Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Latest Questions

Have an SEO question? Search our Q&A forum for an answer; if not found, use your Moz Pro subscription to ask our incredible community of SEOs for help!


  • Content Marketing Approach I would approach this from a content marketing view rather than adding pages with links. Use your blog to discuss case studies as they occur in different cities. Example, in Milton, a homeowner needed a general carpet cleaning but requested green non toxic cleaners because of small children. We went in with our top rated brand of xyz cleaner because it did this and that and solved the clients needs. Maybe there is a story in every cleaning that can be developed to educate a reader about carpet cleaning - at least one paragraph - enough for a short blog post. Announce Your Story on Social Media Then post a short notice about this on Google +, Facebook, and Twitter with a link to the blog - Milton homeowner benefits from green carpet cleaning alternative, etc. If the client wants to offer a review, send them links to where they can do that (Google + is my first choice, but Yelp is also good for carpet cleaning). Over time, your client may have numerous case studies within the specific cities as these would build a "content hub" for that city. Google may start to recognize your client as an authority for carpet cleaning in that area and then page ranking may start to happen. What Does Google Want? Google wants authentic, real content rather than an obvious attempt to try and fool their search engine algorithm. You could also set up separate blogs with separate domain names for each city such as miltoncarpetcleaning.com but I'm not sure that that will have as much page ranking juice as it used to. Following the trends in Google we need to be careful about how we are using links and trying to take shortcuts for page ranking when shortcuts are being shut down. Authentic content and the social response to it is what will be driving page ranking as we move forward in this second guessing of what Google will do next. Google Places and Landing Pages Revisited - Case Study - A Place for Mom Then again, there is also the Google Places issue. It's hard to compete when you do not have a physical location in the same city. However I have seen a national company get placed above local listings. A Place for Mom uses landing pages to compete with local assisted living businesses, and in my area they do it very well. If you do want to go with the landing page approach, use them as a model, if they are ranking above the Google Places in those cities, and see how much content they create that is relevant for the local area. A lot of it is educational information. They have huge domain and page authority. Check out their links to the local pages with Open Site Explorer for ideas.

    Local Website Optimization | | DaveBrown333
    0

  • Guest posting guidelines. Because nobody ever looks there either!

    Moz News | | KeriMorgret
    4

  • Gary, I'm not even sure their algorithms can automatically detect duplicate images purely by the image visually.  As a forensic audit professional I have not seen this.  Where I would have concern is from a manual reviewer perspective.  Google employs a large network of manual reviewers, so in that scenario it would be possible for detection of duplication of images. Again though, what matters is context.  If they are on a site where the majority of content is not those specific images, and if that site is a quality site that offers unique value to site visitors, this should not be a problem or a concern.

    Technical SEO Issues | | AlanBleiweiss
    0

  • Hi Abe Schmidt, I am getting same issue and i have tried FF and Chrome but no luck. do you know what i have to do to export report in PDF. Thanks Tahir

    Getting Started | | APH
    0

  • There isn't a way for a user to force Google to give the larger sitelinks like that, unfortunately. It's something they do at their choosing.

    On-Page / Site Optimization | | KeriMorgret
    0

  • I really like Alan's answer. I think that the three questions one must ask are... Q1: Why are you writing? Q2: What is the content quality? Q3: Why are you linking? A1: On my site I am writing because I have something to say that I genuinely believe that people want to know and should read. I am also doing a lot of writing because I know that there is search volume for the content. I am trying to produce a quality content resource for the visitor. I am not blathering. A2: My goal is to produce several hundred to a few thousand words of content with several great photos, interesting graphs, attractive graphics and tabulated data. Before I write, I make sure that I am going to produce content that will be one of the best pages on the web for that topic. It is high quality content deliberately produced because people are searching for it. I am not blathering just to get a page up. This content can take several days per page to produce. A3: When I link, I am linking to additional information that the reader might want. Often that content is on my own website and for that my links are similar to the in-content links on wikipedia - where a keyword links to another page on my site that matches the topic perfectly. I also often link to several other pages on websites that I don't own and those links are going to content that is superior to mine in some way. Again like wikipedia. If you are writing and linking with a purpose then you might be doing well. You can assess that by determining if visitors are "liking" or "sharing" your content. If that is happening then you are doing fine. If that is not happening then maybe you are blathering because you want to put links in the content. If that is the case I would post less often and post higher quality. It will be a greater bang for the buck.

    On-Page / Site Optimization | | EGOL
    0

  • Run your site through SEM Rush. It's generally pretty accurate if you need a better understanding of what pages draw traffic and for which queries. After that, it's a good idea to use your analytics tools to identify pages that draw traffic. One really good link may be driving a ton of traffic to a specific page, but it may not necessarily rank very well. The site might lose a significant amount of referrals due to that link. So make sure to check where your referral sources go as well. When all of that is said and done, it's time to look at links. Use a few different sources such as Webmaster Tools (Google and Bing), Majestic SEO, Ahrefs and OSE. Majestic and Ahrefs are the favorites, as far as percentage of links and freshness. When you have the Keep and Cull list, make sure to redirect the keepers to relevant pages. If the page was about donuts, send it to the new donuts page. Don't send it to the bagels page. Google dislikes that. Blanket redirects are generally sub-optimal. As for the culled pages, you might try to offer a useful 404 page. Something that helps them find something similar to the topic of the page that went away. When all of the dust clears, 410 the culled pages. Alternately, you can skip straight to a 410 if you're only worried about bots wasting crawl budget on a bunch of 404 results.

