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The Pagerank of a page, no matter what page it is, will flow out of the page to the pages to which it is linked.  The amount of Pagerank that is passed to a specific page is determined the amount of pagerank the linking page has, the number of links on that page, and the subtraction of a certain percentage of Pagerank (because the algorithm determines that there will always be some lost). Take your first example: Let's say the homepage has 100 units of link juice (just work with me here).  And let's say the homepage has 16 links on it to 16 pages and the percentage of link juice lost off is 20% (I'm not aware they've ever told us exactly how much is lost).  After the 20% decrease, the homepage has 80 units of link juice to pass on to the linked pages.  Since there are 16 links, each page gets 5 units of link juice (80/16=5). So, in the case of your first example, where a site's homepage has a lot of links coming to it and the category and product pages don't have any, that may be alright for them.  If they have a good link structure, they may pass enough Pagerank through their internal links to the category and product pages to give them enough authority to out rank other similar product pages.  This actually works very well for sites because typically you want the homepage to rank for more general keywords which are more competitive and category and product pages to rank for more specific keywords which are less competitive.  So, the pages that have the most authority are competing for the most competitive keywords. In your second example, it works similarly, the blog pages each pass a certain amount of Pagerank to the homepage based on how many links each blog post gets (and how authoritative those links are) and how many links are on those blog post pages.  Each post may be passing only a small amount of Pagerank, but since the blog has a lot of blog posts all linking to the homepage, it starts to add up.  That builds up the Pagerank of the homepage, which can then be passed on the category and product pages.  You can also pass Pagerank directly to the product pages by linking to them in the blog posts. As to whether having a relevant keyword in the anchor text increases the amount of Pagerank passed in the link, no it doesn't.  It can, however, contribute to the linked page's link reputation.  The anchor text in the links to a page are one signal to the search engines of what that page is about and, thus, what keywords that page should rank for.  So, having relevant keywords in the anchor text, can help a page to rank better for specific keywords because it increases the page's reputation for that keyword.  This, however, I believe has been somewhat weakened lately with Google's updates.  Do to spam abuse, I think Google has lessened the signal of anchor text. I hope this to make it more clear for you. Kurt Steinbrueck OurChurch.Com

"Last year I spent over $10,000 on SEO services for the job boards and didn't see any Google increased traffic for my money. In face due to Panda and Penguin our traffic to the job boards has actually gone down by 50% despite throwing all that money into SEO." Well it sounds to me like you were burned by a blackhat SEO company. It's hard to tell who does it right and who does it wrong and unfortunately I've seen more cases of this than the latter but I like to think that's because  the people that are happy with their services aren't quite as vocal. In any case, if the SEO company you were working with resulted in you getting hit by Penguin and Panda then they were clearly doing it the wrong way and they should know better. Hopefully as people become more educated and Penguin evolves these types of blackhat spammers will run out of business and disappear entirely, leaving the door open for the real marketers (SEM is the better term) to pick up the pieces and re-claim their name. Your other friends were burned as well. Again there are a ton of blackhatters out there and it's really too bad. The company I work for in-house was paying thousands to another SEO firm that did the same thing and I've spent almost a year digging this domain out from under penalties. It has been successful, I might add. You should look into other Digital Marketing firms. Portent, Distilled, SEOAware, etc. There are so many that do awesome jobs. Here's the thing I like to think will help you find a real SEM marketer: If they promise to get you "tons of links" and improve ranking QUICKLY, they are no good. That's the kind of thing that lands you in Penguin-hell. If they promise to develop a strategy for the long-term and produce content while finding channels and funneling opportunities your way then you're on the right track. From my experience, the list of SEO firms here at Moz.com is excellent and a good place to start when looking for this type of marketing help. I'm truly sorry you and your friends had a bad experience. Don't despair, this can be fixed. And the honest-to-goodness fact remains that organic listings get more qualified traffic than paid and ultimately generate more conversions. That's a fact that is backed up by stats. I wish you luck in the future and appreciate you bringing this conversation to these forums. I know you are not alone, many others have been burned and I hope that those who have can come here to get answers from the good folk of the Moz community. Take care!

