! Are there any tutorials or instructions published anywhere or that you could send over to me please?

Cheers Gaurav I will try that technique.  We use something similar for the title but in the Angular app.js file, however have struggled to do the same for the description, canonical tags etc. Actually right now we add the tags we need in Javascript, using the DOM and prerender and google seems to like it.  We can;t run a crawl any longer in the std Moz package for some reason we can only do one per week now.  Moz doesn't seem to cope too well with the Javascript though.  When we tried other tools it seemed to c heck out fine. I'm not sure if it is Moz crawlers that are causing us the issue here, anyway! We're also still using Angular 1.6 so we really need to upgrade to v4 or at least 2.

Hi Gavo, My apologies for the delayed reply, as I've been away for the past 10 days. I think you're right to feel some concerns and have some questions about what your client is doing. If the myotherapy is just a service his chiropractic office is offering, then he shouldn't be building out new listings for it. Google's policy on this hasn't changed. However there are some nuances to the scenario, like: Did he legally register this with government agencies as a new, completely distinct business Does he have a unique phone number for the business, being answered "Myotherapy Office" instead of "Chiropractic Office" when patients (or Google) phone in? Is the myotherapy part of the business open at separate hours from the chiro business? There could, potentially, be cause for treating the two models as separate, but you'll need to know the complete details before making an educated guess as to whether the owner is putting himself at risk for suspension.

Hi there James, Sam from Moz's Help Team here - thanks for reaching out and sorry about the trouble here! I'd love to investigate this thoroughly for you - could you please pop a message over to help@moz.com along with your primary Moz account email address, and the name of the campaign you're seeing this occur with, along with one or two example URLs for the 404s we're picking up so we can take a look and run a few checks on the backend? Looking forward to hearing from you!

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Assuming you are keeping your domain, what you should do is 301 redirect your old pages and your competitor's old pages to your new pages. You can't rename their domain to yours but you need to redirect it to yours. You will also have to continue to keep ownership of the domain (renew it when necessary) to be able to benefit from the domain authority and "link juice".

Hi James, I have had some experiences like this in the past but with much smaller numbers of Google revisiting 404´s of old pages.  But they never stopped crawling live pages as well and after a while (sometimes over a year) they did stop revisiting them. This is very strange indeed.  So is it the case that none of your live pages are in the index? If this is so then there is nothing to lose and would start over.  Also when you say deleting it from the index you mean using the temporarily remove url´s from search results through the GSC? Or do you know another way of actually removing it from the index? If they are only removing it from the search results and not from the index it might actually not work because those 404´s would still remain there in the index.

Did you try to add a third hreflang annotation like this? You can assign more than 1 hreflang annotation to an Url. Maybe you could test this idea for a subfolder that you can easily track on Search Console.

The links on the top of the page might be better for user experience not necessarily weight. Links could be missed if the user does not scroll to the bottom  so having them up close to the top would allow them to be presented to the user before they leave the page. Google will index them however even if they are at the bottom.

Hey! Sure you can write into help@moz.com and we will get you sorted out!

Thank you everyone! I should have noticed this, so thanks for pointing it out. Thanks for your help! Becky

Hi Igor, Thanks for the response. I have a confusion with your answer. Could you please clarify? > How can they affect your rankings if you don't have pages optimized for these queries on your main domain? As Google considers sub domains as different websites, related traffic is getting taken away from main website. It it don't hurt, at least main website get benefited with receiving this traffic IMO. > Is your goal here getting relevant traffic to your website or ranking for more keywords with your main domain? Both. I think these are vice-versa. If we rank main website for more keywords, relevant traffic n will be increased automatically right?. All I would like to know is, if our website traffic increased by 30% for branded & relevant keywords, will it benefit our website in rankings?, especially for non-branded organic search.

If you only have outbound links from your internal pages then that should be a major clue as to why you have poor "PA" Page Authority. You need to develop a concerted effort to "Earn" links to your content. Especially from high "PA" pages on high "DA" Domain Authority websites. There are a lot of ways to earn inbound links but the best way is to create great high-quality content that solves problems or answers questions. How about giving people a solution to a problem your clients often face. Create your solution pages to get people to go to and stay on your site. People will start to pick up the content and the inbound likes will start coming in.

Thanks to Donald's post, we could improve the value we get out of moz.com. As our keywords are phone numbers and the "best" numbers are changing a lot, we are now updating our keywords on a weekly basis. This gives us a much more relevant visibility value.

I would think of these as keyword first, and use the general topic to inform what should go on that page. You'll also need to separate the purpose of the page versus the intent of the keyword. For example, let's say you sell payroll software. A few of the keywords you'll encounter might include: payroll payroll services payroll software free payroll calculator how to do payroll Each of these keywords has a different intent - so I would start out by identifying what the user should likely find if you were magically ranking #1 for that content: payroll - this is a "split intent" keyword and the user could be looking for a number of things. Let's set this aside for a moment, but most likely only your highest linked pages will rank for a head term like this, so your goal is to either get your homepage ranking, or get your "payroll guide" type of content ranking. payroll services - this is going to be a features/services type of page or even a homepage, since the user is looking for someone to take over their payroll. As a software company, you may want to build this page and tell users how your team handles payroll (if they do) or how the user doesn't need to hire a full service because your software makes it so easy. payroll software - this user likely wants to do their own payroll but automate the process with software, maybe even making it a one-step process. That deserves a feature/product type of page experience selling them on what your software offers. free payroll calculator - this user is most likely already handling their own payroll and just wants to use a quick tool to spot check their numbers. You should built a tool that does this for the user, and then have a call to action on the page that says you can save them a lot of time by just using your software instead. how to do payroll - this user is early on in the process of hiring employees or managing payroll and wants a complete guide to make sure they're doing it right. This type of query deserves a long-form guide, similar to the Beginner's Guide to SEO. On each of these pages it might be natural to talk about taxes, W2s, benefits, deductions, etc. But you're going to talk about them different on each of these pages. Yes - you will want some body content on every page you publish that is intended to rank for something, but you can talk about the topics differently on every page. Does this process help you in figuring out what type of content to put on each page? I can keep going but want to make sure that this is helping.