What is the best PPC management and Optimization software platform?

[Guest]

This post is deleted!

[Dalessi]

I think that may be pretty hard for a non-agency to get the best results across multiple platforms. That is unless you have a pretty big budget and can hire dedicated internal employees to do the work. That could get pretty expensive though and that is why a lot of smaller companies use a company to manage their advertising and work with the company.

There are a lot of great platforms out there but the learning curve can be pretty big and take time and money to really learn the software. If you are a small company I would recommend just hiring a company that knows how to do the work and does it every day.

You are going to have to manage the ads daily and do a lot of A/B testing and be able to switch gears pretty fast until you find what really produces the best results. Unless you have the internal resources and knowledge to bring your "A" game, I would find a few companies in your budget to talk to and find one you think may be a good fit for your company. They may also be able to set up a platform for you and train you how to get the best results possible results using it.

[Roman-Delcarmen]

Depends on what are you looking for and what is your budget, in my case Im not work on an Agency but I work as in House. In the other hands when you talk about Optimize you mean a tool that give you the best performance in that case this are my suggetions

1- Wordstream is by far the best software/app to manage ppc campaigns,

Pros
It’s a cross-platform tool that lets you manage your Google, Bing and Facebook advertising accounts in one easy-to-use place.
It has a really accurate engine to optimize a campaing in minutes, not days or weeks

You will also receive customized reports and alerts to stay up-to-date on how your account is performing. It gives suggestions to lower cost and reduce cost-per-conversion so you can remove the guesswork and make smarter decisions.

Cons
is not cheap and it require medium to advance level skills to set it up properly. Pricing on Wordstream tools depends on your monthly budget,with prices starting at $249/month. You can also choose to go for a free trial

2 - PPC BidMax - is another amazing bid management tool. It helps you manage your bids across different campaigns on Google, Bing and Yahoo from one single platform.

Pros
It helps you automate your campaig, keyword bidding, each an optimal average position, and so on
Is a cheap but good alternative to wordstream. So if you dont have the budget this is a good alternative to manage your PPC

Cons
In my Opinion does not have the same level of accuracy of wordstream but it can help you if you are a newbie

3 - AdRoll is a well-known retargeting tool that lets you do remarketing in a better way. Through AdRoll, you can remarket on Web, Mobile, Facebook and Twitter all from one single place.

Setting up campaigns on AdRoll is easy. You just need to install their SmartPixel on your site. The pixel cookies your visitors allowing you to create a remarketing list and use them as targeting in your campaigns.

The good thing with AdRoll is it doesn’t just target Facebook and Google Display Network. It also targets over 500 different ad exchange networks so you get more chance to reach your audience through retargeting.

[Guest]

This post is deleted!

[JDavis97703]

If you are looking for PPC management software that automates budgeting tasks, you should checkout shape.io