    Technical SEO Issues | | Travis_Bailey
    0

  • Hi there! Thank you so much for reaching out! We're currently working on a monthly reporting feature that might offer the additional timeframe options you're looking for. However...I don't have an ETA on this feature, nor am I sure that it will be exactly what you're looking for. The good news is we have an outlet for great ideas like this! I'd love to point you to our Feature Request Forum! https://seomoz.zendesk.com/forums/293194-Moz-Feature-Requests You can post feature requests in this forum so our product team can review them and let you know if and when we can bake them in! I hope this helps! Let me know if you have any other questions! Cheers! Erin P.S. I personally don't have any tutorials for transforming CSV's into lovely graphs, but I'm sure someone here does!

    Moz Tools | | ErinMcCaul
    0

  • You made complete sense. Is there no way of updating the old blog to your site design? A few questions you could ask yourself to figure out if it's worth moving to the subfolder and leaving the subdomain where it is: Does the old blog get much traffic? Does it have many links and shares? How old is it and how many posts are there? Despite that, if you do move to /blog the best case scenario is still to 301 redirect old posts to a new unique URL for each post if you can. From what you say I'd also think the new design will look more professional and therefore, potentially lead to more sales.

    Intermediate & Advanced SEO | | Alex-Harford
    0

  • Hey Gordon, Thanks for following up. Unfortunately, it looks like the index from January 17th and the one that was just updated yesterday, the 30th, are both still being affected by the 2 point drop in DA. Our engineers are still working on a fix for this, but you wouldn't see the changed until at least three weeks after the fix is deployed to the index because it will take three weeks to collect and process new data with the fix in place for a new index. I'm afraid we don't have an eta right now for when this will be fixed. I'm very sorry for the inconvenience this causes. Chiaryn

    Link Explorer | | ChiarynMiranda
    0

  • you could always create a new e-mail account which is a forwarder onto the actual addresses you want the reports to go to.

    Other Questions | | Gordon_Hall
    0

  • If you interlink a bunch of your own sites like this and make a few thousand links, you'll get a penalty.  You're begging for one under Google's link schemes guidelines. We've had several clients who had "maps" with all their locations in the map and all the links going between each site.  It can create a few thousand (or a few hundred thousand) links very quickly. If you're going to do this, at the very least make them no-follow.

    Intermediate & Advanced SEO | | MattAntonino
    0

  • Thanks Alan, Wigas and Tommy for your in-depth responses.  Really appreciate the insight! Alan - no notifications on Webmaster Tools.  Feel like I'm between a rock and hard place with the spammy links.  Google does say if you upload another file it will completely override the first disavow file, so perhaps I should consider uploading a new file with only a couple of bad links, thereby negating the original file with over 800 spammy links. Wigas - Crawled through Moz showing over 100 critical fixes including configuring attachments as no follow/no index with redirect to main site. Need to work on improving the backlinking! Tommy - Disavow is just a mystery. Bottom line probably is if you don't have any warning notice in Webmaster Tools, don't disavow, just improve. Will revisit title-tags and image weights for sure to improve response time. Certainly have a big mess to clean up! Thanks again!

    Intermediate & Advanced SEO | | trailblazerzz9
    0

  • So, i came up with an alternate method that did not require a new tool.  I used the Search Queries report from Google Webmaster Tools and exported all keywords that garnered at least 1 impression in the past 90 days.  I then did a VLOOKUP in Excel against my keyword list for Average Position from the exported GWMT report.  Anything that did not produce a result can either be assumed to have a position greater than 100 or non-existent, which are essentially the same thing and where I need to improve my site content. The only thing I question is if the Search Queries report in GWMT includes paid search results and rolls that data into the average positions.  That would skew my findings tremendously.  Anyone have any idea on that?

    Other Research Tools | | dsinger
    0

  • If duplicate content does between two sites owned by the same company exist what is generally the outcome? Does one site rank and not the other? Are both sites penalised? Does location influence the site that ranks?

    On-Page / Site Optimization | | HBPGroup
    0

  • Is one domain with four directories an option? If so, that's what I'd probably go for (as long as the four products don't compete with each other directly). The reason for this is that I imagine you have a finite resource pool: using those resources on one website rather than four websites or subdomains (remember that search engines treat different subdomains in much the same way as different root domains - as separate entities) will be the most efficient way to use them, giving you the best chance of success.

    Branding / Brand Awareness | | BenjaminMorel
    0

  • Hi There! You may have reached your page crawl limit set for your account. You will need to lower your page limit for each campaign to be closer to the actual amount of pages you have. Here is where you can lower your page limits when viewing your campaign settings: http://static.seomoz.org/uploads/edit-the-name.jpg Hope this helps!

    Getting Started | | DavidLee
    0

  • Hi Erica first of all, thks for answering!! I will read the link you sent to me in order to find a solution (at least to try it). I know It will be hard to save all shares though, Kind regards Francesca

    Social Media | | Red_educativa
    0

  • Hi Yiannis Sure, my email is gary@elitegroupmarketing.co.uk Look forward to hearing form you.

    Content & Blogging | | GaryVictory
    0