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"they'll often let a site with a stronger link profile win when there are two sites with the same piece of content" I agree with Kristina that the stronger site is usually the one that Google ranks better. Your question is one of copyright infringement.  A few days ago I gave a detailed response to a similar question here.  My response is "what we do"... the process might work for you or you might want to modify or develop your own method.. https://moz.com/community/q/competitor-using-our-product-descriptions

Thank you that answers my question.

That is what I did so I guess I am good. Now, I just need to create nice blog pages that satisfy the user  and link to the correct pages so that the content between the 2 pages I link benefits the pages. Thank you,

I agree with Roman and Donald that it's important for SEO to properly mark up your headings and should be fairly easy to change font size with CSS. It's also important to get your heading markup right so that folks who rely on screen readers and other accessibility devices can navigate your site.

Hey there! Tawny from Moz's Help Team here.  Because of the way we index the web, we might be seeing more or fewer links going to the www version of the site you're checking than we're seeing going to the root domain. The two versions of the page can definitely have different Page Authority, and different Spam Scores.  ​ We'd recommend taking a look at both versions of the URL to see which has more spam signals headed toward it. ​I hope that helps! If you've still got questions, feel free to give us a shout over at help@moz.com.

Hi Taylor, great question! I think the first thing to remember is that AMP is something you want to implement alongside a mobile-friendly website, not as a replacement. AMP pages by nature are faster than the typical webpage and so they should not be affected by this, according to Google's statement: "The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries." They also note that query intent is a very strong signal and so in theory a very slow but very relevant page could still outrank a faster, less relevant result. My take on this update is that it is a sign of Google starting to focus on making the shift to mobile-first indexing. If you want more info on that, I wrote a blog post here on Moz about it recently: moz.com/blog/mobile-first-indexing-seo

Ideally you would indeed change the title to Sweaters Page 2. Most CMSs have this type of functionality or plugins that will allow it. The best way would be to add a plugin or functionality that will let you use a template for this type of thing, so when your code recognizes it is on Page X, it automatically appends " Page X" to the title you've set for Page 1. If you don't address this issue, Google may have more trouble deciding which page is more valuable and thus which to show - page 1 of your category or page 47. Obviously you know you will always have a Page 1, but the number of additional pages will vary, so typically you spend more time optimizing Page 1 and thus want it to be the one that ranks higher. You can handle it with a canonical so pages other than 1 list Page 1 as the canonical, but then you have fewer total pages indexed and able to show.

Thank you! The redirect was my suspicion as well. It's the last issue that could be causing this, thank you for affirming.

Hey K. Happy you found value in everyone's response here. For your URL, I see your structure resemble a blog structure with your subfolder being "learn" instead of "blog". So if it is, your final URL that you described is fine (learn/buying-guide-for-inline-skates). As a counterpoint, if you had this content as a hub page (some form of content pillar/topic cluster) for example, it would've been a good possibility to just change the URL structure since you have many Buying Guides. Different types of content, different ways to put it on your site.  Like so: /buying-guide/inline-skates At the end of the day, the structure needs to be logical and reflective of where your content is. I think you got it right anyway. For the execution part; I would not recommend using the "crawl as Googlebot" function in search console. It would be way too time-consuming for you, and it is not really designed for that kind of work. Instead, update your sitemap with the final URLs and send it again via SearchConsole / Bing Webmastertools. Also, don't forget to go ahead and change the internal links pointing to the old URL to point directly to the new ones or else you'll just have a bunch of 301's crawled by Google. Make it seamless. Monitor. Monitor. Monitor. Hope that helped!

Hi, adding a canonical tag to your main site should allow Google to tell which one to index, especially if your 301s aren't working. More info about it here: https://searchenginewatch.com/sew/how-to/2288690/how-and-when-to-use-301-redirects-vs-canonical There is also the option of adding a noindex tag to a page: https://support.google.com/webmasters/answer/93710?hl=en Hope this helps.

No problem

Thank you Nicholas!

I personally play the Google game - use Google's own products where possible. Google happens to have Google Optimize, which will let you run all sorts of A/B tests pretty easily. Benefits: Google itself knows you're running an A/B test so your rankings shouldn't fluctuate; you get access to any Google Analytics goals and events, in case you want to set up your own custom metrics. I've also successfully used tools like Optimizely and VWO. Most do a pretty good job of ensuring that spiders just see the original while human visitors are split. It depends on how specifically you set the test up. If you send all the traffic to a single URL and JS does the magic, you're safe. It's when you code an entirely separate codebase and then split the traffic between two URLs that it can start to splinter traffic and adjust rankings. You can still do that safely; you just need to make sure the "B" (and C, D, ... N) version(s) have a canonical set to the original page.

In addition to Brooks' suggestions, I recommend http://pointblankseo.com/link-building-strategies Good luck!

Good luck on that, Patrick. The business may want to consider consolidating their websites so that all branding and marketing efforts are feeding a single super site instead of being bucketed into two sites.