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Hi there, For Hotels, I would recommend: **name.com/hotel/luxury-rooms/ ** WRT to your enquiry about the location, for hotels, I would use : name.com/hotel/luxury-rooms/location If you have multiple locations, then use name.com/hotel/luxury-rooms/country/city or name.com/hotel/luxury-rooms/state/city For Cottages: name.com/cottage/cottage-name/country/city or name.com/cottage/cottage-name/state/city Create Google My Business profiles for each location.

Thank you!!! These questions are golden! I agree. It's important to see if they have a good understanding of how to measure and track our goals. We ultimately want to make sure that our investment in an SEO agency has a good ROI. Thanks again! I appreciate all of the help!

This. Fiverr is spam-ville. All the job requests are active requests for spam, and most of the people who take the jobs are con-artists of one form or another. Darin is right OP, re-think your approach

Miriam, Yes, that was very helpful! We will make sure to follow these steps.

The only real problem is disavowing a site that might be helping you, but in this case that doesn't seem likely. It's more about a waste of your time and efforts.

Playing with indexation tags can be dangerous (same goes for robots.txt). Google should still be able to read the repo even if it is no-indexed, as long as you haven't also blocked the repo in robots.txt. Robots.txt is telling Google what to crawl, no-index is telling Google what it can or can-not put in its search results Of course, if your docs were ranking because of PageRank passed from the repo, the no-index tag will kill the PageRank of the repo (and thus all the docs which it links to, as they are not being 'fed' any more). If a page is no-indexed, it's seen as unimportant for Google and the PageRank is often nullified. Although Google can crawl no-indexed URLs, they crawl them WAY slower as they're seen as really unimportant with no PageRank (at the bottom of the internet) Why not just put all your PDF docs in a PDF sitemap ans submit to Google in Search Console: https://stackoverflow.com/questions/1072880/should-i-list-pdfs-in-my-sitemap-file This will let Google see them all. But if their parent is no-indexed with no PageRank, they may still not rank as well as before...

Again, the thing is that the client has made the decision and he definitely wants to do this. I'm not planning to fight it any further as I've already explained to him the difficulties and he appreciates them and has made the decision to do it anyway. The new site won't be exactly the same, but it will have broadly the same set of products, albeit described in a very different way. The situation is undoubtedly difficult and undesirable, that's for sure. But the client has made a business decision and now we have to find the best way through it.

Big question here is, are any other tools giving 5XX errors on those PDF URLs (ending in .pdf) or just Moz on its own? Moz is known to have issues crawling URLs which contain certain characters, which other crawlers may not have a problem with - so you need a second opinion here Install this on Chrome: https://chrome.google.com/webstore/detail/redirect-path/aomidfkchockcldhbkggjokdkkebmdll?hl=en (mainly for tracking redirects, but also tells you status info in a handy way from a pop-out button) Visit one of the URLs directly which Moz is saying gives a 5XX. Does it on Chrome? Note: sometimes a page will look like it has rendered properly, but for some reason the server will still send an invisible 5XX response - this Chrome plugin would pick that up!) Also check the URL with this second plugin: https://chrome.google.com/webstore/detail/seo-indexability-check/olojclckfadnlhnlmlekdihebmjpjnoa?hl=en-GB If both those plugins agree the page loads fine on a 200, then Moz has an error. If they both agree that the page is a 5XX even though it looks legit, then you have a server response error If you get mixed results we have a mystery to look deeper into...

Thank you very much for the answer Martijn.

Hi there, Should be OK as long as you don't repeat the same schema in the same page... One schema type per page.

I agree with Salem,  UpdraftPlus is the way to go, though I'd pay for the premium versions as you get support & help for $1 per week,

If the website is fairly old you could also use Google Webmaster Tools: https://search.google.com/ to do this type of research.  Go to Performance > click +New tab and enter the page URL.  You should check if ppl are searching for singular or plural more. Now the importance of this is based on user intend, you should ask your self the following question: "Do you provide a LIST /MULTIPLE  or things / services or one single service?" Google may show your page higher in rankings if you use plural and you provide multiple services as it's more relevant. Once you start ranking for plural and users interaction is good (ppl stay on your site, they click action button etc) you will also rank for the singular. Depending on what you provide you should write the title according to this principle: If you only offer one single thing write singular, otherwise always use plural. Check out the competitors,  check out their title, do they use singular /  plural or both? How long is their title, how often they use singular how often they  the plural in title. Another trick: Let's say most searches go for "best service" as singular but you notice a lot of queries with "top","list" or other combinations. As a test you may want to use both plural ans singular in a single title combining this with other relevant searched keywords. For example I would use: Selling Best Services - Top Service List for the situation above and see what happens in a few weeks.

We decided to test it, so we noindex / nofollowed all of those sites, they can still use the tool but it won't show up in the index.

It wont affect your SEO, you just don;t need the the non-https version

Don't use the sub-domain unless you have to which is generally when you want to run debit services under one domain such as  a shop alongside your main website - or - you offer 2 completely different offerings under one domain selling cars & boats etc

Thank you, that's kind of what I thought.