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Very helpful, Daniel. Thank you very much!

Nicholas, do you recommend any particular heatmapping tool? We've used Crazy Egg for years and I have no complaints, but I've been tasked with evaluating other options. Thanks for any insight you can provide...

Someone from Moz will probably give better insights but the DA metric may not be impacted by your change but rather the update to the tracking index from Moz. If you read into the DA metric they provide I believe it is relative to their index and will fluctuate based on data they hold - primarily about links and site quality as a whole. I'd be surprised if pruning your content put you in a place where DA was negatively impacted as a direct result.

Hello Janki99, While I cannot recommend a system to track those metrics, I will suggest building backlinks to the content that your competitors with higher DA are now beating you at. If they have higher DA, one of the reasons is because of the number and quality of back links. They may even be able to garner more backlinks on the articles they wrote that displaced your ranking. So i would personally start a backlink campaign. First analyze the hanging fruit, then your competitors. Use OSE to find what backlinks to oyur competitors may be valuable to you. Thanks, Don Silvernail

Hi CathyWix, I would check the backlinks going to the negative pr articles. It may be the new articles and links you built are not good enough to overpower the articles that are negative. Are the negative pr backlinks of editorial level or higher? You might need to get some good press, there may not be enough good pr articles or the good pr articles are only generated by you. Generally if you are looking to get good pr you will need others to write articles in high ranking editorial publications to overcome bad pr. Thanks, Don Silvernail

Absolutely agree! Thank you!

In my experience a couple of spaces and the order of attributes don't matter at all. Google will understand just as easily and your developers won't have to jump through extra hoops.

Hey, Dave here from the Help Team! Its hard to determine why the crawler might be stopping at page one without specifying the domain that you are trying to track.  Can you email us at help@moz.com so we can dig into the issue? thanks!

Hi Becky, Without really investigating this it's hard to find an exact reason as to why you're experiencing ranking drops. You're right to check for any recent algo updates, but if there was something large - the entire SEO and digital marketing community would be losing their minds now. If I were you, I'd take some time to analyse the pages that have experienced the ranking drops, looking into the following areas: Check for algorithm updates (which you've done) Run your site and URLs through Page Speed Insights and make sure that there are no serious errors highlighted. If there are, make sure you get them fixed ASAP. Check that Google can actually see those pages, making sure that there aren't any nofollow, noindex tags in place Log into your Google Search Console account and check for any crawl errors, indexing errors & sitemap faults etc Run a crawl of your site in a tool such as Screaming Frog and check for any 404's, 302's and any redirect loops that may need to be addressed Do a full backlink analysis to make sure that any links pointing to your site are relevant and not spammy. Any low quality links pointing to your site, whether you built them recently or years ago will be having a negative effect I noticed that the URLs on your site don't use a trailing slash at the end. However, when I manually add a trailing slash, both URLs are showing as '200 OK' meaning that these can be considered as two different pages, which can cause confusion to Googlebot. I'd recommended making sure that any URLs that include a trailing slash are automatically redirected to the version without one - implement that site wide. Also, should a user search a URL on your site with a capital letter in the URL - they are being directed to a '404 Error' page. Implement a site wide redirection to make sure that any URLs that include a capital letter are then redirected to the correct lowercase version. For example: http://www.yoursite.com/proDuct > http://www.yoursite.com/product I'm sure there are a few other areas that you can look into but hopefully that provides you with a good basis. Best of luck

Such a good point and thank you so much for going into this in such depth! There's absolutely nothing wrong with the URL or even the slug. It's just from trying to do keyword research after the fact, there doesn't seem to be the search volume for the exact phrase I've used to suggest I should have used it. Sounds like keeping the slug the same but working on optimising everything else is the way to go! That and being much more mindful of what I'm doing moving ahead!

As our "B" page has no rankings, we will just go with a 301 redirect immediately. Thanks again for you help!

Thank you, I guess as long as it reads normally, it is best as you mentioned.

Question: if you start redirecting the longer URLs for the shorter, don't you get actually do get dinged for - ecessive 301s or daisy-chain 301s. How do you handle this for large sites with products? Canonicals?

Hey KentH – it's such a pain to deal with linking penalties, and I'm sorry you're facing that now. Onto your problem: Google definitely prefers that you make the request of the linking website's webmaster to remove the link to your site, or at least add a "nofollow" attribute to their link (pointing to your site). That said, they understand that it's not always possible to accomplish that. Here's what I recommend: First, reach out to the webmaster/host of the website (you can find this by looking up their domain on WhoIs) Then, if they respond and have "resolved" the linking issue (either by removing the link, or adding a nofollow attribute) you can consider that link/linking root domain addressed If you don't get a response, or the webmaster refuses to alter their link to your site, you can go ahead and add their domain to your disavow file. It requires a bit of patience–don't wait too long to hear back from the webmasters (I'd personally give it no longer than a week). I hope this helps!

Hi there Jo from the help team here! I can see that Dave replied to your previous query indicating that we strive to complete the index early, and so in this case we have! You can find out more about the latest update here https://moz.com/products/api/updates Best wishes, Jo Ps: I accidentally replied whilst I was accessing your account, I've now deleted the accidental reply.

Thank you for clarifying about the over optimisation.