Hi Chris, Thanks for the reply I meant to add the company in question they are: http://www.thepackagingcompany.co.uk/ Tracy

Sorry for such a late response to this, but I wanted to say thanks for your help.  We'll be moving forward with the targeted language in the URLs. Thanks, crw

Well after four score and twenty other solutions I tried, I eventually tried a solution that my web hosting company suggested. They created a bogus domain name for me and pointed it to the root folder. The only drawback to that is that our billing account goes by the bogus domain name instead of the main domain name... yeah... boo hoo right? Lol Then they made our main domain name point to the magento subfolder via the dns zone records. That way I'm able to treat Magento as if it's a root folder install, but still keep it in a sub-directory. I get to keep my actual root folder free from magento installation files, and there are NO complex .htaccess rewrite rules, or modifications to the /magento/index.php page either. All in all, it's a great, fast and easy solution to the issue I was having. :)))

Yes! I just checked and they seem to all be there! I don't know what was going on before, but thanks for the check!

Buon Giorno, Thank you for all your answers Ciao

Hi, if anyone is interested, i have found the solution for those type of links: You can generate a 404 by catching the string. RewriteEngine On RewriteCond %{REQUEST_METHOD} GET RewriteCond %{QUERY_STRING} (^|&)your bad link RewriteRule .* /your 404 link#$1 [NE,R] I hope that will spare somebody the time i needed.. Cheers

I would say that for the latter part of the Title it is better to have the actual name of the company than "Commercial Estate Agents" on every page. Apart from that is on the home page where the format could be "Name of company | Commercial Estate Agents". That way you are reinforcing the company name/brand which is reasonable whereas I think repeating "Commercial Estate Agents" is a little spammy and IMHO you don't need to keep using it as the clear message of the site and the pages it has should give the understanding that the site if for a commercial estate agent. On your other question, I would say: Birmingham Commercial Property Tips | Company Name is better than Birmingham Commercial Property Tips | Help find the perfect premise The latter says what the page is about, presumably "commercial property tips", but the second part is just extra words that I assume are saying the same thing, apart from the first part is more focussed on Birmingham. That's not to say you couldn't use the latter in the page Description tag which could read something like "Company Name will help you find the perfect commercial premises in Birmingham". At the start of the the page itself I would also say something similar. Peter

thanks guys.  Very helpful

Anytime Roger! Glad to hear you are liking the new tools

I'm biased because I created the strategy... But I think we do pretty decent stuff with video at Distilled. We offer training, consulting and conferences as our products. Our YouTube channel - http://youtube.com/distilledseo is filled with loads of informational content designed to increase our brand awareness. This content also lives on our blog We have video all around our website designed to improve conversions and sell our identity as a business e.g. https://www.distilled.net/contact/ https://www.distilled.net/about/people/benjamin-estes/ Then we have an entire library of premium video content which you have to pay to access http://www.distilled.net/store/landing/ . This stuff is way deeper in the conversion funnel, but helps to get us bigger customers and high value contracts.

Hi Fisken, The best way to proceed depends on who you want to target: If you look to target a global or location independent English speaking audience (they might be in any country, the US, UK, Europe, etc.): Using a .com (or any generic domain, which won't be restricted to a specific country) will be the best way to go. If you look to target only English speakers located in Sweden: The easiest way would be to enable a sub-directory in your current .se domain: yourbrand.se/en/. If a sub-directory is not possible, then you can also enable a sub-domain for the new language, although if the site is small, I would recommend the sub-directory as it's easier to set and it inherits in a direct way the current popularity you have from your current version. This is not so straight-forward when working with sub-domains. Please, keep in mind that this option is only good if you really want to just target English speakers located in Sweden, not abroad; as if you keep your English version inside your .se domain it will be automatically geotargeted to Sweden. If you look to target a specifically located English speaking audience abroad: Use the country specific ccTLD to target its English speaking audience. For example, if you want target specifically people in the UK or Australia, the best would be that you use a .uk or a .au ccTLD for each case. Choose this option only if you really want to focus your English speaking version to people located in a specific country. For more international SEO information, please take a look at: International SEO Fundamentals International SEO Checklist  7 International SEO Factors  If you have any doubts, just let me know!

Thanks for your help Jesse - will just have to work harder

Thanks Aleyda, I read your article it was very informative and my confusion has been sorted out